Classical mentalism[edit]
Psychologist Allan Paivio used the term classical mentalism to refer to the introspective psychologies of Edward Titchener and William James.[3]: 263 Despite Titchener being concerned
with structure and James with function, both agreed that consciousness was the subject matter of psychology, making psychology an inherently subjective field.[3]: 263
The rise of behaviorism[edit]
Concurrently thriving alongside mentalism since the inception of psychology was the functional perspective of behaviorism. However, it was not until 1913, when psychologist John B.
Watson published his article "Psychology as the Behaviorist Views It" that behaviorism began to have a dominant influence.[4][3]: 267 Watson's ideas sparked what some have called a paradigm
shift in American psychology,[5] emphasizing the objective and experimental study of human behavior, rather than subjective, introspective study of human consciousness. Behaviorists
considered that the study of consciousness was impossible to do, or unnecessary, and that the focus on it to that point had only been a hindrance to the field reaching its full potential.[4][3]: 267–268 For
a time, behaviorism would go on to be a dominant force driving psychological research, advanced by the work of scholars including Ivan Pavlov, Edward Thorndike, Watson, and especially B.F.
Skinner.[6]: 30