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Product Development Strategies Explained

The document outlines the key aspects of product development management, emphasizing the importance of research and development in creating competitive products. It highlights the differences between basic research, technology development, and product development in terms of structure, timing, and predictability. Additionally, it references a textbook on product design and development that covers various stages and considerations in the product development process.

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6 views14 pages

Product Development Strategies Explained

The document outlines the key aspects of product development management, emphasizing the importance of research and development in creating competitive products. It highlights the differences between basic research, technology development, and product development in terms of structure, timing, and predictability. Additionally, it references a textbook on product design and development that covers various stages and considerations in the product development process.

Uploaded by

max hopus
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Introduction

Important Points of Product Development


Management

Leo Aldianto
Yulianto Suharto
Research and Development

R T D
Basic Technology Product
Research Development Development
• Discovery process • Loosely structured • Structured methods
• No set timing • Difficult to plan • Planned timing
• Unpredictable returns • Less predictable • Predictable outcome
• Long term • Medium term • Short term
Changing Dimensions of
Competition

Product
Manufacturing: Development:
Cost and Quality Features and
Function

Competitiveness today is more than ever based


on product development capability.
Creating Value through
Product Development:

It’s all about the product.


Apple: Simply Better Products
Black & Decker Snake Light
GoodGrips Angled
Measuring Cups
Target Prescription Pill Bottle
Bodum Pavina Glasses
iRobot Roomba
Textbook
Product Design and Development
Karl T. Ulrich and Steven D. Eppinger
7th edition, Irwin McGraw-Hill, 2020.
1. Introduction
2. Development Processes and Organizations
3. Opportunity Identification
4. Product Planning
5. Identifying Customer Needs
6. Product Specifications
7. Concept Generation
8. Concept Selection
9. Concept Testing
10. Product Architecture
11. Industrial Design
12. Design for Environment
13. Design for Manufacturing
14. Prototyping
15. Robust Design
16. Patents and Intellectual Property
17. Product Development Economics
18. Managing Projects

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