Bangladesh University of Business and Technology (BUBT)
Assignment
On
Subject- Integrated Marketing Communication
Subject code- MKT 404
Submitted To
Mr. Md. Aslam Uddin
Assistant Professor
Department of: Marketing
Submitted By
Group: MOONLIGHT
Date of Submission: 12 July 2020
Bangladesh University of Business and Technology (BUBT)
BBA PROGRAM (Spring 2020)
INTAKE: 43 DATE: 12 July 2020
SECTION: 4
GROUP NAME: MOONLIGHT
SUBJECT: Integrated Marketing Communication {MKT 404}
GROUP MEMBERS:
Serial No. Student Name ID Intake
1 Hasna Hena Lucky 13143101297 34
2 Srabony Akter 16172101089 42
Romana
3 Anisur Rahman 161721011098 42
4 Alex Halder 161721011099 42
5 S M Noor Navid 16172101101 42
Depto
COURSR TEACHER NAME: Mr. Md. Aslam Uddin
[Link]. Particulars Page
NO.
1 Two ads of Pran Company 1
2 The story of the ads 2
3 Execution style 3
4 Main Theme 4
5 Target Audience 5
6 Model 6
7 Criticism 7
8 Recommendation 7
Two ads of Pran Company
Pran Frooto
All Time Butter Bun
1
The story of the ads
All time butter bun
A player is practicing cricket in the advertisement. Sometimes he was getting very happy.
Suddenly he was asked a question- Always in the game, what to do if hungry? Then the
player asked in the batting innings or in the bowling innings? The reporter said in the batting
innings, and then the player said All time bun, again the reporter asked in the bowling
innings? Then the player said - All time bun. The player answered the question in the report
and joined the practice again. In the end, the reporter was very satisfied with the player's
answer, then said – “khelay kingba melay, khide pelei khan All time bun”
This advertise dialogue is “SOTO KHIDER BORO SOMADHAN”
Pran Frooto
A girl has come out of the house in extreme heat. The girl is feeling very hot. Thirsty, the girl
put her hand on her head and looked at the sky, then saw a mango tree in front. The girl was
very happy and extended her hand towards the tree. Then a Pran Frooto came out of the full
tree and fell into the hands of the girl. Then the girl drowned in the sea of mangoes in her
imagination. Many mango trees came around him, and his thirst was quenched.
Then there is a boy sitting in the bus. He was also very thirsty. When he looked out the
window, he saw a big tree full of mangoes. The boy was very happy and reached out through
the window of the bus, and then a Frooto came in his hand. Then he imagined that there were
mango trees everywhere.
Finally in an open field the boy and girl are drinking Frooto together and doing chiyarup.
This advertise dialogue is “SOMOY OSOMOY FROOTOMOY”
2
Execution style
All time butter bun – Straight sell or factual massage
One of the most basic types of creative executions is straight sell or factual manage. These
types of execution rely on a straight forward presentation of information about the product or
service such as specific attributes or benefits. In this execution style we can tell our customers
what the product is, what attributes are most appealing and provide the facts to back it up.
This style of no-nonsense advertising is straight forward but may not be enough to make our
product or service stand out.
Pran Frooto- Slice of life
Slice - of - life advertising is an advertising technique in which a real life problem is shown in
a dramatic presentation and the product advertised represented the solution to the problem.
Slice - of – life advertising is made up of four components. First, we home the encounter.
Next up, we have got a problem, we then move to an interaction. Last, but certainly not least
we have the solution.
3
Main Theme
Pran have various products produce for their company. Mainly Pran is the leader of the
market. Because of we all know Pran maintain a very strong strategy to distribute their
product all over the country and their supply chain is also strong.
All time butter bun
Here we know about Pran All Time Butter Bun but Pran have also Pran All Time Butter Bun
has make varieties flavor All Time Butter Bun [Link] is not that much costly also , and we
can purchases from any ware or any shop or tea stall also. It is provided for all kinds of
people for eat .So from lots of products of Pran this bun is also a item or sections of product.
Pran Frooto
Now here is another drinking product of Pran Company for everyone especially for thirsty
people. This product is mainly for summer season. Pran have produce more another drinking
products, but Pran Frooto is mango flavors and very much famous for all. In this two
advertisement we can see, and understand Pran products “plan, strategy, supply chain, goals,
distributions, mission and vision, market leadership and so on” if we keep watching these
advertisement we can easily understand their motivation of those advertisement.
4
Target Audience
PRAN Group intention the middle class people who want verified taste food buy low price.
Then as like a consumer thinking that class people target market is highly profitable for them.
They are trying to provide high price product rather than low price of quality product for
target competitive market
Target Audience Pran All Time Butter Bun
PRAN GROUP have launch any campaign for PRAN all time butter bun. They
are targeted the young customers and children. we basically targeted the
young customers spend their most of the time on digital platforms so PRAN that time felt to
use the digital mediums to reach those customers.
Target Audience Pran Frooto
PRAN GROUP have launch any campaign for PRAN FROOTO. We basically targeted the
young customers who spend their most of the time on digital platforms. so PRAN that time
felt to use the digital mediums to reach those customers. Our main target market people are
the young age people who like to drink juice very much. But we also prefer the people of
adult and old age people.
5
Model
All Time Butter Bun
Model Name: Zaher Alvi
Type: Local Celebrity (Co- Artist)
Pran Frooto
Model Name: Peya Bipasha
Type: Celebrity (Main Artist)
Model Name: Nirab Hossain
Type: Celebrity (Main Artist)
Model Name: ABM Sumon
Type: Celebrity (Main Artist)
6
Criticism
All kinds of products have both good and bad sides. The quality of the product is determined
by considering this. We have been analyzing the advertisements of PRAN Company's
products - Frooto and All Time Butter Bun. Some of their criticisms are highlighted below:
Pran Frooto
All kinds of drinks are drunk to quench thirst, but this advertisement did not have to deepen
the thirst. Frooto's ad background music says (SOMOY OSOMOY FROOTOMOY) but
only two sides are shown in the advertisement. Here they can see some more moments like:
chatting with friends, with family, traveling, watching movies, etc. while drinking Frooto.
The space shown in the ad is not very attractive. More practical space should have been
shown. This ad is like most hardworking people such as Rickshaw pullers, bus drivers,
students in the scorching heat, it would have been better to make advertisements about them.
All Time Butter Bun
Healthy Butter bun. The ad here is only shown in play, but let’s shows people of different
professions. It would have been much better if the advertisement was for school, college and
university students. Many students go to school in the morning, they get less time for breakfast, it
would be great to see Butter Bun eaten at that moment. The ad should have shown a few more
sides, not just one side of the game.
Recommendation
All in all, PRAN Company's products - Frooto and All Time Butter Bun's ad was excellent.
Both the quality and knowledge of advertising were in equal parts. Although there are some
issues with location and person, but the ad is done the right way. As a result of this
advertisement, PRAN Company will get many customers. It is our wish that PRAN will
provide such aesthetic advertisements in the future as well.