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Bounce Fitness Expansion and Strategy Plan

Bounce Fitness will open a new fitness center in Perth within two years and continue showing above-market returns at existing centers. Bounce Fitness will also focus on retaining current members, improving customer relationships, maintaining excellent service and equipment, and keeping costs low. Within a year, Bounce Fitness intends to establish reimbursing staff for job-related training to encourage continued learning and development.

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Samir Bhandari
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8 views1 page

Bounce Fitness Expansion and Strategy Plan

Bounce Fitness will open a new fitness center in Perth within two years and continue showing above-market returns at existing centers. Bounce Fitness will also focus on retaining current members, improving customer relationships, maintaining excellent service and equipment, and keeping costs low. Within a year, Bounce Fitness intends to establish reimbursing staff for job-related training to encourage continued learning and development.

Uploaded by

Samir Bhandari
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Business Strategy

Bounce Fitness will open a new Fitness Centre in Perth within two (2) years.

Existing Bounce Fitness Centres will continue to show an above-market return on


investment through excellence of facility, staff and operational management.

Bounce Fitness will hold its current position through follow up of members who cease
to attend (as learned from monthly reviews of client programs), invest greater time in
customer relationship management and through continued provision of excellence in
service and equipment in the Centres, holding the costs to no more than CPI increases.

Bounce Fitness will increase staff training in line with their job roles through holding
training with guest experts and accessing external training. It is intended within a year
to establish a system where agreed training expenses for university and other job related
tertiary training costs are reimbursed to staff to encourage continued learning and
development of staff.

Bounce Fitness intends considering franchising or licensing as an option in the next five
years.

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