Modul 1
INTRODUCTION OF STRATEGIC MANAGEMENT
Profil Fasilitator
Orientasi Sarjana TELKOM ( OS-III / 1990 )
Kakancatel Singkawang ( 1995-1997 )
Manager Sales Kandatel Pontianak ( 1997 )
GM Kandatel Balikpapan ( 2003-2004 )
Manager Flexy DIVRE V ( 2004-2007 )
Deputy GM Jember ( 2007-2008 )
Deputy GM Surabaya Timur ( 2008-2010)
AVP International Business (2010-2011)
AVP Synergy (2011-2012)
AVP Marketing Network Direktorat WINS (2012-
2013)
Expert Telkom Corporate University ( 2013- M. BAGUS S
sekarang ) Principal Expert Service
Development & Management
AGENDA
The Importance of
Strategic Management
Strategic Management
Process
09:20-09.45
09:45-10:45
AGENDA
The Importance of Strategic Management
Strategic Management Process
09:20-09.45 09:45-10:45
The most reliable way
to predict the future is
to create it.
Good strategic management is essential for long-term
business success. It involves defining a business
strategy with clear objectives, creating clear plans as to
how these objectives will be achieved, aligning business
activities to support the objectives, and allocating the
resources needed to achieve the objectives.
([Link])
Need For Strategic Management
Strategic Management allows
firm to anticipate changing
conditions
Strategic Management provides
clear objective and direction for
employee
Business which perform strategic
management are more effective
Strategic management can
improve management decision
making
Defining Strategic Management
The art and science of formulating, implementing and evaluating cross-functional
decisions that enable an organization to achieve its objectives (Fred R. David, Author
of The Nature Of Strategic Management )
Strategic management is a continuous process of strategic analysis, strategy creation,
implementation and monitoring, used by organizations with the purpose to achieve
and maintain a competitive advantage. (Ovidijus Jurevicius, Strategic Management
Insight, Feb 2013)
Serangkaian Keputusan & Tindakan Manajerial untuk meningkatkan kinerja
Perusahaan dalam jangka Panjang (Popy Rufaidah, SE, MBA, Ph.D )
Strategic management is all about gaining and
maintaining competitive advantage
AGENDA
The Importance of Strategic Management
Strategic Management Process
09:20-09.45 09:45-10:45
Strategic Management Process
Telkom Corporate Strategy Process
STRATEGIC SITUATION ANALYSIS (SSA)
Situation
STRATEGIC
analysis refers to a SITUATION
collection of methods ANALYSIS
that managers use
to analyze an
EXTERNAL INTERNAL
organization's ANALYSIS ANALYSIS
internal and external
environment to
understand the MACRO ENV. MICRO ENV.
VALUE CHAIN
organization's ANALYSIS ANALYSIS
ANALYSIS
capabilities, BFA
customers, and TIROCA
FIVE’S FORCES
business PEST/PESTEL PORTER
SWOT 4C
environment.
EXTERNAL ANALYSIS
MACRO BUSINESS ENVIRONMENT MICRO BUSINESS ENVIRONMENT
(INDUSTRY)
+ Opportunity : Adalah faktor2 eksternal yang memberikan pengaruh positif kepada
kinerja industry/ perusahaan
- Threat : Adalah faktor2 eksternal yang memberikan pengaruh negative kepada
kinerja industry/ perusahaan
INTERNAL ANALYSIS TOOLS
VALUE CHAIN ANALYSIS BUSINESS FUNCTIONAL ANALYSIS
MARKETING FINANCE
HUMAN RESOURCES
OPERATION
MANAGEMENT
MANAGEMENT INFORMATION SYSTEM
+ Strength : Adalah faktor2 internal yang memberikan pengaruh positif kepada kinerja industry/ perusahaan
- Weakness : Adalah faktor2 internal yang memberikan pengaruh negative kepada kinerja industry/
perusahaan
Strategic Business Environment ( Example )
STRATEGY FORMULATION (SF)
Strategy formulation is Perusahaan dengan multibisnis,
memerlukan strategi dari level
the process of choosing korporasi sampai dengan fungsional,
the best corporate as agar memiliki daya saing yang
well as business course berkelanjutan ( sustainable
competitive advantage )
of action for an
organization so that it
achieves the goals and
Untuk menetapkan strategi yang
objectives set by it. paling fit dengan kondisi lingkungan
bisnis, maka digunakan tools antara
lain BCG Matrix, GE Matrix dan TOWS
Matrix
Hierarchy Of Strategy Levels
• Corporate Strategic
Scenario (CSS)
• Corporate Account
Management (CAM)
• Group Business Plan
(GBP)
• Subsidiaries
Strategic Scenarios
• TREG Business Plan
• Network Plan
• Marketing Plan
• Human Capital
Master Plan
STRATEGY IMPLEMENTATION (SI)
Strategi implementasi merupakan penjabaran aksi
dari strategi yang telah di tetapkan pada proses
The Strategy Strategy Formulation.
Implementation is Pada Strategy Implementation, disusun program
activity performed kerja utama dari setiap strategi inisiatif yang telah
ditetapkan yang meliputi :
according to a plan
in order to achieve Program
People
an overall goal Procedure
Budget
STRATEGY EVALUATION & CONTROL (SEC)
The Strategy
Evaluation & Control Strategi Evaluation & Control, adalah aktifitas yang
as the process of dilakukan untuk memastikan bahwa strategi dan
program inisiatif yang telah disusun dan ditetapkan,
determining the berjalan sesuai dengan jadwal dan kualitas yang
effectiveness of a telah ditentukan.
given strategy in Dalam proses SEC, digunakan Balance Score Card
untuk menjabarkan dan menghubungkan visi, misi,
achieving the obyektif, strategy dan program inisiatif perusahaan.
organizational
objectives and taking
corrective action
wherever required
Q&A
Session
LET’S EXERCISE
OPPORTUNITY
THREAT
STRENGTH
WEAKNESS
Thank You