Letter of Transmittal

Date: 31-01-2021

To: Md. Nazim Uddin Bhuiyan

Professor

Department of Accounting & Information System

University of Dhaka

Subject: Submission of a term paper on “Management System of Prime Bank Bangladesh

Ltd”

Dear Sir,

This is my great pleasure to submit the term paper as a course requirement of 4202: Principles of
Management. The topic of the term paper is Management System of Prime Bank Bangladesh
Ltd. There may have many omissions and errors on my term paper but I tried my level best to
give all required information related to the topic.

An overview of the Bangladesh Banking System and its Management System is analyzing is
described step by step. I am looking forward your kind appraisal on this term paper.

Sincerely yours,

[Link] Kabir

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 Acknowledgment

All praises to the Almighty Allah who has shown his kindness and I have got a chance to make a
complete report on a well-known company. And also, I thank the almighty to give me the time
and strength to complete my work properly. I also want to express my great gratitude to my
honorable teacher to give me a good topic to prepare my term paper. His class lecture &
instructions help me to prepare my report which was very fruitful to me. So I am very grateful to
him.

In the beginning, a special note of acknowledgment is due to my course teacher , Professor Md.

Nazim Uddin Bhuiyan, for giving me the topic, he was very generous & friendly toward me
while conducting the course.

I also want thank my university friend for their encouragement and support while making this
report. Without the help of my teacher,friends it was impossible for me to complete this report.

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 Table of Contents

SL No     Particulars Page no

1. Letter of Transmittal...………………………………………………….               01
2. Acknowledgement ………………………………………………..........              02
3. Table of Contents……………………………………………………….             03
4. Chapter – 1: Introductory Chapter……………………………………     04 - 05
1.1 – Executive summery………………………   ……….……………..…….                04
1.2 – Methodology………………………………………. ……........................               04
1.3 – Sources of Data………………………………………. …………………               04
1.4 – Limitations………………..………………………………………………..                 04-05

5. Chapter – 2: Analytic/Descriptive Chapter………………………….     06 - 16 

2.1 – Background of the Bank………………………………………………..…              06
2.2 – History of the Bank………………………………………………………...             06
2.3 – Description of the cost of Product & Service……………………………             07
         Performance highlights……………….…………………………………..              08
2.4 – The Management System of the Bank………………………………….              09
Management committee………………………………….…................              10
Division Heads…………………………………..……………………….             11
Branch name, Manager Name & Designation…………………………            12
Name of the Branches Address………………………….……………..            12
2.5 – Analysis of the term of Management……………………………………..            13
Board of Director’s………………………………………………………..            13
Executive Committee……………………………………………………..            14
Board of Audit committee…………………………………………………           14
SWOT Analysis……………………….……………………………………   15 - 16
06. Chapter – 3: ………………………………….………………….…………         16
3.1 - Findings…………………………………………………….………………….          16
3.2 - Suggestion…………………………………………………………………….           16
3.3 - Conclusion…………………………………………………………………….           17
07. References............................................................................................         18    

     

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 CHAPTER – 1:

Introductory Chapter

1.1 - Executive summary 

Summery tells us why management analysis on this project was conducted.

What aspects of problems were considered on the analysis, what its outcome
was and what should be done accordingly? Summery is a vital part of a report.
Studies have indicated that most managers only read summaries, where minority
read the rest of the report.   

Management is one of the systematic rules of controlling of an organization. It carries

out managerial power, behavior in official and daily work. The Premier Bank Limited is
one of the popular Banks in Bangladesh. Premier Bank Limited was only focused on the
banking System at its very beginning. But now it does have different sort of banking
purpose and has programs or systems to improve its banking system for convenience
and satisfaction of the customers thus fulfilling its goal, in other words, making profit. 

1.2 - Methodology:

The method is very simple. The main methodology is collection from the secondary
data or information from the financial statements of the company and use various
formula to calculate.

1.3 - Sources of Data:

We were in need of lots of data in order to complete this term paper. Thus we have
gathered and organized data from the employees of “The Premier Bank Limited”, Bank
Annual report and also researched online.

1.4 - Limitations:

Analytical limitations that can be identified with regard to economic behavioral studies
are similar to some of those formerly discussed about Bank capital studies. Samples of
households or individuals included do not usually represent the most impoverished
population groups; for those groups, the economic effects of supplementation or of
short-term changes in food availability may be significantly greater than are measured.
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Whether a study involves supplementation or exogenous changes in food availability
and/or in labor requirements, the size of the experimental effect is never known in
advance, and is likely to be variable between individuals.

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 CHAPTER – 2:

Analytic/ Descriptive Chapter

Perception:

The world is changing too fast. Things are said, done and served, unthinkably quicker
than ever. Sophisticated man-machine relationship has superseded worn-out style of
operation. To advent of new millennium has heralded a universal perception of “survival
of the fittest”. Corporate world is confronted by unprecedented challenges with few
options left.

2.1 Background of the Bank: 

The Premier Bank Limited is incorporated in Bangladesh as banking company on June

10, 1999 under Companies Act.1994. Bangladesh Bank, the central bank of
Bangladesh, issued banking license on June 17, 1999 under Banking Companies
Act.1991. The Head Office of the Premier Bank Limited is located at Banani, one of the
fast growing commercial and business areas of Dhaka city. 

The Bank has Thirty (30) branches all over Bangladesh. Its Islami banking operation
started at Mahakhali Branch, Dhaka and Sylhet Branch, Sylhet from 11 October 2003
with the permission of Bangladesh Bank (central bank) vide its letter no BRPD (P) 745
(47/2003-4070).

The Bank offers services for all banking needs of the customers, which include taking
deposits, loans and advances export and import financing, inland and international
remittances facilities, etc. 

Corporate Information:

Authorized Capital: BDT 2000.00 Million Paid up Capital: BDT 681.45 Million

2.2 - History of the Bank:

The Premier Bank Limited started its operation from October, 1999 under the Bank
Companies Act 1991. The bank started its journey from October 26, 1999 with a clear
vision of corporate Excellency together with a popular motto of ‘service first’ well-known
at their respective fields of business industry. The Bank was established by Dr. H.B.M.
Iqbal, Chairman in association with a few successful entrepreneurs from various fields

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of business activities to fulfill his dream to create a Financial Institution that would stand
out from the crowd and meet the demands of 21 century. Since then, the Bank has
st

emerged as a quality Financial Institution and making significant contribution to the

national economy. The Authorized Capital of the Bank is BDT 1000.00 million and the
total Capital Funds as on 31.12.2003 is BDT 758.72 million including Paid-up Capital of
Tk. 408.91 million. Capital Adequacy ratio is 11.76% as against required 9%. The Bank
is a full-service Commercial Bank and licensed by Bangladesh Bank. The Bank has a
strong capital base, with no insider lending and low non- performing loans (0.36%).

2.3 Description of the cost product & services:

“Service First” is The Premier Bank Limited’s motto. Premier Bank Limited’s goal is to
be the most caring and customer-friendly provider of financial services creating
opportunities for more people in more places. Premier Bank always undertakes a
continuous mission to develop new and improved services for its valued customers. A
brief sketch of some of our popular products & services are given below:

Liability Product Asset product Services

Islamic Banking
Premier 50+ Account Personal loan
Service
Premier Genius Online Banking
Consumer credit scheme
Account service
Evening Banking
Savings account Car loan
Service
VISA Debit card
Current account Housing loan
Service
Own ATM/POS
STD Account Doctor’s loan
Service
Foreign Currency SMS Banking
SME Finance
Account Service
Fixed Deposit Card Messaging
Women Entrepreneur’s finance
Receipt(FDR) Service
Monthly Income
Lease Finance / Hire purchase Locker Service
scheme
Monthly Savings Customer Call
Rural Credit Programme
scheme Center Service
Education Savings Utility Bill Payment
Student credit Programme
scheme Service
Special Deposit Remittance
VISA Credit card
scheme Payment Service
Dui Bochore Digun
Treasury Service
scheme Other loan facility such as Term loan,
Working Capital Finance, Trade Finance etc. Corporate Website
Double benefit scheme
Service

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 Products & services under consideration
Premier Lakhopoti
Premier Triple Benefit Premier millionaire Scheme
Scheme
Corporate Fund
Internet Banking Service Tele Banking Service
Management Service

Performance highlights for 06 Years (2003 – 2008):

SL Particulars 2003 2004 2005 2006 2007 2008

1 Authorized Capital 1000.00 2000.00 2000.00 2000.00 2000.00 2000.00
2 Paid-up Capital 408.91 557.55 681.45 845.00 1689.99 1689.99
3 Reserve Fund 130.00 301.08 403.85 543.76 649.79 870.22
4 Total capital funds 768.10 1312.63 1318.99 1855.58 2792.33 3603.03
5 Deposits 10030.52 18005.20 20290.47 24199.01 27114.47 32059.62
6 Advances 8095.57 15383.93 18032.50 20677.68 23637.61 30319.53
7 Investments 1330.20 2750.00 2242.78 2394.01 3463.45 4107.03
Foreign Trade
8 20934.30 33937.38 33571.00 38797.20 28172.20 59546.70
Business
9 Foreign Remittance 364.50 1408.00 1427.40 940.10 1620.60 2786.40
10 Income 1251.76 2395.45 2863.86 3622.05 4186.33 5070.04
11 Expenditure 851.03 1464.52 1964.83 2679.98 3188.22 3797.10
12 Operating Profit 400.73 930.93 899.03 942.07 998.11 1272.94
13 Fixed Assets 107.90 149.57 165.48 163.93 219.79 298.85
14 Total Assets 11096.30 20100.25 22767.84 27170.45 32573.19 38723.49
Book Value per
15 168.12 207.69 203.31 192.44 145.88 184.39
share (Taka)
16 Earning per share 67.02 84.40 32.45 43.63 4.66 38.51
24.00%
17 Dividend 36.35% 36.84% 24% 10% 7% stock
(Proposed)
Loan as % of total
18 80.71% 85.44% 88.87% 85.45% 87.18% 94.57%
Deposits
% of Non-
19 0.36% 0.43% 3.86% 4.91% 5.96% 4.55%
Performing Loan
Capital Adequacy
20 11.76% 10.69% 8.24% 10.66% 12.66% 12.71%
Ratio
Number of
21 17 21 21 26 27 30
Branches
Number of
22 435 554 605 677 731 834
Employees

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2.4 – The Management System of the Bank:

Year 2002 brought in new momentum in Management. The functions and

responsibilities were redefined in all levels with focus on marketing and quick decision-
making and better customer service. Head Office Management was strengthened by
induction of a few seasoned Bankers and Professionals. Newly constituted Head Office
Advisory Committee comprising Managing Director, Deputy Managing Directors,
Advisor and Consultant jointly examines the cases thoroughly from professional
perspectives before referring for decision of Executive Committee / Board. Also Premier
Bank has introduced "Branch Management Committee" in all the Branches with
objective to ensure smooth operation of the Branches. These two measures have
brought dynamism, involvement and fast decision making both at Head Office and
Branches.

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 Management Committee
Shah A Sarwar
Managing Director

Abu Haniff khan

Additional managing Director

Md. Mokhlesur Rahman

Additional Managing Director

Dewan Anwarul Latif

Head of Corporate Banking

Md. Nurul Islam Mollah

Additional managing Director

Sahdat Hossain
Head of Credit

Md. Abdul Hai

Head of FAD

Shafiuddin Ahmed
Head of International Division

Credit committee:

Shah A. Sarwar Managing Director

Abu Haniff Khan Additional Managing Director 
Md. Mokhlesur Additional managing Director
Rahman
Md. Nurul Islam Mollah Additional Managing Director
Dewan AnwarulLatif  Hade of corporate Banking
Sahdat Hossain  Head of Credit 
Shafiuddin Ahmed  Head of International Division
Md. Shah Alam Head of Cards

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Division Heads:

Dewan Anwarul Latif Senior Executive Vice Corporate Banking Division

President 
Md. Abdul Hai  CFO& SEVP Financial Administration Division
Sahdat Hossain  Senior Executive Vice Credit Division
President
Md. Shah Alam Executive Vice President  Card Division & Recovery cell
Shafiuddin Ahmed  Senior Vice President  International Division
Mashnu Pada Malaker  Senior Vice President  Human Resource Division
Syed Nowsher Ali  Vice President  General Service Division 
Md. Munibur Rahman Vice President  Treasury Division 
Ahamed Sufi  Vice President & in-charge Internal Control & compliance Division
Syed Ahsan Habib  First Vice President  Board, Board Audit & Share Division
Quamrun Nahar Hashmi First Vice President  Women Entrepreneur Finance
Department 
Md. Mizanur Hahman Assistant Vice President  Information Technology Division 
Syed Sultan Uddin  First Assistant Vice President  Leasing Division 
Mohammad Avu First Assistant Vice President  SME Division
Kawsaer 
Khaled Afzal Rahim  First Assistant Vice President  Personal Banking Division 
MahabuburRahman Senior Executive Officer Public Relation Division 
Sarafat Ullah  First Executive Officer Law Division
Asoke Bandhu Das Principal  Premier Bank Training Institute.

Branch and Employees: 

The Premier Bank has 30 (thirty) branches overall in Bangladesh and also have 834
(Eight hundred and thirty-four) employees from (1999 – 2008). 

Name of Branches, Branch Managers and Designation:

Branch Name of Managers Designation

Gulshan A K M Fazlul Hoq Senior Executive vice President.
Motijheel  Khan Shahadat Hossain  Senior Executive Vice President 
Imamgonj  Md. Khurshed Alam Chowdhury Executive Vice president 
Narayangonj  Kazi Borhan Uddin  Executive Vice president
Khatungonj  Md. Wahidur Rahman  Executive Vice president
Mihakhali  Qazi Abdur Razzak  Executive Vice president
Agrabad  N H Akhtar-uj-Zaman Executive Vice president
Kawran Bazar  Kazi Saiful Haque Executive Vice president
Dhanmondi Sk. Talibur Rahman Executive Vice President
Barisal  Md. Masudul Alam Senior Vice President

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Dilkusha  Shahed Sekander Senior Vice President
Banani Md. Abul Hasan Mia  Senior Vice President
Bangshal  Shamsuddi Chowdhury  Senior Vice President
O. R. Nizam Road Mohammed Salim Chowdhury Senior Vice President
Rokey Saroni Golam Mahmud Jamil Vice President
Khulna Quazi Mahbub-E-Alam Vice President
Rajshahi Md. Shariful Islam Vice President
Savar Bazar Stand M H Mawdud Hossain First Vice President
Uttara  Md. Hasanul Hossain  First Vice President
Meghnaghat Md. Shahid Hassan Mallik First Vice President
Joydebpur Moinuddin Ahmed First Vice President
Kakrail  Zalal Uddin Chowdhury First Vice President
Tongi  Md. Ashraf Hossain Assistant Vice President
Sylhet  Shawkatur Rahman  Assistant Vice President
Zinzira A M Omar Khasru  Assistant Vice President
Bhairab Bazar  AKM Ekhlasur Rahman First Assistant Vice President
Elephant Road  Shamim Akhter First Assistant Vice President
Ashugonj  Alamgir Kabir First Assistant Vice President
Moulavibazar Md. Sohrab Uddin Molla Senior Executive Officer
Dhaka EPZ Md. Zahirul Haque  Executive Officer

Name of the Branches Address:

At present we have 30 branches and 8 proposed branches (Sorted Alphabetically)

Agrabad Branch Ashugonj Branch  Banani Branch

Al Islam Chamber Station Road, Ashugonj, Ground and 2nd Floor, Iqbal Center, 42, Kemal
91, Agrabad Commercial Area Brahmanbaria. Ataturk Avenue, Banani, Dhaka – 1213
Chittagong Tel: 08528-448 Tel: 9887581-84, Ext. – 301, 306
Tel : 714418, 717204,728256 Mobile: 01711826048 Fax: 880-2-8815393
Mobile : 01711825200 (Branch) Telex: 642542 PRBHO BJ
Fax : 880-031-714418 S.W.I.F.T. PRMRBDDH
Telex : 633081 PREAG BJ

Bangshal Branch Barishal Branch Bhairab Bazar Branch

1st Floor, 70, Shahid Syed Nazrul 54, Sadar Road, Barisal 129 (Old), 172 (New) East Kalibari Rd, Bhairab
Islam Sarani (North-South Road), Tel : 0431-63102-4 Bazar, Kishoregonj
Bangshal, Dhaka Mobile : 0173450651, 0171465788 Tel : 09424-71122, 71133; Mobile :
Tel : 880-2-9565684, 880-2-9565738 Fax : 0431-63104 01713144282 (Open: 16-11-2006)
Fax: 880-2-9565807 Fax: 71133
Dhanmondi Branch Dilkusha Branch Elephant Road Branch
House # 84, Road # 7/A, Dhanmondi, 44, Dilkusha C/A, Dhaka – 1000 1st floor, 248, New Elephant Road, Dhaka
Dhaka –1209 Tel: 880-2-9552303, 880-2-9569180, Tel : 880-2-8616803, 8617992, 8618003
Tel : 9145186, 9143081, 8124746 880-2-9552328 (Direct)
Mobile : 01711- 595720 Fax: 880-2-9552801 Mobile : 01713-001815 (Manager)
Fax : 9112395 Telex: 642552 PRBDB BJ S.W.I.F.T.:
Telex : 642552 PRBDB BJ S.W.I.F.T. PRMRBDDHDIL
: PRMRBDDHDHN

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Gulshan Branch Imamgonj Branch Joydebpur Branch
140, Gulshan Avenue, Gulshan Circle 75, Mitford Road, Imamgonj, Dhaka Ground Floor, Dilan Complex, Dhaka Road
2, Dhaka-1212 Tel : 7313199, 7317752 Chandana Chowrasta, Joydebopur, Gazipur-
Tel: 880-2-8815268, 880-2-9882781, Mobile : 01199805334 (Manager) 1702
880-2-9890391 Fax : 7313199 Tel : 9257551, 9257552
Fax: 880-2-8818338 Telex : 642556 PRBIM BJ Mobile : 01713-039774 
Telex: 642541 PRBGL BJ S.W.I.F.T.:
PRMRBDDHGUL

Kawran Bazar Branch Khatungonj Branch Kakrail Branch

Pragati Rhone Poulenc Centre, Nabi Super Market (1st floor), 232, 46/A (2nd floor), VIP Road, Kakrail, Dhaka-
RAJUK Plot No. 20 / 21 Khatungonj, Chittagong 1000 (Opening: 24 Dec 06)
Kawran Bazar C/A, Tejgaon, Dhaka Tel: 639521 (Direct), 639523, Tel: 9344628, 9344438, 9353963, 9359116
Tel: 880-2-9121485, 9139657 618259 Fax: 9344438
Fax: 880-2-9133645 Fax: 639468, Mobile: 01711- 723119 Mobile: 01199885888, 01711584401,
01815447980 (Manager)
Khulna Branch Meghnaghat Branch Mohakhali Branch (Islami Banking Branch)
Ist floor, 141 Sir Iqbal Road, Khulna New Town Commercial Complex (1st 99 Mohakhali C/A, Dhaka
Tel : 880-41-810253-4 Floor) Tel : 8853503, 8859223, 8858118(Direct)
Mobile : 01711-218373 (Manager) Meghnaghat, Sonargaon, Mobile : 01713-007659 (Manager)
Narayangonj.
Tel: 0607-8210111, 0189-249836

Moulvi Bazar Branch Motijheel Branch Narayangonj Branch

855/6 Sayed Mujtoba Ali Road, 81, Motijheel C/A Dhaka – 1000 2nd Floor, Rahat Complex, Old-56, New 53/3,
Moulvi Bazar, Sylhet (Opening: 28 Tel: 880-2-957113-4,9557656, SM Maleh Road, Tanbazar, Narayangonj
Dec 06) 9555340(D) Tel: 9750102-3.
Tel : 62880, 62881 Fax: 880-2-9557317 Mobile : 01713031878 (Manager)
Mobile : 01715397399 (Manager) Telex : 642552 PRBDB BJ Fax: 9752493 (Opening: 15 Feb 2004)
O. R. Nizam Road Branch Rajshahi Branch Rokeya Saroni Branch
Hotel Harbour View Building (1st [Link], 1st Floor, 222, Oriental Arabian Tower, Ground & 1st Floor,
Floor), 721 CDA Avenue, Kumarpara, Old Nator Road, Saheb 849/3, Shawrapara, Begum Rokeya Sarani,
[Link] Road, Chittagong (Open: Bazar, Boalia, Rajshahi. Kafrul, Dhaka.
23-11-2006) Tel : 880-2-0721-773408 Tel : 880-2-03772820045
Tel : 031-2852437, 2852434, Fax: 880-2-0721-773409
2852438, 2852436
Mobile : 01713124422, 0189310526
Fax: 2852438
Savar Branch Savar Bazar Stand Branch Sylhet Branch (Islamic Banking)
Hashem Plaza, DEPZ Gate, Savar New Market, Ground Floor, Plot # 177, Laldighirpar, Sylhet
Ganakbari, Savar 03, Savar Bazar Bus Stand, Savar, Tel : 0821-813050-2
Tel : 880-2-7702108-9, Fax:7702108 Dhaka. Mobile : 01713-010346, 01713-302002
Mobile : 01199808332 (Manager) Tel : 880-2-7743753
Fax: 880-2-7743754
Tongi Branch Uttara Branch Zinzira Branch
175 Kazi Market (1st Floor), Ground floor, House # 39, Road # 7 Haji Nannu Bepari Mansion(1st Floor),2nd
Mymensingh Road, Tongi. Sector 4, Uttara, Dhaka Buriganga Bridge Road,
Tel : 9815756-7; Mobile : Tel : 880-2-8956430, 8953945 Zinzira, Keranigonj, Dhaka
01711538758 (Manager) Mobile : 01199812862 (Manager) Mobile : 01730000466(Manager)
Fax: 9815758

2.5 Analysis of the terms of Management:

In this Bank, decided the board of Directors or Management by owned the

number of shares. 

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There were only 11 (eleven) Board of Directors in 2007. But in 2008 number of the
Board of Directors has increased from 11 to 16 Directors to make sure better service
and quality to the customers. Name of new 5 (Five) Directors are given below:

1. [Link] Abdul Mazid –  Independent Director.

2. Mr.M. Shah Alam Sarwar – Managing Director.
3. [Link] Iqbal – Director.
4. Mr. Mohammad Imran Iqbal – Director
5. [Link] Md. Nahyan Haroon – Director

Board of Director’s:

The Board consist of 16 (Sixteen) Directors. The members of the Board of Directors of
the Bank hold very respectable positions in the society. They are from highly successful
group of Business and Industries in Bangladesh. Out of 16 members one is from
Taiwan. Each member of the Board of Directors plays a significant role in the socio-
economic domain of the country. A list of the Directors and their shareholding along with
associated business is given below:

Executive committee: 

Executive committee has 7 (seven) Directors. Below are the names:

1. Dr. H.B.M Iqbal – Chairman

2. Mr. B.H. Haroon, MP – Member
3. Mr. Abdus Salam Murshedy – Member
4. Mr. Nurul Amin – Member
5. Ms. Nawrin Iqbal – Member
6. Mr. Shafuqur Rahman – Member
7. Mr. Sha A Sarwar – Member (Ex Officio).

Board Audit Committee:

The Bank has constituted an Audit committee comprising members of its board of
directors with a view to act as a bridge among the board of directors, Executive
authority, deposits, shareholders, etc so that the committee can pay an effective role in

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establishing an efficient, strong and secure banking system. Audit committee comprises
4(Four) members of the board of directors as follows:

SL Status with the Status with the

Name Education qualification
No Committee Bank
Ms. Nawrin
01 Chairman Director MBA, Bently University, Boston, USA
Iqbal
Mr. B.H. B. A. (Hons.) M. A. Dhaka University, M.M.
02 Member Vice Chairman (Double) Madrasa-e-Alia, Dhaka.
Haroon, MP
Mr. Nurul Member (till Graduate in science, MBA, HariotWatt
03 Director University, UK
Amin 08.03.2009).
Mr. Kazi Independent
04 Member
Abdul Mazid Director

Shariah Council: 

1. Janab Shah Abdul Hannan – Chairman

2. Advocate Mujibur Rahman – Member
3. Prof. Dr. M. Shamser Ali – Member
4. Dr. Anisuzzaman – Member
5. Dr. Md. Abu Bakar Siddique – Member
6. Dr. A. R. M. Ali Haider – Member
7. Moulana Ruhul Amin Khan – Member
8. Dr. Mohammed Haroon Rashid – Member
9. Dr. H. B. M. Iqbal – Member
10. Janab B. H. Haroon, MP – Member
11. Janab Abdus Salam Murshedy –  Member
12. Janab Md. Shafiqur Rahman – Member
13. Janab Shah A Sarwar – Member

Sub-Committee:

1. Janab B. H. Haroon, MP – Convener

2. Dr. Md. Abu Bakar Siddique – Member
3. Dr. Mohammed Haroon Rashid – Member

SWOT Analysis: 

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SWOT Analysis is a strategic planning tool used to evaluate the Strengths and
Weaknesses considered internal and Opportunities and Threats which are considered
external. 

Some of the strengths that can be looked for when doing a SWOT Analysis are, what
advantages the Bank has against other businesses, and what does the company do
better than others. For example, faster decision making and flexibility in design
changes. 

Some of the weaknesses that can be looked for when doing a SWOT Analysis are
what does the business need to improve, and what are the Bank‘s competitors offering
that the Bank aren't. For example, lack of marketing and technological strength. 

Some of the opportunities that can be looked for when doing a SWOT Analysis are
what changes in technologies are there that can benefit the Bank, what the new trends
are and how can the Bank benefit from them in his business.

Some of the threats that can be looked for when doing a SWOT Analysis are what are
the competition doing better than the Bank, how the economy affects the business, the
Bank’s current income.

It involves specifying   the objective of the business venture or project and identifying
the internal and external factors that are favorable and unfavorable to achieving that
objective.

Strength:

“The Premier Bank Limited” is one of the popular Banks in Bangladesh. It is a

established banking system used by people all over in Bangladesh and is capable of
attracting the customers with their different sort of Services.

 The main strength of the Premier Bank is their customer services. The Premier Bank
provides information that can make the Bank better by addressing its weaknesses and
threats. The Premier Bank Limited makes new services to convince its customers and
gets new implications of services for the customers. The Premier Bank Limited has
made a powerful relationship with its customers.

Weaknesses:

In present The Premier Bank Limited became more commercial. Therefore, the Premier
Bank Limited is charging ridiculous extra fees to their customers. Because of this, the
customers may not be any more interested to go with this bank. In this case “The
Premier Bank limited” risk of losing their customers or investors.

16 | P a g e
Opportunities

Finally, “The Premier Bank Limited” extended their banking service and offering the new
services to the customers. Two observations regarding “The Premier Bank Limited”
should be stated here,

 They need to improve their service and efficiency. 

 Apply the effective technology to better serve their customers. 

Threats:

Threats are the external conditions which could do damage to the Banking
performance. At the present time, other banking services like BRAC Bank, HSBC Bank,
Dutch Bangla Bank limited etc. became major threats. 

Chapter – 3
3.1 Findings:

After SWOT analysis, we find the bank has an excellent Management System. Overall
the banking processes and their customer service is good along with the maintained
good relationship between the customers and the banks employees. It is noticed during
the analysis period that the employees are required to provide good service to the
customers and to maintain quality. 

3.2 Suggestions:

The bank must change certain rules and regulations regarding the service, quality of
products and fees charged to achieve their goal, which otherwise would become a hard
nut to crack. In doing so the bank must be careful not to give up on the quality of service
it provides currently to its customers as well as establishing new banking products to
support better service along for the future. More facility, better service and products that
ring the bell for the customers, at a cheap rate would bring in flood of profit and would
blow the competition out of water, meaning more business for the bank too. A few
overlooked sectors need to be reconsidered. 

3.4 Conclusion: 

The result of a wonderful network along with the history of continuous success for 10
years, Prime Bank Limited celebrates its 10 birthday this year. The success of the
th

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institution was contributed by excellent performance of the employee’s and a list of
wonderful customers. We wish a brighter future to “The Primer Bank Limited”.

Reference:

 Annual report of The Primer Bank Limited 2007 & 2008.

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 The Primer Bank Limited Banani branch.
 The Primer Bank Limited employees.
 [Link]
 [Link]  

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