YOUR IDEAL CUSTOMERS
1 2
What groups of people do you, or did
you, belong to?
Who are you passionate about helping?
1)Students
Students who prefer to learn online
2)Office employees who have a desk
job in front of a screen
3) Streamers/Gamers who spend
hours in front of the screen
4)Social media addicts
5) OTT platforms users
3 Pick the 3 groups you’re most excited to help.
Potential Segment #1 Potential Segment #2 Potential Segment #3
Students Desk job employees OTT platform user
4 Biggest Problems
5 Biggest Problems
Maintaining productive for
6 Biggest Problems
Binge watching
Eye problems act as a continuous hours
barrier for the student
while learning on the
online platform
Hardest Part of their Day Hardest Part of their Day Hardest Part of their Day
Continuous learning Unable to focus on work due
to posture-related and Not able to manage the time
eye-related problems while binge-watching
[Link]/ExEC © 2018
Potential Segment #1 Potential Segment #2 Potential Segment #3
Students Desk job employees OTT platform user
7 Customer Emotions
What is this
segment afraid of? Bad result losing job Being addicts to OTT
platforms
What frustrates unable to use online Binge watching affect
this segment? platform for learning Unable to concentrate eyes
for long hours
What overwhelms continuously performing to maintain good uninterrupted
this segment? good in exams Entertainment
career growth
What does this learning Productive work Binge watching
segment love?
8 Circle the 2 that are the
most intense for your customers. 9 Put a next to the 2 you
are most excited about.
10 Pick 3:
“My ideal customers are Students who prefers to learn online .
with the app that helps to prevent eye-related problems and also
I want to help them helps to manage screen time “
OR
“My ideal customers are Desk job employee .
I want to help them with the app to prevent eye-related problems which help them
“
OR
in focusing on their work
“My ideal customers are OTT/Social media platforms user .
I want to help them to manage their screen time with our app. “
[Link]/ExEC © 2018