Symbiosis Institute of Business Management, Hyderabad
Name of the Faculty Dr. Tanmoy De
Course Brand Management
Semester – II Batch of 2020-22
Assignment Date 10/03/2021
Submission Date 28/03/2021
Topic: UGC-BGC Youtube
Individual
Assignment
Sl. No. PRN Name Remarks
1. 20021141104 Shreyangan Sarma
Category Name of Link Review
Ad.
Brand You Can't [Link] This 90 second ad titled "You Can't Stop Us" has
Generated Stop Us [Link]/watch? been considered a master-class in advertising
Content v=WA4dDs0T7sM and successfully garnered more than 59 million
(BGC) views on YouTube. The ad uses dynamic split-
screen technique with 36 different pairings. To
make this beyond brilliant ad, Nike researched
over 4,000 different video options to narrow it
down to the perfect fittings.
Above all, the ad perfectly delivers on Nike’s
mission to unite the world through sport. It also
highlights Nike’s vision to create a healthy
planet, active communities, and an equal playing
field for all. The ad shows how closed gyms or
empty stadiums can’t hold the real athletes back,
and also calls attention to the many ways that
athletes continue to push forward. The ad links
famous comebacks in sports to what we are
going through with the Coronavirus situation
right now.
Behind the [Link] Nike has spent years researching, experimenting,
Design [Link]/watch? and testing, looking for a way to make running
(Joy Ride) v=yshNZlWezDk feel easy. Nike Joy-Ride is one such ground-
breaking invention. This ad is all about Joy-Ride
and what went behind creating the technology.
The 94 second video has generated over 74
million views on YouTube.
Nike’s mission is what drives the brand to do
everything possible to expand human potential.
It does so, by creating ground-breaking sport
innovations, by manufacturing the products
more sustainably, by building a creative and
diverse global team and by making a positive
impact in the society.
Joy-Ride is made of thousands of TPE beads. The
beads are placed within zonally-tuned pods,
which allows the foam to expand in all
directions. It is engineered to help keep legs
fresh by delivering a personalized underfoot
experience with great impact absorption in a
surprisingly light, energy-returning package.
Lunar New [Link] For a global brand like Nike, a single ad message
Year: The [Link]/watch? can’t cater to the needs of its diverse audience.
Great v=Fu8T- Creating relatable messages for an international
Chase 7Ct6Oc&t=4s audience requires a more global approach. This
means finding a use for your product that fits the
needs of a particular culture and coincides with
people’s traditional values.
Nike nails this tactic in this ad created for
Chinese Lunar New Year. This advertisement is
quite interesting and heart-warming. This 1
minute 30 second clip has more than 300,000
views. As a new Chinese Lunar Year is a time for
celebration, elders gift the young ones some
money in tiny red envelopes.
However, the children are taught to politely
decline these gifts at first and then eventually
accept them as a sign of respect. Once the
children are older and married, they’re supposed
to return these gifts. Nike turns this to-and-fro of
good fortune into an interesting game of catch
powered, of course, by its shoes.
User Charlie [Link] This ad goes totally in line with Nike’s tagline:
Generated Jabaley - [Link]/watch? Just Do It, the impulse, the urge to be the best
Content My Story v=Davi60B5Iig version of oneself, to push oneself to achieve the
(UGC) Isnt Over unexpected. It is the storyline of a second shot to
Yet your dreams, an inspiration to bring it on again,
start a fresh to find the real you as Nike properly
fits in as it has always inspired to be creative,
bring out the athlete within while staying true to
the hunger of the limitless.
The Grind [Link] A short and crisp ad of 19 seconds giving the vibe
Never [Link]/watch? of Nike in its own way. With the Bird flex music,
Stops v=ws5p9qbE9F4 the sleek ad with the show of varied shades of
Nike shoes, it gives the vibe of a fast forward
brand with a touch of quirkiness, trendy with
new innovative ideas to bend the moves.
Training [Link] This Training Day ad is certainly one for Nike as
Day [Link]/watch? they say wake up to your dreams, hit the ground
v=WU_357al02U hard, work with relentless passion and hard
work. The music tunes in well with the showing
of Nike in the apparels in interval as Nike tries to
position itself as the go to brand for atheism,
vigour and staying a step ahead of the crowd.
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