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BBDM3233 Integrated Management Tutorial 1

The business development team of Bass Company is assessing the potential for entering the drinks distribution market in country Zorro through a joint venture. As part of its analysis, the team needs to evaluate industry competition using Porter's Five Forces model and assess cultural differences between how business is conducted in countries Zorro and Xanadu. Admiral Mines is seeking government approval for a mining project that would create jobs but is facing opposition from environmental and community groups. The mining company needs strategies to manage its various stakeholders. An online site provides a woman recommendations for selecting a laptop based on her needs and links her to reviews and retailers, exemplifying two drivers of customer demands in the digital era - personalization and transparency.

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0% found this document useful (0 votes)
141 views3 pages

BBDM3233 Integrated Management Tutorial 1

The business development team of Bass Company is assessing the potential for entering the drinks distribution market in country Zorro through a joint venture. As part of its analysis, the team needs to evaluate industry competition using Porter's Five Forces model and assess cultural differences between how business is conducted in countries Zorro and Xanadu. Admiral Mines is seeking government approval for a mining project that would create jobs but is facing opposition from environmental and community groups. The mining company needs strategies to manage its various stakeholders. An online site provides a woman recommendations for selecting a laptop based on her needs and links her to reviews and retailers, exemplifying two drivers of customer demands in the digital era - personalization and transparency.

Uploaded by

Noora
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Question 1
  • Question 2
  • Question 3

BBDM3233 Integrated Management

Tutorial 1

Question 1
Bass Company is a manufacturer of soft drinks and has a well established position and brand
recognition in country Xanadu. The potential for future growth in country Xanadu is limited due
to market saturation. The company is considering expansion into new markets in other countries
by offering its existing product range. The business development team is reviewing the strategic
option of entering the market through a joint venture with an established company in country
Zorro, and is in the drinks distribution business. The Board of Directors assigned the business
development team the task of developing a business case for the proposed strategy. As part of the
study, an assessment of industry competition and the attractiveness of the market in country Zorro
needs to be carried out. The study also needs to assess the cultural compatibility of the ways of
doing business in country Zorro, in comparison to how Bass Company currently operates in
country Xanadu.
Required:
Advise the business development team on how Porter’s Five Forces model may be used to assess
industry competition in country Zorro. (10 marks)
BBDM3233 Integrated Management
Tutorial 1

Question 2
Limestone Bay was a large region in Down Under Country with a beautiful coastline and large
areas of natural habitat, which included rare and protected birds. However, the region was
suffering from high unemployment and unsightly derelict buildings. Admiral Mines, an
international mining company, has discovered substantial mineral reserves in Limestone Bay. It
was looking to obtain government permission to undertake a mining project in the area which
would provide jobs and boost the economy. There was pressure from the Wildlife Habitat Society
(an organisation which includes wildlife habitat representatives, local residents, environmentalists
and anti-capitalist groups) to stop the government from granting permission to Admiral Mines.
The union representing the workers of Admiral Mines has also expressed concerns about the
safety of workers, given that there has been recent publicity about fatalities in the mining
industry.
Required:
Propose suitable strategies that could be used by Admiral Mines to manage its various
stakeholder groups who have an interest in the mining project. (10 marks)
BBDM3233 Integrated Management
Tutorial 1

Tutorial 1
Question 3
Anji is considering buying a new laptop. She is doing some Internet research, and has found a site
called ‘[Link]’, which contains descriptions of various laptops together with their
technical specifications and expert reviews. Anji has been asked to enter details about where she
lives, and why she wishes to buy a laptop. As a result, Anji has identified the make and model of
laptop she thinks she wishes to purchase, because it precisely meets her needs and is available in
her area. The webpage has a link to another site, which provides independent user reviews of that
model. There are also links to the relevant pages on the websites of the three retailers in Anji’s
country currently offering the lowest prices for that model.
According to the World Economic Forum/Accenture analysis, there are a number of factors that
drive customer demands in the digital era.
Required
Examine the above statement and explain the TWO (2) ‘drivers of customer demands in the
digital era’ that are being described. (10 marks)

Common questions

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Anji can utilize online resources by first consulting 'techchoice.com' to compare technical specifications and expert reviews across multiple laptop models. She should also explore independent user reviews for real-world feedback on performance and durability. Considering the lowest-price options from various retailers via linked websites will ensure she gets a competitive price. Moreover, understanding digital consumer demand drivers such as convenience and personalization can guide her to prioritize features that meet her specific needs .

Anji should consider factors such as laptop specifications that match her use case needs, like processing power, battery life, and portability. Availability in her area is crucial to ensure no shipping delays or additional costs. She should also evaluate the local service and support options for the brand to ensure after-purchase service reliability. Finally, she should compare prices among local retailers for cost-effectiveness, leveraging online resources for optimal purchasing decisions .

The two drivers of customer demands in the digital era include the increasing importance of convenience and personalized experiences. Consumers demand quick access to information and products, prompting businesses to streamline digital interfaces and logistical operations. Personalization is another driver, as customers expect tailored products and services that reflect their individual preferences based on data analytics, necessitating businesses to invest in sophisticated technology to analyze consumer data effectively .

Market saturation in Xanadu implies limited growth prospects, necessitating Bass Company to consider diversification strategies or entering new geographic markets. It challenges the company to innovate in product development to maintain competitive advantage. Resource allocation must be revisited to focus on high-growth opportunities potentially outside Xanadu. Leveraging brand recognition to explore new ventures or incorporate complementary products might mitigate stagnation risks and sustain revenue streams .

Bass Company should assess cultural considerations such as business communication styles, hierarchical structures, negotiation practices, and decision-making processes in Zorro. Understanding local consumer behaviors and preferences, as well as societal values that could influence management practices, is crucial. The company should also consider potential language barriers and legal-cultural frameworks that might impact operation and partnership dynamics. This cultural compatibility assessment can help optimize integration in the Zorro market .

Bass Company can use Porter's Five Forces model by evaluating the threats of new entrants, which in Zorro may be low if the market requires substantial capital investment or if there are strict regulations. The bargaining power of suppliers and buyers needs to be assessed considering the number of suppliers and customer preferences. The company should analyze the threat of substitute products like juice or bottled water, and assess industry rivalry by evaluating the presence and strategies of existing competitors in the market. Additionally, understanding Zorro's regulatory environment and cultural aspects of doing business can inform the competitive dynamics and influence the strategic decision-making process .

Admiral Mines can employ a multifaceted approach by first engaging in transparent dialogue with the Wildlife Habitat Society to address environmental concerns and propose conservation plans. Collaboration with local community representatives can ensure that economic benefits like job creation are highlighted. To address safety issues raised by the union, the company could increase its investment in safety training and technology to reassure employees and demonstrate commitment to worker safety. Engaging local media to convey efforts toward environmental protection and economic growth may also help mitigate opposition .

Admiral Mines should consider environmental ethics by ensuring minimal disturbance to natural habitats, particularly those protecting rare bird species. Addressing the safety of workers by adhering to stringent safety standards and practices is critical. The company should also operate transparently about environmental impact assessments and seek community input to promote inclusivity. Ethical business practices demand balancing economic benefits with social responsibility to gain local support and avoid reputational damage .

Potential risks include misalignment between management practices and local cultural norms, which could lead to communication barriers and inefficiencies in operations. Customer misperceptions may arise if marketing strategies do not resonate culturally, potentially affecting brand reputation and sales. Additionally, failure to adapt to local legal and ethical standards may result in regulatory challenges or conflicts with local partners, impacting the joint venture's stability and success .

The advantages include access to established distribution networks and local market expertise, which can facilitate market entry and reduce initial barriers. A joint venture can also share financial risks and provide insights into local consumer behavior that support strategic adaptation. However, disadvantages include potential conflicts over control and decision-making, divergent goals between partners, and complexities in profit-sharing arrangements. Cultural misalignments can further complicate operations, possibly resulting in inefficiencies or strategic missteps .

BBDM3233 Integrated Management
Tutorial 1
Question 1 
Bass Company is a manufacturer of soft drinks and has a well establishe
BBDM3233 Integrated Management
Tutorial 1
Question 2 
Limestone Bay was a large region in Down Under Country with a beautiful
BBDM3233 Integrated Management
Tutorial 1
Tutorial 1 
Question 3 
Anji is considering buying a new laptop. She is doing some

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