Name: ______________________Date: ______________ Period:___
Propaganda Notes
Warm Up
1. What is propaganda?
2. Can you think of an example of propaganda?
TERMS Examples
Propaganda
Definition: ________, ________, or _____________
spread deliberately to further one’s cause or to
____________ the opposing cause
Name Calling Trump
- calls
Hillary
Clinton
- Use of this technique hopes that the audience will “Crooked”
reject the person or the idea on the basis of the which
negative symbol, instead of evidence. means
corrupt
Glittering Generalities This campaign
- slogan has only
three words
- Usually, a broad name or term to describe someone that can
and their policies. associate with
- Ex. Freedom, Traditional, Change, Progress positive actions
but there are no
- The Glittering Generality device seeks to make us clear
approve and accept without examining the evidence. explanations
that explain
these goals.
Euphemisms There are
- two ways of
saying the
same thing
- This is accomplished by using words that are bland and here. One is
euphemistic more vague
- The goal is to talk about something in a more polite, less and
inflammatory way. euphemistic
and one is
- Ex: 1) direct.
2)
Transfer Taylor Swift has
Transfer is a device by which the propagandist carries over nothing to do with
the __________________, ________________, and soda at all. Her
__________________ of something we image is used to
______________________ to something he/she would have transfer anyone who
us _____________________. (church or nation) respects her to buy
more coke.
- The transfer device will constantly use symbols
Testimonial Maroon 5 frontman, Adam
The testimonial technique can be sued to construct a Lavine, says “Proactive is a
game-changer,” but he is not
a doctor, dermatologist, or
expert on skincare products
- Usually, testimonial involves citing individuals who are not like this.
qualified to make judgments about a particular issue
Plain Folks Obama here is
- being normal and
just like everyone
- Recent candidates have campaigned as “ordinary else because he
Americans”, prolongs to “clean out the barn” and set things plays basketball.
straight in Washington He’s just like us! I
support him!
Card Stacking This ad only has
- Involves __________________________ and positives on it, what is
this missing? The fact
_____________________ so as to be very that it is still high
________________________. Usually involves leaving out calorie and bad for
significant information. your health. Only
positives discussed.
Bandwagon Since 99 billion
The basic theme of the bandwagon appeal is that have already had
“_________________________________________________ McDonald’s I
_” - Since few of us want to be left behind, this technique can should have it
be quite __________________ too.
Fear This ad shows
- When a propagandist warns members of the audience that a fish-man and
_________________________________________________ warns that this
can happen to
_________________________________________________
Four elements to a successful fear argument: 1) threat, 2) A specific us if we do not
recommendation about how the audience should behave 3) stop climate
Audience perception that the recommendation will be effective in change. You
addressing the threat and 4) audience perception that they are scared bro?
capable of performing the recommended behavior