1|DISCIPLINE IN THE IDEAS OF THE APPLIED SOCIAL SCIENCE
Social Science o Sociology and Linguistic
▪ society is constructed, organized, and
structed through patterns of learned
➢ deals with the study of particular aspects of
human interaction and communication
human society and organization, social
o Law and Politics
relationships, and individual human behavior
▪ human communities and organizations
and action
are more likely to succeed under
➢ the term “social science” is referred to the
imposition of order and structure
specific field of sociology
o International Relation
➢ Main Disciplines of Social Science
▪ presents an analysis of how people
o these are economics, political science,
behave differently in the national and
geography, and sociology
international levels
➢ Field of Human Inquiry
o Psychology
o emerged as part of the pantheon of social
▪ studies human mind
science disciplines
▪ tries to understand how people and
o these are anthropology, history, psychology,
group experiences the world
demography, and linguistics
➢ Social Science may pertain to any field of inquiry
that is outside the realm of the natural science.
o Natural Phenomena Defining Social Science and
▪ its occurrence is being explained by
natural or hard science Applied Social Science
▪ these are physics, chemistry, & geology
➢ offshoot of the hard sciences as a response to ➢ Social Science
the need of talking a disciplined and more o vast fields of scientific study which
specific approach investigate human societies
➢ can explain human experience and the world o examines how people interact and develop
beyond these immediate experiences their culture
o Social o compromised of several disciplines
▪ discipline deals with people, o Lenses
communities, and experiences (includes ▪ allows us to understand and clarify the
issues and props of the people) various aspects of human society
o Science ▪ refer to the various areas of the social
▪ process of human inquiry that is sciences that research human society
conducted in a systematic way and ▪ made up of body of ideas, theories,
follows a process structures, and methodologies that
▪ Social Science Research allows us to understand and research the
• developed from the scientific tradition multi-faced forces that make-up and
• describes the world by gathering and influence human society
using evidence data, theories, ➢ Applied Social Science
explanations, norms, and values o academic disciplines, professions, and
➢ Social Science Theory occupations which seek to use basic social
o idea that there is a systematic way of science knowledge to make an impact on the
quantifying and understanding social daily life
phenomena that happens in human society
o enables us to answer the most pressing
concerns we’re facing
➢ Other Disciplines of Social Science
2|DISCIPLINE IN THE IDEAS OF THE APPLIED SOCIAL SCIENCE
Importance of Social o
o
one of the most relevant tracks
can equip students with the skills & expertise
Science
➢ Self–Development
o process of continuously improving one’s
Communication
skills, refining one’s craft, and enhancing ➢ Definition
one’s productivity o a process
o Process of Self – Development o occurs in different means, such as words,
▪ vision of yourself signages, actions, or even sign language)
▪ specific goals ➢ Process
▪ action plans o Sender gives a message to Receiver and
▪ outcomes Receiver gives feedback to Sender
➢ Persuasion ➢ Elements
o career related to communication o Speaker
o convincing other people to change their ▪ source of message
attitudes and behavior regarding issues o Encode
through the communication of messages ▪ process where information is transferred
➢ Time and Stress Management into a form to be understand
o stress is part of one’s daily living o Message
o essential factors to self–development ▪ idea that the sender communicates
➢ Arts and Communication o Decode
o reflection of country’s culture and society ▪ process of interpreting the message
o to be able to understand and analyze the ▪ performed by the receiver
development of new trends in such industry o Receiver
➢ News and Information ▪ person whom the message is intended
o Important in the field of journalism o Feedback
o emphasize the need for balanced, objective, ▪ response of the receiver
and truthful rendering of political events o Channels
➢ Developing Positive Attitudes ▪ manner in which message is sent
o person’s disposition about certain life o Noise
experiences ▪ any unwanted form of energy
o may be contagious ➢ Models
o may positively or negatively influence o Linear Communication
another person ▪ sender sends a message to receiver
➢ Advocacy and Mobilization o Interactive Communication
o to inform and educate on public issues, and ▪ sender sends a message to receiver
influence people on the development of and receiver sends feedback to sender
different policies o Transactional Communication
o play important roles in the development of ▪ both the sender and receiver, sends and
political and social systems receives message
o Different Activities of Advocacy
▪ community organizing and mobilization
▪ information dissemination
▪ research
▪ training
➢ Education Socialization
3|DISCIPLINE IN THE IDEAS OF THE APPLIED SOCIAL SCIENCE
Professional and o Criticism
▪ columnist, editorial writer
Practitioners o Newswriting
▪ must have the skill in effectively
➢ Roles of Practitioners presenting information, proper attitude in
o Journalism conducting interviews, and the ability to
o Broadcasting foster trust from other people
o Filmmaking ➢ Rights and Responsibilities
o Public Relations and Advertising o must demonstrates the basic understanding
o Marketing of the laws and ethical principles governing
o Book Publishing media communication, and the extent and
o Music limitations of the freedom of expression
o Education o have a sound foundation on the ethical
➢ Areas of Specialization standards in media industry
o Journalism ➢ Clientele and Audience
▪ attending a communication school o individuals, organization, communities
o Communication Education
▪ graduates immerse themselves in
industry practice to gain experience
o Public Relations (PR)
▪ strategic communication process that
builds mutually beneficial relationships
between organizations and their publics
▪ involves communicating the good works
of an individual
o Advertising
▪ non-personal communication of info
▪ usually persuasive in nature
o Media Planning
▪ associated with advertising
▪ outsourcing to media agencies and
finding the optimal media platforms
o Integrated Marketing Communication
▪ approach to achieving the objectives of a
marketing campaign
▪ using of different promotional methods
➢ Career Opportunities
o Wood (2015) suggested communication
graduates may also engage in research
o to be a communication teacher, you must be
well trained in communication schools
o choose between becoming a general or
specialized practitioner or communication
o Task of Media Production
▪ writer, reporter, producer, editor
o Analysis
▪ TV program monitoring, ombudsman