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Market Analysis for McDonald's Philippines

McDonald's Corporation is a large fast food business located in Makati City, Philippines. It has over 205,000 customers ranging from students and employees aged 3-60 years old from both low and high income backgrounds. McDonald's competitors include Jollibee Food Corporation, another large fast food chain located in Pasig City with over 22,980 employees. Both companies aim to provide affordable, tasty food to customers from diverse demographic and socioeconomic backgrounds, ranging from students to professionals, in order to succeed in the competitive fast food market in the Philippines.

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Nathaniel Bocauto
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27 views4 pages

Market Analysis for McDonald's Philippines

McDonald's Corporation is a large fast food business located in Makati City, Philippines. It has over 205,000 customers ranging from students and employees aged 3-60 years old from both low and high income backgrounds. McDonald's competitors include Jollibee Food Corporation, another large fast food chain located in Pasig City with over 22,980 employees. Both companies aim to provide affordable, tasty food to customers from diverse demographic and socioeconomic backgrounds, ranging from students to professionals, in order to succeed in the competitive fast food market in the Philippines.

Uploaded by

Nathaniel Bocauto
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

UNIVERSITY OF

PERPETUAL HELP
SYSTEM DALTA
SENIOR HIGH SCHOOL DEPARTMENT
School Year 2020 – 2021, 1st Semester

ACTIVITY SHEET

Name: Bocauto, Nathaniel A. Teacher: Maita Mapalo


Grade & Section: 12 ABM 1 Subject: Entrepreneurship

Getting to Know the Market

Instructions 

1. Consider yourself as an entrepreneur or research specialist of a leading company.


2. Know your market by choosing one (1) local FMCG company in the Philippines.
3. On the TABLE below identify your chosen companies’ customers and competitors
according to demographic and psychographic profile.

A. CHOSEN LOCAL COMPANY:

COMPANY NAME: McDonald's Corporation


LOCATION (specific): 17/F Citibank Centre Building, Paseo De Roxas Avenue, Salcedo
Village, Makati City, Metro Manila, Philippines.

SIZE OF THE BUSINESS: 205,000

Internal Current Customers:

Demographics Psychographics

 Age: 3-60 years old Lifestyle: Resigned, Aspirer


Succeeded,
Gender: Both male and female Social Class: Lower middle class and
upper middle class
Race: Asians Personality: Friendly, kind, Visionary,
Determined
Location: 17/F Citibank Centre Values: McDonald Steel focuses on
Building, Paseo De Roxas
enhancing the success of its
Avenue, Salcedo Village,
Makati City, Metro Manila, business partners, associates
Philippines.
and customers while
embracing its values of
teamwork, respect,
accountability, integrity and
innovation.
Occupation: Students and employees Interests: Affordable, easy to serve

Alabang-Zapote Road, Pamplona 3, Las Piñas City, 1740 Philippines • Tel. No.: (02) 871-0639
[Link]
UNIVERSITY OF
PERPETUAL HELP
SYSTEM DALTA
Income Level: low middle class to high- Attitude: Loyalist, Culture oriented
income individuals
Ethnic Filipino Education Grade school, Highschool,
Background: Level: collage, professionals
 

Alabang-Zapote Road, Pamplona 3, Las Piñas City, 1740 Philippines • Tel. No.: (02) 871-0639
[Link]
UNIVERSITY OF
PERPETUAL HELP
SYSTEM DALTA
B. COMPETITOR CHECK:

COMPANY NAME (direct competitor): Jollibee Food Corporation


LOCATION (specific): Jollibee Plaza Bldg. F. Ortigas Jr. Road (formerly Emerald Avenue)
Pasig City, Philippines

SIZE OF THE BUSINESS: 22,980 Employees

Demographics Psychographics

 Age: 3-60 years old Lifestyle: Resigned, Succeeded

Gender: Both male and female Social Class: Lower middle class and
upper middle class
Race: Asian Personality: Friendly, Kind,
Visionary, Determined
Location: Jollibee Plaza Bldg. F. Ortigas Values: We provide utmost
Jr. Road (formerly Emerald satisfaction for our
Avenue) customers by delivering
Pasig City, Philippines on taste, value, and
experience.
We seek to understand
and anticipate the needs
of our internal and
external customers, and
we act on them.
We recognize our
responsibility to be
actively involved in the
betterment of our
community and our
environment.
Occupation: Students, unemployed, Interests: Affortable Budget
employees
Income Level: low middle class to high-income Attitude: Culture oriented
individuals
Ethnic Filipino Education Grade school,
Background: Level: Highschool, collage,
professionals
 

Alabang-Zapote Road, Pamplona 3, Las Piñas City, 1740 Philippines • Tel. No.: (02) 871-0639
[Link]
UNIVERSITY OF
PERPETUAL HELP
SYSTEM DALTA

Alabang-Zapote Road, Pamplona 3, Las Piñas City, 1740 Philippines • Tel. No.: (02) 871-0639
[Link]

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