Occupation No.

of respondents Percentage (%)

Students 7 7
Home maker 65 65
Working 28 28
Total 100 100
Table 1 showing occupation of respondents

Occupation of the respondents

7%

28%

65%

Student Home maker Working

Interpretation:

The above chart shows that 65% of the respondents are homemakers,7% are
students and the remaining respondents belong to various working groups such as
entrepreneurs, professionals etc..

Table 2 showing frequency of customers visiting the shop

Frequency No. of respondents Percentage (%)
Weekly 7 7
Monthly 48 48
Once in 6 months 40 40
Once in a year 5 5
Total 100 100

Frequency of customers visitng the shop

5% 7%

40%

48%

Weekly Monthly Once in 6 months Once in a Year

Interpretation:

As per the above chart, 7% of the customers visit the shop on weekly basis, 48% of
the customers visit the shop monthly, 40% visit the shop once in 6 months and the
remaining 5% visit the shop once a year.

Table 3 showing the number of customers who have visited other stores
Option No. of respondents Percentage (%)
Yes 63 37
No 63 37
Total 100 100

Customers visit to other cloth store

37%

63%

Yes No

Interpretation:

As per the above chart, 67% of the customers have visited other cloth stores and
37% of the customers visit only LCS for their purchase.

Reasons No. of respondents Percentage (%)

Quality of material 7 7
 Offers / Discounts 55 55
Price 13 13
Employee service 25 25
Total 100 100
Table 4 showing reasons for switching over to other outlets

Reasons for switching over to other outlets

7%

25%

13%
55%

Quality of material Offers/Discounts Price Employee service

Interpretation:

As per the above chart 55% of the customers have switched to other outlets
because of better offers and discounts provided by the competitors. 25% of them
felt that the reason to switch to other outlets was better employee service, 13% of
them felt that the price for the products was more favorable at the other stores.

Table 5 Showing
Option No. of respondents Percentage (%)
Yes 85 85
No 15 15
Total 100 100

Adequate employees at the store

13%

87%

Yes No

As per the above chart, 85% of the customers feel that the store has adequate
number of employees, whereas the remaining 15% of the customers feels the need
of more employees to provide the service.

Table 6 showing the level of approach of employees towards the customers

Level of approach No. of respondents Percentage (%)
Very high 3 3
High 49 49
Medium 30 30
Low 18 18
Very low 0 0
total 100 100

Approach of employees
3%

18%

49%

30%

Very high High Medium Low Very Low

As per the above chart, 40% of the customers feel that the employees posses a high
level of approach in providing the service, 30% of the customers feel that the level
approach is medium, 18% of the customers feel that the level of approach is low
and needs to be improved.

Table 7 showing the level of response of employees in providing the service

Level of response No. of respondents Percentage (%)

Very high 2 2
High 55 55
Average 28 28
Low 15 15
Very low 0 0
Total 100 100

Response of employees
2%

18%

25% 55%

Very quick Quick Average Slow Very slow

As per the above chart, 55% of the customers have experienced a high level of
response from employees while providing the service, whereas 28% of them feel
that the response of employees is average, 15% of the customers have experienced
a low response from employees.

Table 8 showing the level of the product and price knowledge possessed by the
employees .
Level of knowledge No. of respondents Percentage (%)
Very high 5 5
High 63 63
Medium 30 30
Low 2 2
Very low 0 0
Total 100 100

Product and price knowledge of employees

2%
5%

30%

63%

Very high High Medium Low Very Low

As per the above chart, 63% of the employees posses high knowledge about the
products available and its price, whereas 30% of the employees posses an
average level of knowledge, 2% of them posses low level of knowledge.
Table 9 showing the quality of ambience at LCS

Option No. of respondents Percentage (%)

Highly satisfied 13 13
Satisfied 85 85
Dissatisfied 2 2
Total 100 100

Ambience at LCS
2%
13%

85%

Highly satisfied Satisfied Dissatisfied

As per the above chart, 13% of the customers are highly satisfied with the
ambience at LCS, whereas 85% of the customers are just satisfied and th remaining
2% are dissatisfied with the ambience at the LCS
Table 10 showing

Option No. of respondents Percentage (%)

Yes 12 12
No 88 88
Total 100 100

Complications faced by customers at LCS

12%

88%
Yes No

The above chart shows that 12% of the customers have faced certain complications
such as bad ventilation, less variety, poor employee service etc.. whereas the
remaining 88% of the customers are satisfied and haven’t faced any complications
at the store.
Table 11 showing the response of management to customers’ complaints

Response No. of respondents Percentage (%)

Satisfied 92 92
Dissatisfied 8 8
Total 100 100

Response of management to customers'

complaints
8%

92%

Satisfied Dissatisfied

The above chart shows that 92% of the customers are satisfied with the response of
management to customer’s complaints and the remaining 8% of the customers are
not satisfied with the response of management.
Table 12 showing Stand of LCS against its competitors

Rating No. of respondents Percentage (%)

Excellent 22 22
Good 63 63
Average 15 15
Below average 0 0
Poor 0 0
Total 100 100

Stand of LCS against its competitors

15%
22%

63%

Excellent Good Average

As per the above chart, 22% of the customers have rated LCS as excellent when
compared to its customers, 63% of the customers have rated the store as good , and
the remaining 15% of the customers have rated it average when compared to its
competitors.
Table 13 showing the

Option No. of respondents Percentage (%)

Yes 34 34
No 66 66
Total 100 100

Promotional offers at LCS

35%

65%

Satisfied Dissatisfied

As per the above chart, 34% of the customers are satisfied with the promotional
offers provided by LCS and 66% customers are not satisfied with the promotional
offers and seek for more offers and discounts.
Table 14 showing

Recommendation No. of respondents Percentage (%)

Yes 100 100
No 0 0
Total 100 100

Recommendation of LCS

100%

Yes No

The above chart shows that all the respondents will recommend LCS products to
their family and friends.