Export Strategies for Morgan and Wadia
Export Strategies for Morgan and Wadia
If Morgan Motors stopped all exporting and importing, the company would likely face significant financial challenges. Exporting currently accounts for 70% of the company's revenue, so halting exports would drastically reduce its income and limit its market to the saturated UK sector, impacting profitability. Additionally, importing raw materials is crucial for manufacturing their products; without imports, Morgan Motors may struggle to source necessary components, further complicating production. These factors combined would result in lower revenue, reduced profit opportunities, and potentially compromise the company's operational capabilities .
Using taxpayer money to support small companies in exporting can be seen as a legitimate government intervention due to several potential benefits. Such assistance can help improve the national balance of trade, stabilize market fluctuations, and enhance the competitive edge of local businesses on a global scale. It also facilitates access to foreign exchange resources necessary for importing goods, enhancing domestic companies' ability to sell excess production capacity, and promoting economic growth. By stabilizing these market aspects, the government can create more employment opportunities and increase domestic producers' global market share. Thus, providing financial support for exporting activities aligns with broader economic objectives, making it a justifiable use of taxpayer funds .
Exporting provides companies like Morgan and Wadia with the opportunity to sell their products at profitable prices in international markets, which is essential for high-end niche products such as those offered by Morgan Motors. By exporting, Morgan Motors can sell 70% of its output to markets in the USA and Europe, crucial for maintaining profitability given their limited domestic market. Wadia faces similar constraints as it cannot sell its entire output in the USA, thus it exports 70-80% of its CD players abroad. The benefits include access to larger markets, higher sales, and diversifying market opportunities, which helps companies stabilize revenue streams despite domestic market fluctuations. Exporting also offers the opportunity to extend the lifecycle of mature products by introducing them to new markets, thereby enhancing the company's overall business strategy. Additionally, assistance from government loans can support these exporting initiatives .
Companies like Morgan and Wadia face several impediments to successful exporting, including tariff barriers, which can increase costs and reduce competitiveness. Additionally, conducting market research in foreign countries can be complex and expensive, while managing finances effectively to support international operations poses another challenge. Foreign exchange risks can also impact profit margins adversely. To overcome these barriers, companies could employ export management specialists who act as an international department, offering expertise in navigating these challenges. They can also implement financial strategies to hedge against currency fluctuations and invest in market research capabilities to better understand and penetrate foreign markets .

