Script week 9 to 10

1st Slide Shiela

Goodafternoon everyone so for todays topic is all about Evaluating messages and/or images.

2nd slide MIra

So before I start I would like you to think about for this 1st picture what does it mean? (ask
molang sila pili ka isa then explain mo)
very good all of your answer are true and correct we have different opinions about this hand
gesture but here's the thing in this thumbs-up gesture is a sign of approval in most countries.
However, in several countries in West Africa and the Middle East, including Iran, Iraq, and
Afghanistan, the gesture has the connotation of "up yours!" It's used the same way the
middle finger is in the US.

3rd slide Mira

The simple hand signal where you put your thumb and first finger together to create a circular
shape. Most of us know this as okay sign or money sign. In the U.S. we use it to convey
agreement and compliance. Yet it is seen as offensive in Greece, Spain, and Brazil. In those
countries it means that you are calling someone an a**hole. In Turkey, that sign is also an
insult toward gay people.

See we have different meaning for the same gesture.

we often think using our hands to communicate helps break language barriers when traveling
the world. But sometimes those hand gestures get lost in translation, and depending on where
you are, mean the exact opposite of what you’re trying to say.

4th slide Shiela

okay so again we usually do this to imitate the italian gesture italian you know gesture
really but um in italy have you ever wondered what this mean this means what are you
saying or you may please clarify what you're saying this gesture is in short used when you
don't really find something that said clear enough okay so you actually try to follow up
clarifying what that means, okay in malaysia though it means to actually wait a minute okay
so wait a minute like g give me some more time okay but then when this gesture is actually
put towards the mouth especially in the philippine culture we mean let's eat okay so it's an
invitation for people to eat
So all of this brainstorming reflect us that even if even just a small gesture the non verbal
things would really mean differently when we look at them from different cultural
perspectives a simple gesture simple text for that matter any kind of image would really
mean differently depending on the cultural lens that we are actually seeing it from

5th slide Shiela

So lets start we have to evaluate messages through the cultural lenses that we have not only
through our own perspectives or else we are not going to really come up with something
successful in terms of our communicative objectives because you know you have to know
your target audience you have to know who you're talking to you have to know like where
you're at again context right you have to really explore things depending on where you're
coming. because this is the the all the various components that is there in the
communication scenario that you are in. we have to look into several factors okay several
landscapes that make up our communication we have to really be reflective enough we
have to really be evaluative enough in terms of the messages that they send out in terms of
the intentions that they have because again different texts reflect different cultures hence
they reflect different messages so again same gesture can mean so many things
6th slide Mira
Ppt: Linguistic landscape-It is the displayed language lol in a particular space e.g.
advertisements, billboards and other sign

Explain :
The linguistic landscape is around us all the time. We can see language signs on the streets,
in the countryside, in hospitals, at schools and in shops. Are we aware of the language on
street signs, billboards, graffiti, or posters? It is difficult to believe that everybody has a full
knowledge of the linguistic landscape but most of us sometimes notice the language(s) used
and the specific linguistic characteristics of the linguistic landscape.

Purpose: Aside from wayfinding, linguistic language is most commonly used for advertising
and marketing purposes. They are used by companies and businesses to advertise their brands,
which help increase their presence to customers.

Importance: The linguistic landscape is important not only because it provides the backdrop
to our day-to-day lives, but also as a valuable language learning resource. It shapes how we
interact as a society and gives us our identity.

7th slide Mira

Next up are signages so it is the design or use of signs and symbols to communicate a
message it's also be sending out a [Link] you see this right and upon seeing an image
like this you would automatically know what is about that place that it's slippery everything
that actually regulates our actions or our movement.

Purpose: The main purpose of signs is to communicate, to convey information designed to

assist the receiver with decision-making based on the information provided.

Importance: The road signs provided are actually there to ensure your safety while driving.
These markers also allow drivers to know their required speed limit on certain points. They
will also tell you where and when to turn so that you will not hit any vehicle from the
opposing direction.

8th slide Mira

A street or road name is an identifying name given to a street or road. The street name usually
forms part of the address. Buildings are often given numbers along the street to further help
identify them. A street name sign is a type of traffic sign used to identify named roads

Graffiti, form of visual communication, usually illegal, involving the unauthorized marking of
public space by an individual or group. Although the common image of graffiti is a stylistic
symbol or phrase spray-painted on a wall by a member of a street gang, some graffiti is not
gang-related.

Purpose:The purpose of graffiti can be to tell a story; it can be to tell you about a specific
moment in time where everything either went bad or good; it can be to tell you about people,
politics, culture, art, places and society in general; it can be to express yourself anonymously,
it can also be just another act of vandalism.

9th slide Shiela

PPT : So next is geosemiotics It is the study of social meaning of the material placements of
sign and discourses and of our actions in the material world
now to put it simply just think about this okay we live in a world that's full of signs and we
do not really pay attention to these signs okay and sometimes we're not really aware that
they are there. so
for example if you look around you right now you have a bottle of water on your desk or
on your table or at the side of your bed but you don't even really care to check the label or
you don't really put so much attention to the label or the information that is in that bottle
you don't really pay attention to how many times it should be recycled the details of its logo
or its brand because you know it's typical things that we really encounter or use or consume
every day but the thing is geosemiotics is the one that actually pays too much attention to
these details and it actually explores the meaning of the placement of these symbols or signs
in our lives okay so let's have the principles first.

10th slide Mira

Indexicality this principle basically states that in our world every sign has its meaning but
it's meaning is actually assigned by the place the sign is in or the sign was put in so for
example you see a red light at the junction automatically you would it says drivers stop that's
what the red light tells you right? but if you see a red light like for example at home or in the
forest the meaning would change because it's now placed somewhere else this means that the
placement automatically changes the meaning of a certain things and that is what the principle
of indexicality means.

10th slide Shiela- Next one is Dialogicality - this basically means that signs have double
meaning and they correspond with each other so double meaning you have the same sign
but then when you put them somewhere else it will basically have another meaning so that's
where the double meaning comes from
for example you say slow children at play if you put it near a playground it would mean
that you have to slow down because children are playing nearby but if you put it for
example in a sped school you can actually interpret slow children at play so you could be
informed that there are children perhaps with disability who couldn't really walk fast or run
fast that are playing there okay so slow children at play so it's dialogical because it's the
same sign but it can have double meaning.

10th slide Shiela- The last but not least is a principle of selection. It says that despite the fact
that there are a lot of signs in your surrounding you do not see all of them. You decide which
one you do notice and which you ignore, depending on what state of mind you are in or on
your needs.
For example, on one of our field tests we took a look around the university and discovered
that not being disabled ourselves we never saw a sign pointing to the lift for the disabled, a
first aid information also has been completely invisible. There is also a NO SMOKING sign
in front of the building, which is also the most popular area for smokers. We did see a
boardtelling us where are certain rooms (at least in our first week at the university) or which
teacher is cancelling classes this week, only because these are the information we really need
every day.

11th slide Shiela So lets talk about different different types of sign
So first regulatory signs it is a signs that indicates authority and they are also legal and
official prohibitions okay so
for example do not enter things like that they actually impose authority at the same time
they are prohibition they are prohibitions that are legal and that are official.
12th slide Mira
Next is infrastractural sign are signs that indicates maintenance of buildings of
infrastructures obviously and they label things like this and it's also to give warning to people
that have commercial nearby.

Based on the given picture construction sites are a source of a great many hazards that can
cause injury and even death to workers. People on construction sites need to made aware of
the hazards they face in order to avoid them. This involves more than just providing workers
with safety training. Employers also need to warn workers of hazards throughout the site in
the form of clear, appropriately visible signage.

13th slide Mira

Next is commercial sign -you see here the logos of establishments, you can here see
promotion and the event is like okay because commercial signs are obviously those signs that
advertise or promote products,events or services.

Unlike other advertising methods such as the radio, magazines, newspapers, television, and
many more; consumers cannot choose whether or not they see a commercial [Link]
signs are unlike other forms of advertising because you can turn off the TV or choose not to
read a specific type of magazine. A sign reaches a larger audience. Since a commercial sign
reaches such a large and diverse audience, it allows businesses to market themselves
immediately to customers who were unfamiliar with the business and are on or near the site.

14th slide Mira

Trasgressive sign- this kind of art is intentionally or accidentally just like graffiti
transgressive nature marks it as a powerful means of communication because it destabilizes
the message of the property it has vandalized.

15th slide Shiela

Online Landscape next up we have the online landscape and this is very very familiar with
[Link] right now we are actually operating our educational system within the online
landscape you knowhuge move of the university/ schools to actually address the problems in
education that we're experiencing during this pandemic The educational platform we have
google classroom we can have zoom etc etc then we have um the entertainment platforms
like youtube we have the video sharing platform we have twitter a micro blogging platform
we have instagram a picture sharing platform we have facebook we have linkedin and a lot
of other social media landscapes that we have right now.
The online landscape is actually a thing right now and it's something that really you know is
embedded now in our cultural communication and the more we delve into social media the
more we expand our cultural perspectives because it's really endless possibilities out there
you can meet so many people from different parts of the world and you can actually share
culture and reshare culture from different parts of the world through social media

16th slide MIRA

For example memes we should say that memes are very contagious patterns of cultural
information and it instantly passed you know from mind to mind and it
has the capacity to shape our mindsets our behaviors and actions.
17th slide Shiela
Now as the last part of this report we are going to brush through the questions that we ask
when we try to evaluate or analyze a particular message of media and this could be very
flexible this could be applied to you know virtually any text that you encounter so how do
we evaluate so there are actually principles that we also assume when we look at media and
these principles actually dictate what questions to ask so that we can evaluate and analyze
these particular messages properly and with guidance the first principle is that all media
messages are constructed so
the first thing you ask is what is the message of the text , what purpose is the text created or
constructed what message does it send out to you or to the community and then second how
effectively does it represent reality because again when we are trying to construct something
that carries a message or a communication we are trying to represent reality . so how
effective does it represent that reality third how is the message constructed so how , it
means what are the processes that it went through , what is the system of the construction, i
the construction through oral or verbal ? or how do you send it out
So for example you've got brochures okay brochures are kinds of texts that are very visual
and they are actually disseminated to large number of people and it's constructed through
written communication and it's integrated with you know visual elements and t to make it
more appealing

18th slide Shiela

The second one we have media have embedded values and points of view so with this
principle you ask what lifestyles values and points of views are represented in the text so
that's very self-explanatory and who or what is missing so again it's not all the bright things
that you see you also to see what's missing because if there is something that is highlighted
or is this something that's underscored of course there might be something that's being hidden
or there might be something that is carried out as half truth so you have to ask that too since
we're talking about values.

19th slide Shiela

Next one is the each person interprets messages differently so this is where all individual
differences come in right so individual differences we all know are very much influenced by
cultural diversities that we come from when we are actually trying to assume that each
person interprets a text very differently from each other we ask what message do you
perceive from the text you as an individual and then when you check on yourself you make
sure to check on others on how they understand it
And in the 2nd second question the answer of all this why is Culture we understand things
differently because of culture. Now if you evaluate a certain text or a certain media through
this. you know, ask what particular cultural perspective or what particular cultural landscape
makes that difference possible or where this difference coming from.

20th slide Shiela

Next is, media have commercial ideological or political interests and of course with this
assumption you ask what is the purpose of the text is it serving a vested interest of the
minority or like the disadvantaged group [Link] it just serving the interest of the troll .
So who is the target audience of the text of course who is the intended reader or listener or
viewer of the text that's being created and then who might be disadvantaged. again there are
certain types of texts that might be rude that might be offensive and that might be hurtful so
you have to be very sensitive about it .who created the text? actually the creator plays a
very big role in terms of analyzing the intentions because whoever created the text would
have the say in terms of the intentions why that particular media or text is created.
21ST slide Shiela
lastly media messages are constructed using a creative language having its own rules so
number one you ask what techniques are used and so you ask for example coloring
techniques you ask visual arts technique and why those colors? because colors also suggest
messages skate colors themselves you know colors are very powerful messages already when
you send them [Link] that's just one technique okay .. there are a lot of other techniques of
course.
secondly you ask how effective were the techniques in supporting the messages or themes of
the text and third what other ways of presenting the message so we can deliver the message
correctly.