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Embracing Cultural Diversity in Communication

This document discusses culture and intercultural communication. It defines culture as shared patterns of behaviors and beliefs learned through socialization. Cultures are learned, shared, multifaceted, dynamic, and overlapping. When adapting to new cultures, people may integrate, assimilate, remain separated, or accommodate aspects of both cultures. Common cultural differences include views on leadership, work, and individualism vs. collectivism. Effective intercultural communication requires understanding different cultural contexts and perspectives while developing intercultural competence. Barriers include ethnocentrism and stereotypes.
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0% found this document useful (0 votes)
506 views4 pages

Embracing Cultural Diversity in Communication

This document discusses culture and intercultural communication. It defines culture as shared patterns of behaviors and beliefs learned through socialization. Cultures are learned, shared, multifaceted, dynamic, and overlapping. When adapting to new cultures, people may integrate, assimilate, remain separated, or accommodate aspects of both cultures. Common cultural differences include views on leadership, work, and individualism vs. collectivism. Effective intercultural communication requires understanding different cultural contexts and perspectives while developing intercultural competence. Barriers include ethnocentrism and stereotypes.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Embracing Diversity:

Culture, its impacts & adaptations


Module 3: Purposive Communication
“a nation’s culture resides in the hearts and in the soul of its people.”- Mahatma Gandhi

“Culture is the name for what people are interested in, their thoughts, their models, the books
they read and the speeches they hear” -Walter Lippmann

Culture
“It is the learned and shared behavior of a community of interacting human beings”

“a system of beliefs, assumptions and values shared by a group of people”

“shared patterns of behaviors and interaction, cognitive constructs and affective understanding
that are learned through a process of socialization”

“learned set of shared interpretations about beliefs, values and norms that affect the behaviors
of a relatively large group of people”

We are all a part of various groups and subgroups that can be characterized by nationality,
language, gender, age or generation, ethnicity, religion, social class, region, profession and so on.
Globalization, despite having an advanced technology, still has to deal with cultural
differences.

Characteristics of culture
Cultures are...

1. Learned not innate. We think and act as Filipinos because our parents brought us up this
way. We acquired complete knowledge and understanding of our cultural norms from our
parents, teachers, relatives and friends. Our cultural norms satisfy us, we accept them as true
and we follow them.

2. Shared. We act as members of our own cultural group not as individual. Fitting into the group
means acceptance and fellowship.

3. Multifaceted. We are surrounded by cultural norms that affect language, religion, basic world
view, education, technology, organization, politics and law all interacting with one another.
Cultural universals (Behaviors and things common to people who live together in social groups)

4. Dynamic. Cultures constantly change as cultural contact increases, new technology emerge,
and economic conditions vary.

5. Overlapping. We belong to multiple, overlapping cultures as we interact with one another.


Some of these cultures work together while others clash.

Adaptation to New Cultures Ways of Adaptation

Melting pot. A place where people of 1. Cultural Integration


various races or cultures live together and
• Without sacrificing the characteristics of
gradually create one community.
its own culture
• A positive kind of adaptation Acceptance:

• Healthy intermingling of two unique *This is when an individual accepts that this
cultures is how things are in their new environment.

2. Cultural Assimilation Adaptation:

• Often losing the aspects of their This happens when an individual begins to
traditional culture in the process adapt to the dominant culture's values
without giving up their own.
• Happens when immigrants voluntarily
adopt their new country’s language and 5. Cultural Separation
cultural practices
• Refusing to interact or join the dominant
3. Cultural multiculturalism culture

• Cultural diversity is encouraged and • Prefers to interact with the members of


valued their own culture

• Cultures should be accorded special • Often known as outsiders


acknowledgement of their differences
within a dominant political culture Nature of Common Cultural Differences
(Four Basic Traits)
• Engagement with and respect toward
people from distinctly different cultures 1. Leadership – power of influence
(Gamble & Gamble, 2013)
In an organization or even a workplace,
4. Cultural Accommodation how is an individual entitled with power?

• Accommodation in the public sphere What are the factors or traits that s/he must
while maintaining the parent culture in the have to have power? Is it true for all
private sphere (Cultural Accommodation culture?
and Negotiation, 2017)
2. Work Productivity
• Maintaining their cultural identity even
a. Masculine culture
while they strive to establish relationships
with the members of the dominant culture. b. Feminine culture
Euphoria: Have you heard of a male- dominated
profession? a female dominated profession?
''honeymoon stage,‘’ is experienced when
there is a kind of excitement as a person What is your take regarding this?
encounters new people, new ways of living
and a different environment than the one 3. Group Allegiance – individual and group
they came from. orientation

a. Individualistic culture (I) - use personal


characteristics and achievements to define
Culture Shock: themselves and value individual welfare.
* When the newness of the situation wears b. Collectivist culture (We) - define
off and the individual begins to feel fearful, themselves as members of groups, which
homesick for the familiar, confused, can be clans or communities. In these
frustrated, maybe even angry as they try cultures, people consider common goals
and understand the dominant culture and and the group’s welfare most important
its values. (Adler, 1997.)
Considering the Filipino culture, where do Individuals who participate in intercultural
we belong? Are we individualists or interactions gets benefits from these
collectivists? Provide instances to support exchanges:
your claim.
▪ being able to gain access to the
Task Commitment experiences of other human beings,

▪ they improve their communication skills,


High context culture
▪ they develop empathy toward others and
✓ the information is already in the person,
while very ▪ openness to new ideas and
✓ little is in the coded, explicitly ▪ they increase their likelihood to challenge
transmitted part of the message personal beliefs and
✓ people are deeply involved with each ▪ embrace new perspectives.
other.
GUIDELINES ON DEVELOPING
✓ information is widely shared through INTERCULTURAL COMPETENCE
simple
1. Widen you field of experience by making
✓ messages with deep meaning (Hall, 1976 new contacts.
in Bai, 2016)
2. Learn about history and the experiences
✓ communication style is more implicit and and aspirations of people from different
indirect cultures.
Low context culture 3. Examine yourself for possible
stereotypes.
✓ information is vested in the explicit code
4. Look at the world from someone else’s
✓ highly individualized, and there is
way of looking at and thinking about
relatively little involvement with other
something, not just yours
✓ communication between people is more
5. Work on becoming more self-confident.
explicit, direct and non-personal
6. Appreciate cultural similarities and
Communicating within and differences
across culture
7. Acknowledge the essential equality and
Communication across cultures or value of all cultures.
intercultural communication takes place
when individuals influenced by different 8. Be sensitive and interpret cultural styles
cultural communities negotiate shared of communication.
meanings in interaction. Individuals who
participate in intercultural interactions gets BARRIERS TO EFFECTIVE
benefits from these exchanges. Besides, INTERNATIONAL COMMUNICATION
being able to gain access to the experiences
(McKeiver, 2013; Chase & Shamo, 2013)
of other human beings, they improve their
communication skills, they develop 1. Ethnocentrism- usually defined as a kind
empathy toward others and openness to of ethnic or cultural group egocentrism,
new ideas and they increase their likelihood which involves a belief in the superiority of
to challenge personal beliefs and embrace one’s own group, including its values and
new perspectives. practices, and often contempt, hatred, and
hostility towards those outside the group 5. It fosters better cooperation among
(Bizumic, 2015). different cultural groups.

2. Stereotypes- “pictures in our 6. It isolates us.


heads.”(Lippman,1992 in Zhang, 2009)
7. It can make us create second lives
- giving of certain attributes, labels, or
stigmas to groups or classes (Nisa, Kholil Technology has already been a part of
and Zulkarnain, 2017) our lives. Many would claim that we can
no longer live without technology.
3. Prejudice-refers to a primary negative Nevertheless, technology carries both
perception or irrational judgement perks and setbacks. If you are to divide
100%, how much percentage will you
-created by individuals on the basis of race, allot for its benefits? for its setbacks?
ethnicity, religion, cast or language
(Ivypanda, 2020). Kindly reason out.

4. Assumed Similarities

-Sometimes people assume that two


cultures are not different, but are similar in
their nature. For instance, if an Arab prefers
to drink coffee instead of tea then others
assume that coffee is a popular drink in
UAE. This is not always true as people from
different cultures have different
preferences. The preference of a person or a
group of people does not reflect the entire
culture (Ivypanda,2020).

5. Anxiety

- a state of human condition where a person


has a feeling of unease and nervousness. It
is even sometimes associated with the
feeling of an unrealistic fear

- feeling of not knowing what to expect from


their counterparts and lack of any
knowledge about the ways to interact with
them usually causes a great deal of anxiety
in individuals (Ivypanda,2020).

Impact of technology on
communication
1. Technology provides us with unlimited
information.

2. It creates opportunities for meeting new


people.

3. It helps us keep in touch with family and


friends anywhere in the world.

4. It brings new diversity to our culture and


our lives.

Common questions

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Globalization and technology have significant roles in changing cultural norms by increasing cultural contact and exposure to different perspectives. This leads to cultural adaptation where norms evolve due to influences from other cultures . Technology, in particular, facilitates intercultural communication, offering platforms for sharing beliefs, values, and cultural practices, thereby fostering understanding and reducing barriers like ethnocentrism and stereotypes . Consequently, cultures may become more dynamic and integrated, showcasing both the benefits of increased cultural diversity and challenges like cultural breaches and identity dilution .

Cultural integration preserves the original cultural identity while allowing for a healthy intermingling with the host culture, enabling individuals to retain their cultural traits . In contrast, cultural assimilation can lead to the loss of original cultural aspects as individuals fully adapt to the host culture's language and practices . Multiculturalism encourages the preservation of cultural diversity within a dominant culture, providing space for individuals to maintain their distinctions while respecting others . Thus, the impact on cultural identity varies based on the adaptation method, ranging from complete preservation to significant alteration .

Ethnocentrism and stereotypes hinder intercultural communication by creating biases and misconceptions. Ethnocentrism fosters a belief in the superiority of one's cultural practices, often leading to contempt or hostility towards other cultures . Stereotypes oversimplify and incorrectly characterize groups, obstructing the understanding of diverse perspectives . To overcome these barriers, individuals can engage in self-examination for biases, appreciate cultural differences, and interpret cultural communication styles sensitively . Educating oneself about other cultures and actively seeking diverse interactions are also essential steps to cultivating intercultural competence and empathy .

Enhancing intercultural competence involves a multifaceted approach: broadening one’s experiences by engaging with diverse cultures, studying historical and contemporary cultural contexts, and challenging stereotypes by developing empathy and openness to new perspectives . Individuals should work on self-awareness and confidence to appreciate cultural differences and similarities . Overcoming barriers like ethnocentrism requires acknowledging the value of all cultures and sensitively interpreting diverse communication styles . Continuous learning and adaptation are crucial to effectively navigating globalization while leveraging the benefits of intercultural exchanges, such as improved communication skills and increased empathy .

Culture often dictates that individuals act according to the norms and values of their cultural group rather than as independent agents. For example, in collectivist cultures like the Filipino culture, people are expected to prioritize group goals over individual ambitions . This means that decisions are made that benefit the group, often requiring individuals to suppress personal preferences to maintain harmony and acceptance within the group . Such cultural norms emphasize shared behavior and collective identity.

Cultural universals, like religious beliefs and communal values, can bridge cultural divides by providing common ground for different groups to connect and understand each other . These shared elements foster solidarity and empathy across cultural boundaries, enhancing cooperation and social cohesion in multicultural societies . For instance, communal values focused on family and community well-being can align diverse groups toward common goals, reducing cultural friction . By focusing on these universals, societies can build collective identities that respect and incorporate diverse cultural inputs, promoting peace and integration while preserving unique cultural identities .

High-context cultures rely on implicit communication where much of the information is understood rather than expressed explicitly, requiring contextual awareness and shared experiences . Conversely, low-context cultures use direct and clear communication where information is conveyed explicitly through words . In workplace interactions, high-context cultures might prioritize relationships and indirect communication, impacting managerial approaches and decision-making . In contrast, low-context cultures may focus on efficiency and clarity, emphasizing task orientation over relationship-building, potentially leading to misunderstandings if cultural contexts are not considered .

The evolution from 'culture shock' to 'acceptance' and then to 'adaptation' involves gradually becoming accustomed to the new cultural environment. Initially, individuals may experience culture shock, characterized by confusion and frustration when confronting unfamiliar cultural norms . Over time, as they adjust to and understand these differences, they enter the acceptance stage, where they acknowledge the nature of their new environment . Eventually, adaptation occurs as they integrate the dominant culture’s values with their own, achieving a balance without relinquishing their identity, thus completing the cycle of cultural adjustment .

Technology significantly shapes cultural identities and interactions by providing access to diverse cultures and facilitating global communication, thereby fostering intercultural understanding and cooperation . It offers platforms for cultural expression, allowing individuals to maintain and share their cultural identities while engaging with others . However, it can also lead to cultural homogenization and the potential loss of unique cultural traits due to overwhelming exposure to dominant cultural narratives . Moreover, technology can create isolated digital identities, enhancing disconnection from physical cultural communities . Thus, technology acts as a double-edged sword in cultural dynamics within globalization.

Individualism and collectivism significantly shape work productivity and organizational behavior. In individualistic cultures, personal achievements and autonomy are valued, leading to competitive work environments where personal success is paramount . This can result in innovative yet isolated work practices. Conversely, collectivist cultures emphasize teamwork and group harmony, promoting cooperation and shared responsibilities which enhance group cohesion but might deter individual innovation . These traits impact organizational strategies, where individualistic settings may prioritize personal goals, while collectivist ones focus on team-oriented outcomes, influencing leadership, motivation, and conflict resolution patterns .

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