Ramnath Bojeesh – IM-024
Internal Assessment
[Type the company address]
1) In the Launch of 4-wheel drive in SUV it clearly states that Advertising is for products that
have a demand and where people are willing to buy, If the trend is for decreased consumption
of your product, then you can’t advertise your way out of the problem. If people aren’t
driving SUVs anymore and you’re an SUV company, then you probably want to focus on a
new brand that can mean small cars rather than trying to change your old brand to mean
something new. It’s much easier to make a new association rather than change an old one.
Advertising is also useful for products, which by their very nature receive very little publicity,
of little favorable publicity; things such as candy, cigarettes or grain alcohol, which much as
we love them, are rather bad for us.
The Author states the following things.
1. PR Convinces, while Advertising directs.
2. Advertising is visual, while PR is verbal.
3. Advertising is self-directed, while PR is other-directed
4. Advertising lasts a little while, PR while stick around.
5. Everyone hears an ad, while your target consumer hears a PR campaign.
6. Advertising likes line extensions, while PR prefers new brands.
7. PR is credible, Advertising is not.
8. Advertising maintains the brand, PR builds it.
2) The Brand Owners come to a P.R agency because it always starts with certain, specific
objectives in mind. Have a target market you want to reach and some defined objectives that
you want to achieve. Meeting those goals and aims is where you put your focus. But, because
of the powerful nature of the media, I have witnessed some amazing results that anyone can
think of.
Public relations are so fascinating because it is the unexpected. A P.R agency develops a
campaign, write a press release, develop a media list and have specific objectives that you
want to achieve. But one of the more interesting aspects of a media relations campaign is that
it can result in totally surprising and expected results. Those unexpected results are not the
cake, but the icing.
The primary job of an effective PR campaign is to stay targeted and meet the campaign's
outlined objective. Unlike advertising, direct marketing, and many forms of online marketing,
public relations is a more subtle, more stealth form of marketing. P.R is not overtly selling a
product, but telling a compelling story that is newsworthy. P.R is not actively pitching like the
proverbial used car salesman, but are presenting your self as an expert in your field. P.R is
educating, sharing useful, needed information. Which is why, when P.R does receive
coverage, P.R is positioned as a news story, not an ad or a commercial. No other form of
marketing can offer the Brand that kind of legitimacy or validation, which is what makes
Public Relations such a remarkable tool.
And it is precisely because P.R is being positioned as a news story, or as an expert in your
field, that other opportunities will often come your way. People will be reading about the
Brand in planes or trains, watching the Brand in their living rooms or bedrooms, discovering
the brand on online media sites or in blog and social media discussions. Once the Brand begin
to land media coverage you never know who the Brand will be reaching, or what amazing
opportunities will come the Brand’s way.
3) The Ethical Conflict in Paying journalists or Media Houses is very huge in the field of P.R
The whole effect of the P.R campaign is lost and by paying the journalists and the media
houses the Brand just gets what they want but the whole excitement of the campaign is lost.
The Ethical Conflict is tat the whole P.R campaign is planned and the reader’s become fool
and the campaign is always favorable to just a single Brand and sometimes there might be an
overhype created for a campaign as the Brand has paid the journalists and the Media houses
Various Ethical Conflict done in P.R
Paying journalists to promote certain issues without the journalist acknowledging
this,
Individuals contracting PR firms to sell a Brand, or other important issues
Disinformation or partial information reported as news or fact without attributing
sources that might be questionable
PR firms feeding stories to the press without revealing the nature of the information
with the intention of creating a public opinion
The above are some of the Important Ethical Conflicts arising while paying the Journalists
and Media Houses
4) The goal of communication is to impact information to someone else. Most communication
strives to correlate itself with reality. Why is a story telling important because When the
person then relates this experience to someone else, the explanation is wrapped in that
person’s own critique of the event. Therefore, one is never given the truth of an event but
rather an impression of it based on a person’s reinterpretation of that original moment. One
can only hope the story is accurately portraying the event, which effectively conveys the
message and creates an impact in people who are listening to the story. Some people are
excellent storytellers. Each short story and a true one passed along is pleasurable for the way
it was told as much as for the actual knowledge shared. Many people have difficulty
expressing them and their lack of communication skills can often hide the truth they so
desperately want to share. The limitations of communication create the boundary between two
people truly understanding each other. Communication is diluted by the limits of language
and context on the speaker’s side and the ability to truly listen without prejudice on the
listener’s side.
The art of communication is the ability to open one’s self to the listener, to understand where
he or she is at, and then to carefully use words or pictures or art to reach out and connect to
him or her. The burden of communication is on the person speaking, even though the listener
stands like a wall of preconceived thoughts and beliefs. Many people are unable to listen, they
can only hear what is comfortable to them, and the rest is blocked out as if it had never been
spoken. In these cases, it is important to understand that communication is just storytelling:
telling a story that strives to create a bridge of understanding between two people.
5)
Key Message – Time has Come For India to be an Anti Corrupted Nation
Support Function 1 – Social Gatherings in Public Places and stage rallies in different part of
the city and Invite all clubs, NGO’s and Social Activity groups
Support Function 2 – Create Awareness to people about the whole issues of anti corruption
and The activity that are taking place in the city through Social
Networking sites such as Facebook, Twitter and through social media by
articles and write ups and encouraging them to participate
Support Function 3 – Screening of Anti-Corruption videos, which are provoking to College
Students because they are the near future of India and IT sector
companies and its employees and ask them to spread the word and be a
part of this movement.