Title of the Study:- “A Study of Current Distribution Practices in the
Automotive Lubricants Market in Bangalore”
Under the Guidance:- DR. CHANDAN A CHAVDI
2. QUESTIONNAIRE (FOR CUSTOMERS)
Respected Sir/Madam,
I am Digvijay Kumar a student of Bangalore University, Bangalore. As part
of our curriculum I have to under go a research project. I am doing a
research project entitled “A Study of Current Distribution Practices in the
Automotive Lubricants Market in Bangalore”. In this connection, I need some
information from you. Below is the questionnaire crafted for this purpose.
Kindly give your responses to the questions contained in following
questionnaire.
1) Name ________________________________
2) Address _________________________________
_________________________________
1) Which lubricant brands you use?
a) _________________
b) _________________
c) __________________
2) Which Products Under lubricants you use often?
a) Engine Oil _______ b) Automatic transmission fluid _______
c) Gearbox fluids ______ d) Brake fluids _______
e) Hydraulic fluids_______ f) others _______________
3) Rank the factors of lubricants, which help you to use the product?
a) Brand image _______ e) Price _______
b) Quality _______ f) Experience ________
c) Availability ________ g) Advertisement _______
d) Credit facility ________ h) others ___________
4) From where do you buy lubricants?
a) Retailer __________ b) Wholesaler __________
c) Automobile service stations ______ d) others ________
5) Any offers or Scheme provided by company are fully made available to
you?
a) Agree ______ b) Disagree ______
c) Don’t know ________
6) What about the flow of information about the products?
a) Unidirectional _________
b) Bidirectional ___________
7) Do you think companies follow different/multiple methods for selling of lubricants?
a) Yes _______ b) No ______
c) Don’t know ______
8) Have you come across any incentive/ gift by company which delighted you
most?
a) Yes _____ b) No ______
If yes,
What is that _______________
For what Reason ___________
9) Do the seller provide enough information about the product needed by you?
a) Yes _______ b) No _______
10) Who decide which brand of lubricant is to be used?
a) You _______ b) Mechanic _______
c) Service station _______ d) others __________
11) Do you get the brand of lubricant which you want easily?
a) Yes ______ b) No _______
12) Which type of support you need from the company?
a) Better quality ______ b) Discounts ______
c) Regular supply _________ d) Offers _______
e) Expert Help __________ e) others _______
13) Do you get the consistent quality for lubricant?
a) Yes ________ b) No________
14) Do you get the lubricant at reasonable price?
a) Yes ________ c) No ________
15) Do you think that the channel of distribution adopted by the company is effective?
a) Yes _______ b) no ________
If no give suggestions for improvement
________________________________________________________________
________________________________________________________________
________________________________________________________________
THANK YOU FOR SPARING YOUR VALUABLE TIME FOR GIVING
RESPONSES TO THE QUESTIONNAIR.
QUESTIONNAIRE (FOR SELLERS)
1) Name ________________________________
2) Address _________________________________
_________________________________
3) How many automotive lubricant brands are you dealing with?
a) 1 ________ b) 2 _________
c) 3 ________ d) More _______
4) Which automotive lubricant brands are you dealing with?
a) Public Sector brand _________
b) Private sector brand _________
5) Which Products Under lubricants are you dealing with?
a) Engine Oil _______ b) Automatic transmission fluid _______
c) Gearbox fluids ______ d) Brake fluids ________
e) Hydraulic fluids_______ f) others ________________
6) Which Product Under lubricants has highest sales?
a) Engine Oil _______ b) Automatic transmission fluid _______
c) Gearbox fluids ______ d) Brake fluids ________
e) Hydraulic fluids_______ f) others ________________
7) Since how many years you are dealing in Lubricant Products?
a) Less than 1 year ________ b) 1-5 years_______
c) 5-10 years __________ d) more than 10 years_______
8) Rank the factors of lubricants, which help to push the products?
a) Brand image _______ e) Margin _______
b) Quality _______ f) Delivery ________
c) Availability ________ g) Advertisement _______
d) Credit facility ________ h) others ___________
9) Which type of market support you need from the company?
a) More profit margin ________ d) Discount ________
b) Regular supply _________ e) Offers __________
c) Credit facility __________ f) others __________
10) From where do you get lubricants?
a) Distributors _________
b) Directly from company ________
c) Agent or Broker _________
11) How many times a person from the Distributor come to you for taking
orders?
a) Once a week _______ c) Once 10 days ______
b) Twice a week _______ d) Once in 15 days _______
12) Do you get ordered goods on time?
a) Yes _________
b) No __________
13) Which are the factors will help you to increase in sales?
a) Discounts _______ b) Margin _______
c) Regular supply ________ d) Advertisements _____
e) Others __________
14) Do you take up promotion activities?
a) Yes _______
b) No _______
15) Have you come across any incentive/ gift by company which delighted you
most?
a) Yes _____ b) No ______
If yes,
What is that _______________
For what Reason ___________
16) Any offers or Scheme provided by company are fully made available to
you?
a) Agree ______ b) Disagree ______
c) Don’t know ________
17) Which factor do people prefer for buying lubricants?
a) Price ______ b) Quality _______
c) Brand _______ c) Others __________
18) Do companies follow different/multiple channels for distribution of lubricants?
a) Yes _______ b) No ______
c) Don’t know ______
19) What about the flow of information about the products?
a) Unidirectional _________
b) Bidirectional ___________
20) Do you think that the channel of distribution adopted by the company is effective?
a) Yes _______ b) no ________
If no, give suggestions for improvement
________________________________________________________________
________________________________________________________________
THANK YOU FOR SPARING YOUR VALUABLE TIME FOR GIVING
RESPONSES TO THE QUESTIONNAIRE.
RESEARCH OBJECTIVES
The research investigation was carried with the expectation of accomplishing the
following objectives:
To study the current practices which are followed in distribution channel of
automotive lubricants in Bangalore.
To study the future advancements in the distribution pattern of lubricants for better
customer reach.
To study the effectiveness of distribution channel adopted by lubricant brands in
Bangalore.
To study the consumer awareness and buying behavior of lubricants.
To study the role of distribution channel members of automotive lubricants in
Bangalore.