Scribd
Upload
5 views2 pages

Clothing Rental Trends in India

The document discusses the rise of the clothing rental industry in India as a sustainable alternative to fast fashion. It allows customers to access designer brands at lower prices while saving space. The study aims to understand factors influencing consumers' adoption of renting and their attitudes towards it. It analyzes relationships between variables like gender, occasion dressing, sustainability and age.

Uploaded by

namitha
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
5 views2 pages

Clothing Rental Trends in India

The document discusses the rise of the clothing rental industry in India as a sustainable alternative to fast fashion. It allows customers to access designer brands at lower prices while saving space. The study aims to understand factors influencing consumers' adoption of renting and their attitudes towards it. It analyzes relationships between variables like gender, occasion dressing, sustainability and age.

Uploaded by

namitha
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

INTRODUCTION

1.1 INTRODUCTION

In last decade fashion industries have evolved into an extraordinary affair. With new trends, new
styles, new accessories this industry has not only redefined way of dressing but also analyzed
innovative ways to access it, all because of creative designers who leave no stone unturned.
There has been significant improvement in clothing styles, attractive designs and quality of
apparels and accessories. As a result, people are also attracted to follow these trends, set by
various designers and celebrities.

A new industry based on renting Garments is evolving in recent years in India. Like streaming
movies and music, clothes are now being treated like a utility to which one can subscribe.
Various start-ups have come up with the idea to enabling customer to rent any cloth they want.
They also offer customer to rent the clothes from design collection of various designers in less
price than actual rate. It is especially for those people who want to look fashionable but don‘t
want to gather a heap of clothes in their wardrobe.

Clothing rental is a sustainable alternative to the disposable fashion cycle of “buy, wear,
replace”. It lets shoppers discover new pieces, and get brands in front of customers who may not
otherwise wear them. Although it is not a one-size-fits-all approach, its applications are
growing. Renting allows customers to access high fashion at fast fashion prices. There is also
more than a moral benefit to renting clothing for consumers. It makes aspiring brands more
accessibly priced; it saves wardrobe space, offers a low-risk way to try new brands, and allows
for a never-ending rotation of outfits that can be shown off on social media.

1.2 OBJECTIVES OF THE STUDY

 To find out the association between Gender and the look for special occasion such as
festivals or weddings.
 To find out the relationship between How often do you like to dress up and How much
does sustainability matter.
 To find out the difference between the look for special occasion such as parties and
dinners and Age
1.3 SCOPE OF THE STUDY

This study covers a wide range of age group and as it includes fashionable clothes as the
products for renting, this study helps relevant ventures to understand the factors that influence a
wide range of consumers’ adoption of renting and their attitude and behavioral intention towards
clothes renting.

1.4 LIMITATIONS OF THE STUDY

 Inability to generalize the results of the survey to the population as a whole due to
convenient sampling.

 The results of the analysis made in this study depend fully on the information given
by 108 respondents only.

You might also like