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Global Market Segmentation Strategies

The document discusses various aspects of global market segmentation and marketing strategies, highlighting that segmentation can differ by country and involves grouping customers based on shared characteristics. It also covers concepts like differentiated global marketing, psychographic segmentation, and the role of export brokers in international trade. Additionally, it addresses the advantages and disadvantages of indirect exporting and joint ventures as market entry modes.

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Limuel Macasaet
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16 views3 pages

Global Market Segmentation Strategies

The document discusses various aspects of global market segmentation and marketing strategies, highlighting that segmentation can differ by country and involves grouping customers based on shared characteristics. It also covers concepts like differentiated global marketing, psychographic segmentation, and the role of export brokers in international trade. Additionally, it addresses the advantages and disadvantages of indirect exporting and joint ventures as market entry modes.

Uploaded by

Limuel Macasaet
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

FA2

The segmentation and targeting approach used by the same company can vary from
country to country.
- True
The process of global market segmentation begins with the choice of one or more
variables to use as a basis for grouping customers.
- True
Global benefit segmentation is based on a marketer’s understanding of the problem a
product solves, the benefit it offers, or the issue it addresses, regardless of
- True
Differentiated global marketing represents a more ambitious approach than
concentrated target marketing.
- True
Standardized global marketing is analogous to mass marketing in a single country
and is also known as differentiated target marketing.
- False
Income and population are two variables that can be used in which type of
segmentation?
- demographic segmentation
Market segmentation represents:
- an effort to identify and categorize customers based on common
characteristics.
Psychographic segmentation involves grouping people in terms of their:
- attitudes, values and lifestyle.
Basic criteria that marketers should keep in mind while assessing opportunities in
global market include all of the following except:
- securing first mover advantage
For years, ads for Volvo automobiles stressed safety features and protection in the
event of a crash. Thus, Volvo automobiles developed a reputation based on which
- attribute/benefit
Procter & Gamble has identified a group of consumers in Europe who are willing to
pay premium prices for pet food that will improve the health of their pets. This is an
example of ________ segmentation:
- benefit
When identifying global market segments, a fundamental guiding principle should be
the need to determine:
- similar needs and buying behavior.
GT2
Export broker receives a fee for bringing together the seller and the overseas buyer.
- True
Outsourcing means shifting production jobs or work assignments to another company
to cut costs.
- True
A joint venture with a local partner represents another form of strategy that is similar
to exporting and licensing.
- False
'Export selling' involves tailoring various elements of the marketing mix to global
market
- False
Quota is form of tariff.
- False
Which of the following is considered as DISADVANTAGE of Indirect Exporting?
- limited product experience
Which of the following is NOT a characteristic of global strategic alliances?
- Participants agree not to compete in areas unrelated to the alliance.
Which of the following is NOT a government program that supports exports?
- nontariff barriers
_is also known as a documentary credit and substitutes a bank’s creditworthiness for
that of the importer.
- Letter of credit
Export marketing DOES NOT require:
- a selling approach
Which of the following is NOT an advantage of Indirect Exporting?
- no control over marketing mix
________ is a market entry mode that traditionally has been used by companies that,
for one reason or another, needed a partner to manufacture products for sale in the
partner's home country market.
- Joint venture

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