Scribd
Upload
6 views1 page

MKT 4013 Week 2 Marketing Tutorial Guide

The document provides guidelines and questions for a marketing tutorial, including submitting the tutorial before a deadline in Microsoft Word format. It asks students to explain the differences between the old and new views of marketing, discuss the four components of the marketing mix, identify the five core concepts of customers and markets, and explain four changes in the marketing landscape with the rise of technology and social awareness.

Uploaded by

Muhd Aiman
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
6 views1 page

MKT 4013 Week 2 Marketing Tutorial Guide

The document provides guidelines and questions for a marketing tutorial, including submitting the tutorial before a deadline in Microsoft Word format. It asks students to explain the differences between the old and new views of marketing, discuss the four components of the marketing mix, identify the five core concepts of customers and markets, and explain four changes in the marketing landscape with the rise of technology and social awareness.

Uploaded by

Muhd Aiman
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

TUTORIAL WEEK 2 – CHAPTER 1

MKT 4013

PRINCIPLES OF MARKETING

Guideline

1. Submit your tutorial at LMS before 24 hours of the end of your class.
2. Make sure to save the file with your name
3. Upload the file in Microsoft Word format
4. No submission equal to no attendance
5. Answer all questions
6. Use the format below:
a. Font : Times New Roman (size12)/ Arial (size 11)
b. Spacing: 1.5
c. Alignment: Justify
d. Please bold your main point before elaborate on it

QUESTIONS

1. Explain the difference of old view or marketing and new view of marketing (5 marks)

2. Marketing mix is the most famous part of marketing. Briefly explain the four
components of marketing. (5 marks)

3. As a marketer, you need to understand the five core customer and marketplace
concept. Discuss the five cores of customer and marketplace concept. (10 marks)

4. With the advance of internet and technology, society has more awareness and
concern. The awareness and concern change the marketing landscape. Explain four
changes in marketing landscape with example. (10 marks)

You might also like