Advertisement Writing
What is an advertisement?
An advertisement is a kind of a public announcement which is made through a
popular media medium like a newspaper, magazine, radio, etc. It is also displayed
on the placard as well. You must have observed that the advertisement is generally
of around 50 words. The marking is assigned to the students for a correct format and
the content. Here, you can check the advertisement writing format and a sample
example for the same.
It is a notice or announcement made in a public medium promoting a product,
service, or event or publicizing a job vacancy. There are two (02) types of
advertisement:
1. Classified
2. Commercial
Classified Ads
Classified ads are used by the general masses to promote or use services. The only
concern in the classified ad is to get things noticed with as minimum words as
possible.
▪ Classified ads are of in between the range of 50 words.
▪ Clearly state the category like ‘For Sale’, ‘To Let’, etc.
▪ Put the matter in a box.
▪ Give contact address, mobile number, etc.
Type of Classified Ads
▪ Situation / Vacant
▪ Lost and Found
▪ Sale and Purchase
▪ Accommodation
▪ Educational
▪ To Let
▪ Tuitions
▪ Packers and movers
On the other hand commercial or display advertisement by leading manufacturers,
establishments, organisations etc. for the publicity and promotion of their products,
services or some events.
Main characteristics
▪ It is designed for commercial purpose.
▪ It takes more space and is more expensive in terms of advertising cost.
▪ These are visually more attractive with varying font, shape and size.
▪ There are catchy slogans, punch lines with witty expression with pictures or sketches.
▪ Do not forget to mention the name of the company / institute / organisers, etc.
▪ Mention the detail of the product / event / educational course etc.
▪ If there is any special discount.
▪ Mention the address of the company / institute / organisers, etc.
Format for Classified Advertisement Writing
The correct format for advertisement writing for Classified Ads is as follows:
▪ Heading (should be in capital letters)
▪ Content
Format for Situation Vacant types
▪ Always start with wanted or required.
▪ Do not forget to mention the name of the organisation.
▪ Clearly state the number of vacancies and post for which the advertisement is about.
▪ If stated, mention the age and gender of the candidate.
▪ Qualification and experience required for the post.
▪ Mention the pay scale, perks and also the mode of applying.
▪ Address and contact number for correspondence.
Format for To-Let ads
▪ Always start with WANTED or AVAILABLE.
▪ Mention the type of accommodation.
▪ Expected rent.
▪ Any other feature of the accommodation.
▪ Address and mobile number to contact.
Format for Sale / Purchase of Property / Assets
▪ These type of ads start with SALE / PURCHASE / WANTED.
▪ Give a brief description of the property / vehicle / good.
▪ In case of property, mention the number of floors, size, number of rooms, location and
surroundings.
▪ In case of a vehicle, mention the colour, model, accessories, year, modifications (if
any), price, mileage and condition.
▪ For household goods, mention the condition, the price offered or expected.
Format for Educational institutions
▪ Write the name of the Institution.
▪ Past record of the Institute.
▪ Courses offered and the duration of the courses.
▪ Eligibility criteria.
▪ Facilities provided and fee structure.
▪ Information on scholarship, if available.
▪ The last date to apply, etc.
▪ Contact number and address.
Format for Missing person
▪ Physical description like height, complexion, etc.
▪ Name, age and any health related issues.
▪ Any identifying feature like clothes, accessories, etc.
▪ Place where the person was last seen.
▪ Mention detail of the reward if there is any.
▪ Address and phone number.
Format for Tours and travels
▪ Start with PACKAGE AVAILABLE.
▪ Write the name of the travel agency.
▪ Mention the name of the destination and duration of the trip.
▪ Price and any special discounts if available.
▪ Contact address and phone number.
Samples for Classified Advertisement Writing
Candidates can check the samples of the advertisement for writing section below:
Sample Example for Situation Vacant
1. You are a manager of ABC Ltd. Sector 30 Gurgaon. You need an efficient
data entry operator for your office. Write an advertisement for the ‘Situation
Vacant’ column of a local daily.
Ans.
SITUATION VACANT
Wanted an efficient, smart and hardworking data entry operator for a leading
manufacturing company in Gurgaon. Qualifications – Graduate, age 20-35 years.
Typing speed 50 w.p.m. Preference to those who have 1-2 years of experience.
Salary upto INR 2600000 annually. Apply with complete bio data and update resume
within 15 days to ABC Ltd., Sector 30, Gurgaon.
Sample Example for Sale / Purchase of Property / Assets
2. You want to purchase a flat in Anand Vihar. Write an advertisement in not
more than 50 words detailing your requirements.
Ans.
FOR PURCHASE
For purchase Omaxe Flat in Anand Vihar with two bed-rooms, attached bathroom,
balcony, D/D with family lounge. Price to be around 30-40 lakhs. Bonafide owners or
dealers to contact, BK Bose, 132/98, Ramesh Nagar, New Delhi-110015, Phone –
8976546345.
Sample Example for To Let
3. You are Aman / Shalini of 98, Vijay VIhar, Haryana and wish to let out your
newly built house. Draft an advertisement in not more than 50 words for
publication in the ‘To Let’ column of Hindustan Times giving all necessary
details.
Ans.
TO LET
Available on rent-basis a newly built house in Vijay Vihar. Four bedrooms with
attached baths, a drawing-cum-dining room, a large kitchen, and a balcony. Garage
with car paking facility also provided. Rent expected to be around 50,000-70,000
p.m. Family preferred. Contact mobile number – 7503391356 or Shalini, 98, Vijay
VIhar, Gurgaon, Haryana.
Sample Example for Educational Institutes
4. You are the assistant secreatary of MRIU, Faridabad. Draft an advertisement
for publication in Times of India announcing addmission in undegraduate
courses.
Ans.
EDUCATIONAL
MRIU, Faridabad, is offering admission in various undergraduate courses like
[Link], [Link], LLB, etc. Eligibility – Class 12th passed. Course Fee – Rs. 2500
payable quarterly. Excellent faculty, research labs, hostel available. Last date to
submit application form – 17 Mar. Contact, Assistant Secretary, MRIU or Phone –
25097865.
