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European Marketing Strategies for Hudson

Anca Zlate outlines marketing strategies for entering the European market, suggesting the use of e-commerce and the development of the Hudson Brand. She emphasizes the importance of online shopping and proposes hiring a celebrity for product endorsement to enhance brand image. A meeting is proposed for further discussion on Friday at 10:00 AM.

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Ana Anna
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4 views1 page

European Marketing Strategies for Hudson

Anca Zlate outlines marketing strategies for entering the European market, suggesting the use of e-commerce and the development of the Hudson Brand. She emphasizes the importance of online shopping and proposes hiring a celebrity for product endorsement to enhance brand image. A meeting is proposed for further discussion on Friday at 10:00 AM.

Uploaded by

Ana Anna
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© All Rights Reserved
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TO: David Wright ([Link]@EMA.

com)

FROM: Anca Zlate

SUBJECT: Marketing strategies for Europe

Dear Mr. Wright,

After analyzing various marketing strategies for entering the Eurpean market, we suppose using e-
commerce and developing the Hudson Brand are very good options to succeed.

First of all, we believe it’s a good idea to utilize e-commerce to increase sales. Nowadays, people are
more and more interested in online shopping due to the lack of time they often face. Therefore, we
need letting everyone know more about our brand by approaching a good advertising strategy.

Secondly, we suppose that promoting Hudson products as an exclusive brand and keep the “Made of
America” tag could be a good strategy. People often tend to associate the image of a product with that
of a well-known personality. So, we can hire a famous, sophisticated, influential men or women to
endorse the products. Our team has already taken the necessary steps in order to find the right person
in this regard.

I’m sure we have much more to discuss, so can we meet on Friday, at 10:00 AM o’clock at Filicori cafe?

I look forward to seeing you at the meeting.

Best wishes,

Anca Zlate

CEO of Hudson Corporation.

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