What is the relationship between performance norms, cohesiveness, and group
productivity?
Answer: Cohesiveness affects group productivity. The relationship between cohesiveness and
productivity depends on the group’s performance-related norms. If norms for quality, output, and
cooperation with outsiders are high, a cohesive group will be more productive than a less
cohesive group. But if cohesiveness is high and performance norms are low, productivity will be
low. If cohesiveness is low and performance norms are high, productivity increases, but less than
in the high-cohesiveness/ high-norms situation. When cohesiveness and performance-related
norms are both low, productivity tends to fall into the low-to-moderate range.