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Social Media Usage and Ad Attitudes Survey

The document outlines a set of research questions aimed at understanding social media usage and attitudes towards online advertisements among different age groups and sexes. It includes demographic questions, social media habits, preferences for platforms, attitudes towards ads, and factors influencing purchasing decisions. The questions are structured to gather quantitative data for analysis.

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Patricia Andrade
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4 views1 page

Social Media Usage and Ad Attitudes Survey

The document outlines a set of research questions aimed at understanding social media usage and attitudes towards online advertisements among different age groups and sexes. It includes demographic questions, social media habits, preferences for platforms, attitudes towards ads, and factors influencing purchasing decisions. The questions are structured to gather quantitative data for analysis.

Uploaded by

Patricia Andrade
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Research Questions (based on the S.O.

P)

1. Age
● 13
● 14
● 15
● 16
● 17
● 18
● 19
2. Sex
● Male
● Female
3. How many hours in a day do you spend browsing social media?
● 1 to 2 hours
● 3 to 5 hours
● 6 hours and above
4. What social media platform do you often use? (select all that may apply)
● Facebook
● Twitter
● Instagram
● Youtube
● Others (please specify):
5. What is your attitude towards online advertisements?
● Positive
● Somewhat Positive
● Neutral
● Somewhat Negative
● Negative
6. What are the things that you consider before buying a specific product?
● Brand
● Price
● Style
● Trends
7. Why do you usually have an interest in online advertisements?
● Because of its appearance
● Because of the product itself
● Because of the current trend
● Because of the brand
8.

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