University of Education

Lower Mall Campus, Lahore

Department of Economics and Business Administration

Internship Report
Knowza Learning Solutions SMC (Pvt) Ltd

A REPORT SUBMITTED TO THE DEPARTMENT OF ECONOMICS AND BUSINESS

ADMINISTRATION, UNIVERSITY OF EDUCATION, LOWER MALL CAMPUS,
LAHORE IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE
DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (HONS)

Submitted by:
Bsf1703159
Noman Maqsood
2017-2021
30 August, 2021

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 University of Education
Lower Mall Campus, Lahore
Department of Economics and Business Administration

LETTER OF UNDERTAKING

This internship report was submitted by Noman Maqsood S/o. Maqsood Ahmed

Roll No. Bsf1703159 for the partial fulfillment of the requirements for the degree of

BBA (HONS.)
Session (2017-2021)
With specialization in
BANKING AND FINANCE

And is hereby accepted by the evaluation committee.

Internship Supervisor ________________________

HOD / Coordinator ________________________

External Examiner ________________________

Principal ________________________

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 ACKNOWLEDGEMENT

The internship opportunity I had with Knowza Learning Solutions SMC (Pvt) Ltd was a great
chance for learning and professional development. Therefore, I consider myself as a very lucky
individual as I was provided with an opportunity to be a part of it. I am also grateful for having a
chance to meet so many wonderful people and professionals who led me through this
internship period.
Bearing in mind previous I am using this opportunity to express my deepest gratitude and
special thanks to the CFO of Knowza Learning Solutions SMC Pvt Ltd who in spite of being
extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct
path and allowing me to carry out my project at their esteemed organization and extending
during the training.
I choose this moment to acknowledge his contribution gratefully.
It is my radiant sentiment to place on record my best regards, deepest sense of gratitude to
[Link] Rasool Madni, (Supervisor), Mr. Gulraiz, (CFO), Mr. Omer, (Admin Officer), Ms. Rida ,
(HR Manager) and for their careful and precious guidance which were extremely valuable for
my study both theoretically and practically.
I perceive as this opportunity as a big milestone in my career development. I will strive to use
gained skills and knowledge in the best possible way, and I will continue to work on them
improvement, in order to attain desired career objectives.

Noman Maqsood
University of Education, Lower Mall Campus Lahore.

____________________

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 Table of Contents
Contents: Page #
Executive Summary 6
Brief introduction to the industry 9
Overview of the Organization 10
Brief History
Mission 12
Vision 12
Introduction to the Organization 12
Corporate Objective
Market Standing 12
Policy of the Organization 13
Competitors 14
Business Volume 15
Product Lines 15
Organizational Structure 17
Organizational Hierarchy Chart
Number of Employees 17
Main offices
Brief Introduction of Departments
Comments on Organizational Structure 18
Plan of your internship program
A brief introduction of the branch/ area office of the organization
Starting and ending dates of your internship
Name of Department and Duration
Training Program 27

Detailed description of the operations 29

Detailed description of the task(s) assigned

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Structure of Finance department 38

Department hierarchy 38

Number of employees in finance department 39

Mention any sub-department if exists under audit 39

Marketing Functions 40
4Ps of the Organization
Human Resource Management 41
HR Practices
Recruitment and Selection 41
Training and Development 42
Performance Management 44
Compensation Policy 45
Critical Analysis 46
Financial Analysis 46
Horizontal Analysis 49
Vertical Analysis 51
SWOT Analysis 53
Conclusion 55
Recommendation 56
References & Sources 57
Annexes

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 Executive Summary

Knowza Learning Solution is a educational service providing company that is established with
the sole purpose of aiding education providers with smart and effective solutions, by carefully
designing and crafting their course content, website and social media campaigns. With in-house
team of talented and experienced instructional designers, artists, creative professionals and
learning experts.
Statewide advisory team has developed a performance-based instructional design system,
effective for the academic industry.
From setting up Learning Management System (LMS), Virtual Learning Environment (VLE) and
Customer Relationship Management (CRM), both cloud based, and desktop based, to Search
Engine Optimization (SEO), KNOWZA do it all.
Academic team at Knowza comprises of highly skilled and professional curriculum designers and
researchers dedicated to educational advancement, who are expert in their respective subject
fields. They collaborate to build the best learning theories and practices via curriculum design
and educational consultancy.
Creative team knows exactly how to build and design the perfect website, digital artwork and
animation. It is a dream team with the most creative and talented minds working together to
make your website look professional and eye catching.

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 Brief introduction to the industry

A software company is a company whose primary products are various forms of software,
software technology, distribution, and software product development. They make up the software
industry.

Information technology in Pakistan is a growing industry that has the potential to expand more in
the future. Matters relating to the IT industry are overseen by the Ministry of Information
Technology of the Government of Pakistan. The IT industry is regarded as a successful sector of
Pakistan economically, even during financial crisis.

INTRODUCTION
The textile industry contributes approximately 46percent to the total output or 8.5 percent of the
country GDP. In Asia, Pakistan is the eighth largest exporter of textile products providing
employment to 38percent of the employer of the country.

OVERVIEW
Pakistan, which has about 60% of its 200 million population in the 15 to 29 age group, represents
an enormous human and knowledge capital. Pakistan has more than 2000 IT companies & call
centers and the number is growing every year. Pakistan has more than 300,000 English speaking
IT professionals with expertise in current and emerging IT products and technologies, 13
Software technology parks, more than 20,000 IT graduates and engineers are being produced
each year coupled with a rising startup culture.
IMPORTANCE OF IT INDUSTRY IN ECONOMIC SECTOR:
Information technology has assumed a central enabling role in the emerging dynamics of a
knowledge society and knowledge economy. It is a key lever of economic development.
Pakistan’s Information Technology (IT) sector is carving a differentiated position as the
preferred source for software development, BPO and freelancing. Pakistan was ranked at number
four for freelance development in the world and IT exports have increased 70% during the last
three year

IT SECTOR’S CONTRIBUTION TO THE ECONOMY OF PAKISTAN:

Digital growth in Pakistan is going through a rapid evolution. IT/ITeS Sector is one of the fastest
growing sectors of Pakistan contributing about 1% of GDP of Pakistan at about 3.5 billion USD.
It doubled in the past four years and experts expect it to grow a further 100% in the next two to
four years to $7 billion.
IT exports were recorded to be the highest in the history at $1.067 billion in the fiscal year 2017-
18 compared to $939 million registered in the previous fiscal. Pakistan’s software exports are
currently worth $700 million, according to the State Bank of Pakistan (SBP). However, the
country’s freelancers also earn another $1.2 billion in exports, an amount not recorded by the

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central bank as they are not registered. Moreover, another $600 million in exports are from those
companies that do not bring their revenues to Pakistan.
CONCLUSION
IT industry is becoming backbone of the Pakistan’s economy. The IT industry of Pakistan plays
an important role in earning foreign exchange, providing employment to the country. Pakistan’s
IT industry is going through one of the toughest periods in decades. Our IT sector needs to
capitalize on the new emerging opportunities by adhering to global best practices, adapting
rapidly changing technologies, better supply chain management while trying to reach global
value chains.

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 Overview of the Organization
Brief History
Knowza Learning Solution was incorporated in Pakistan on March 26, 2019 as a SMC private
limited Company under the Companies Ordinance, 1984. The Company is principally engaged in
providing Tech and learning solutions to all over the world.

Mission Statement
Knowza’s mission is to develop advance tools for curriculum design, offer inexpensive, user-
friendly business model that makes it easy for an educational organization to have an effective
learning and training system.

Vision statement
To transform the company into a dynamic, state of the art IT concern, creating high-value
services for international market.

The introduction of the company:

Knowza Learning Solution is a UK-based educational service providing company that is
established with the sole purpose of aiding education providers with smart and effective
solutions, by carefully designing and crafting their course content, website and social media
campaigns. We are an in-house team of talented and experienced instructional designers, artists,
creative professionals and learning experts.
Our statewide advisory team has developed a performance-based instructional design system,
effective for the academic industry.
From setting up Learning Management System (LMS), Virtual Learning Environment (VLE)
and Customer Relationship Management (CRM), both cloud based, and desktop based, to Search
Engine Optimization (SEO), we do it all.
Academic team at Knowza comprises of highly skilled and professional curriculum designers
and researchers dedicated to educational advancement, who are expert in their respective subject
fields. They collaborate to build the best learning theories and practices via curriculum design
and educational consultancy.
Our creative team knows exactly how to build and design the perfect website, digital artwork and
animation. It is a dream team with the most creative and talented minds working together to
make your website look professional and eye catching.

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Policy of the Company:
Develop advance tools for curriculum design, offer inexpensive, user-friendly business model
that makes it easy for an educational organization to have an effective learning and training
system.

Competitors:
1: NetSol:
Netsol Software Company is located in Lahore, Pakistan. It is considered as one of the most
popular IT Services provided in the worldwide and has maintained itself as the most reliable
name in the industry. Netsol Software Company offers different services and expertise in fields
of Software Quality Assurance, Software Project Management, Data Management, and Data
Analysis. The company further offered products like Information security systems, data security
frameworks as well as business and financial consultancy. The company has also launched its
biggest NSPIRE project, in 2015.
2: Ovex Technologies:

Ovex Technologies Software house is Pakistan’s biggest exporter of It Solutions as well as the
popular offshore BPO solutions provider. The company has more than 670 highly skilled and
trained employees. It offers worldwide arranged abilities with day in and day out help for all
customers and operational groups and diverse completely joined best in class surplus offices with
a qualified workforce helping clients in getting maintainable financially savvy business
development.

3: TRG TECH:
TRG TECH (The Resource Group) is Pakistan’s biggest BPO Services supplier with 4 locations
in Lahore and Karachi, which are Pakistan’s largest cities as well as financial centers. It is an IT
Company that gives the most ideal way out to your IT concerns identified with the motorization
of items, framework consolidation, plan advancement, and testing.

4: TechAbout:

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TechAbout is a software company located in Lahore, Pakistan. TechAbout offers a wide range of
IT products and provides quality solutions to its clients in the field of information technology.
The company works on many projects in the education and healthcare industries. The company
aims to achieve higher excellence by developing creative and innovative products. Tech About
Software House also provides Technical Products to support different fields of consultancy,
Prototyping, Coding, Designing, and Quality Assurance. The Company's prominent blog, Tech
Engage, shows the most recent data from the tech business and makes mindfulness about a
healthy field of specialized items as impartial audits.

5: Macrosoft:
Macrosoft is located in Lahore, Pakistan. Macrosoft is the best software company that provides
services of professional & experienced members, software designing and software development.
The Company provides complete technical support along with technical consultancy. Macrosoft
software house worked on several IT and Software Projects. The main aim of Macrosoft
Company is to provides effective and innovative IT and Software Solutions to the clients.

6: Systems Limited:
Systems Limited is an innovative Software house, working from Lahore and Karachi, Pakistan.
The Software House holds a lot of experience in computer solutions and provides innovative
services to various states and private organizations in Pakistan and also in different countries
including the US, Middle East, portions of Asia and countries in Europe. The company builds up
a key methodology towards the requests of the customers/clients by offering services in IT
consultancy, programming advancement, BPO and different types of redistributing services.

7: KalSoft:
KalSoft is an exceptional name in the IT Industry that has been synonymous with brilliance and
experience. Set up in 1999, it has progressed inside a constrained limit of time to get a significant
change in the market field through its particular scope of things and organizations. KalSoft has
the aptitude to give the best IT courses of action that empower associations to get
computerization and control of their work frames by the usage of their different arrangements

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and things.

8: Techlogix:
Techlogix is an IT Company specialties in consolidation solutions, business finesse, client
relationship, endeavor store game plan, and intranet-based digitization Solutions. Set up in 1996,
Techlogix utilizes more than 250 workforces, with workplaces in the US, China, and Pakistan.
Techlogix works cooperatively with customer’s stimulation complex to adjust activities that
conveying genuine incentives in brief periods of 12 to 16 months in fixed-cost, fixed-time
commitment.

9: Q-Soft Technologies:
Q-Soft Technologies is an excellent programming consultancy firm working both across the
nation and furthermore globally under the supervision of experienced specialists having a decent
knowledge of IT consultancy and programming improvement. Their primary goal is to the clients
who use their products and services. They are focused on helping their clients be effective and
thrive in a dynamic and consistently unveiling business condition.

10: Zepto Systems:

Zepto Systems is a group of industry specialists with long periods of involvement in the IT
business. They accept that each customer merits an equivalent measure of consideration,
regardless of their business size and industry. They also believe that each business, regardless of
their size and assets, must to have an equivalent chance of contending with their competitors.

Services Line:
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Knowza Learning Solutions SMC (Pvt) Ltd is a service provider of
 Curriculum Designers & Researchers
 Web designing & Expert Development
 LMS, VLE & CRM
 Artwork and Animation
 Digital Marketing
 Website Development

Knowza Learning Solutions SMC (Pvt) Ltd also provides on demand services of:
 Mobile app development
 Data science
 Business Intelligence
 Search Engine Optimization (SEO)

Organizational Hierarchy chart:

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 Director

HR Academics Sales & Creative

Accounts & Marketing Team
Finance

Head HR Team Lead Manager

Manager Sales
Manager

Junior HR Support Web

Accounts Tutors Developers
Officers Admission
Team
Graphic
Assessors Designers
Call Center

Animator
Digital
Marketing

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NUMBERS OF EMPLOYEES:
The total number of employees of the Company are 55.

Main offices:
The main office is in LAHORE.

Brief Introduction of all the departments

Functions of the departments:
Although some of these functions may be performed by a single channel member, most
functions are accomplished through both independent and joint efforts of channel members.
When managed effectively, the relationships among channel n members can also form supply
chains that benefit all members of the channel, including the ultimate consumer.
1) Human Resource:
Everyone knows about the importance of the HR department in administrative roles. They are
the glue that holds the employees together and keep the everyday functions running smoothly in
their office. This position of function is a key in every company or firm. Functions of the Human
Resource department of this company are as follow.
 General co-ordination of the various things of organization
 Hiring and training of new employees with their concern department.
 Employee satisfaction maintenance
 Arrange different activities for staff so they will stay motivated in office.
 Maintenance of offices performance
This department is responsible for advising management, from Managing Director to lowest line
supervisor on all area relating to the personnel management and office relations of the
organization. This department also performs various functions of employment, training, staffing,
hiring and development of the company. It represents management of organization in many of
the relationships that affect the organization as a whole. It is also responsible for representing the
various worker’s problems to the management.

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2) Accounts & Finance:
Accounts & Finance is being considered as a life blood of the modern business and plays a key
role in business organizations because without the finance, there is nothing to plan, organizes,
direct, activate and control of any organization. The finance department of this company is
directed, controlled and managed by owner himself and his subordinates. They maintained the all
procedure of finance and accounts. They perform all the works very well.

Activities of accounts & finance department:

 Financial planning and capital planning
 Procurements of the material
 Bookkeeping
 Develop plans for the cost of effectiveness
 Negotiating with his creditors and customers
 Effective utilization of the funds in the organization to gain more profits

3) Sales & Marketing:

Marketing is needed in almost all kinds of business, to achieve its desired objectives and future
goals which makes the industry more successful and profit gaining. A good businessman
marketer contributes a lot towards the success of any organization. Therefore, this department is
also as much as important like any other department. Marketing department of this company is
also operated by experts and subordinates which are honorable and very sincere.
Activities of the marketing department:
 Test marketing through the sample selection to loyal and satisfied customers
 Orders placement
 Social media campaign management.
 Maintain customer relationship
 Explore the new customers by complete understanding of their requirements
 Communication channels
4) Academics:
Knowza provides different educational solutions like designing a curriculum to many
international clients done by professionals in the academic team. With extensive knowledge and

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experience in writing and developing all aspects of a curriculum, dedicated academic and
research team can save client’s much time and effort.
Activities of the marketing department:
 Study material
 Interactive activities/courses
 Academic writing
 Continuing Professional Development (CPD)
 Entire Curriculum
Knowza academic team design the perfect course contents for customer satisfaction.

6) Creative Department:
Creative department of Knowza consists of Web Developers, Graphic Designers, animation
experts etc. their competitive artwork will promote our client’s business. Create an effectual and
consistent identity for the brand through all media forms. Expert graphic designers and creative
team are one step ahead of always understanding the pulse of the market and delivering what is
commercially viable. Their focus is to deliver excellence, original ideas and concepts.

Comments on the organizational structure

The Knowza Learning Solutions SMC (Pvt) Ltd contains highly experienced individuals of the
industry and Structure of the organization is very well to manage, direct and control the all
activates of the company. All staff members are good in all departments they performing their
duties very well to describe the structure of the organization. Organization have downward
system. All the commands and instructions are given from top to the bottom. They have great
structure as compare to their any competitors.

The owner of the company gives the instruction to the subordinates and employees to do work.
Then the mangers of the different departments give more instruction to the under departments
and then employees. All the works and activities are performed as per owner’s description.

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Plan of your internship program:
 A brief introduction of the branch/ area office of the organization:
Name of Company:
Knowza Learning Solutions SMC (Pvt) Ltd
Company Registration Number:
0039902
Company Tax No:
1132952-1
Company STRN:
03-94-9999-975-19
Type:
SMC Private limited
Industry:
Service
Products:
i. Curriculum Designers & Researchers
ii. Web designing & Expert Development
iii. LMS, VLE & CRM
iv. Artwork and Animation
v. Digital Marketing
Starting and ending dates of your internship:

I joined Knowza Learning Solutions SMC (Pvt) Ltd on 17th of October 2017 as an Account
Intern and still continue. This job helped me a lot to learn many things. Like how to work in one
team and try to perform best. How to support your team members? How to handle the pressure?
This job also increased my accounting expertise.

Names of the departments in which i got training and the duration of training:

Department:
Accounts and Finance.

Training duration:
Six (6) weeks.

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Training Program
Detailed description of the operations/activities performed by the department

The department of the company in which I’ve worked for six weeks is Accounting and Finance.
The activities expected from a finance department cover a wide range from basic book keeping
to providing information to assisting managers in making strategic decisions. What to expect
from your finance department will depend largely on factors such as how much involvement the
owner/manager has to the organization.
The traditional roles and responsibilities of a finance department are important for the smooth
operation of the business. However, most of the functions do not have a considerable strategic
importance. The most common function of the finance department comprises the documentation
and the controlling of incoming and outgoing cash flows as well as the actual handling of the
cash flows.
Knowza’s finance department is managed by Mr. Gulraiz. He got his ACCA degree in 2014. He
has over the seven years of an experience in the field of financial accounts and administration.
At finance dept. Accounts Payable (money out), Accounts Receivable and Revenue Tracking
(money in), Audit, Payroll, Reporting and Financial Statements, Financial Controls all the
function are performed well.

Detailed description of the tasks assigned:

First week:
The day I’ve started the internship. I’ve got to know about the services & process of the
company. As an interns I needed to know how an office runs if I will be going to survive within
this field. I file away documents and client files for other accountants within team.

Initially I started with data entry, as it helps me to understand common accounting and
bookkeeping software programs like Intuit QuickBooks and Excel.

In addition, accounts manager give me a good idea to the basics of general accounting principles
early in the internship. This helps to reinforce standard practices when it comes to business
administration and accounting. It also helps me to learn about the importance of legal and ethical
procedures in a professional environment.

Second week:
After I got basics in the very first week of my internship my manager gave me some client’s
accounts for audit which involves going over clients’ financial documents to ensure that the
amounts are accurate. As per my level of experience, they asked me to perform audits on my
own and then report the findings or aid from a staff accountant in performing the audits.

This task helps me to improve my teamwork and communication skills. Auditing work also
enhance my expertise for detail as they carefully examine records to spot errors.

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Third week:
After I got some basic knowledge of organization and the accounting field, my manager asked
me to conduct a variety of financial reporting tasks using available client data, such as payroll,
general ledgers, journal entries, month-end close process reports, accounts payable records,
accounts receivable data, and pricing lists. Preparing financial reports helps me to learn how to
work with data from various sources to create a picture of a client’s overall financial health.

After I completed making financial statements my manager assign one accounts officer to audit
my accounts with existing financial statements they produced.

Fourth week:
In the fourth week of my internship, I was assigned to the petty cash responsible person to get
better understanding of office cash processing. I closely monitor the process of receive and
issues of receipts and deposits all checques collected from external and internal clients. Prepares
vouchers related to various revenues and expenses.

Fifth week & Sixth Week:

The last and final weeks of my internship I was actively involves in managing Uk client accounts
in QuickBooks Online.
i. Shadowing members of the Accounting department as they perform their duties.
ii. Assisting with research, filing, data entry, and recording and maintaining accurate and
complete financial records.
iii. Working with bookkeeping software QuickBooks Online.
iv. General entries for their business.
v. Leader Accounts.
vi. Bank Payment confirmation.
vii. PayPal & Stripe accounts maintenance.
viii. Uk VAT calculations.
ix. Invoicing their customer.
x. Assets management.
xi. Accounts receivable aging summary.
xii. Financial statements formation.

xiii. Reconciliations.

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 Structure of Accounts & Finance Department
Most companies have more diverse Accounts & Finance department but Knowza Learning
Solutions SMC (Pvt) Ltd being a small company contains limited but professional and members
with them. It comprises of Chief Financial Officer (CFO), Accounts Manager, and Accountants
Officers. The structure is as follows:

 The CFO is at the top of the department and reports directly to the
director of the business.
 The Accounts Manager reports to the CFO and responsibilities to
reconcile the statements from Accounts Officers.
 Accountants Officers have responsibilities to manage Payrolls,
Accounts receivable, Accounts payable, Invoicing etc.

Department Hierarchy:

CFO
Mr. Gulraiz (ACCA Qualified)

MANAGER ACCOUNTS
Miss Tanzila (CIMA)

Accounts Officers

Number of employees working under Accounting & Finance:

Knowza Learning Solutions SMC (Pvt) Ltd being a small company does not have more diverse Accounts
& Finance department. It contains 6 employees which includes.

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 1. Mr Gulraiz (CFO) ACCA qualified from 2014, having 7 years of market experience in the field.
2. Miss Tanzila (Accounts Manager) CIMA qualified.
3. 4 Accounts Officers includes graduates and master degree holders in Accounting & Finance.

Marketing Functions
The Marketing Department plays a vital role in promoting the business and mission of an
organization. It serves as the face of your company, coordinating and producing all materials
representing the business. It is the Marketing Department's job to reach out to prospects,
customers, investors and/or the community, and create an overarching image that represents your
company in a positive light—that is, your brand.
This chapter concerns the four P ‘s of marketing. The marketing mix framework of the four
P ‘s is used as a device and tool for data gathering in every case study. The four Ps are also
later used to analyze the cases, this is where the four P ‘s develops into the four A ‘s of the
BOP. The four P ‘s will now be explained in depth, so that the data gathering and development
Of the cases is easier.
Knowza Learning Solutions SMC (Pvt) Ltd has a very good marketing department head by Mr.
Umer Iqbal.
Marketing Dept. take orders by reaching customers by satisfying them on their demands and
satisfying customers on their products.
Their marketing team always achieve more than their assigned target.
They research the market find market gaps and new trends and give reports so they can work on
them.

 Product / Services offered:

Knowza Learning Solutions SMC (Pvt) Ltd is a service provider of

 Curriculum Designers & Researchers

 Web designing & Expert Development
 LMS, VLE & CRM
 Artwork and Animation
 Digital Marketing
 Website Development

Knowza Learning Solutions SMC (Pvt) Ltd also provides on demand services of:

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 Mobile app development
 Data science
 Business Intelligence
 Search Engine Optimization (SEO)

 Pricing strategies:
Maintaining price stability in the market is another function marketing department performs with
market competitor analysis. Knowza Learning Solutions SMC (Pvt) as new in the market always
prefer to set most competitive prices in the market. Currently they are offering up to 50%
discount on their services so that they can compete with their competitors in the market.

 Distribution channel:
 The Company achieved this milestone with the diligent marketing strategy in both local as
well as international markets.  Most middlemen take the title to the goods, services, and trade in
their own name. This helps in diffusing the risks between the manufacturer and middlemen. This
also enables middlemen to be in possession of the services, which in turn enables them to meet
customer demand at the very moment it arises.

 Promotions:
Promoting the services in his territory is another function that marketing department
perform. Many of them design their own sales incentive programs, aimed at building customers
traffic at Google, Facebook and YouTube. Digital marketing refers to marketing on the internet
through digital channels. It’s another term for internet marketing. Not only is it less expensive
than traditional marketing, but it’s a lot easier to reach a large number of new and existing
customers with less money. Smart Insights reports that 45 percent of the organizations don’t
have a clearly defined digital marketing strategy in place. Whether you’re thinking about
transitioning from traditional marketing to digital marketing, or you’re among the 49 percent
who are ready to add digital marketing to your promotional mix, this article has got you covered.
There are many digital marketing strategies, including:

 Search engine optimization (SEO)

 Display advertising
 Social media marketing and advertising
 Content marketing
 Mobile marketing

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  Search engine marketing
 Email marketing

Human Resource Management

The human resources department handles many necessary functions of Knowza Learning
Solutions SMC (Pvt) business. It is instrumental in providing labor law compliance, record
keeping, hiring and training, compensation, relational assistance and helps with handling specific
performance issues. These functions are critical because without those functions being
completed, your company would not be able to meet the essential needs of management and
staff. Knowza Learning Solutions SMC (Pvt) Ltd HR dept. is managed by Miss Rida, she is a
very experienced person and is performing her best on his duties. Knowza’s HR dept. is very
strong it hires people on merit and trains them on their duties very well so that they can perform
their best on their posts. They also work on the welfare and goodwill of their staff.

Training & Development Training Need Assessment Identify performance requirements

Fulfilling the organizational goals and objectives Employees Behavior Employee Development
Up grading the employee’s skills Enables the employees to excel and grow in highly congenial
employment condition and culture.

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SWOT analysis of the company
Strengths:
1. Cost Advantages:
Lower costs lead to raised revenue for Knowza Learning Solutions SMC (Pvt) Ltd. Because of
their previous experience, they learn how to undercut competitors on price. They give more good
quality products than their competitors in less price.

2. Unique products:
Knowza Learning Solutions SMC (Pvt) Ltd gives one of the best top quality of curriculum
designing in the market. They provide professional solutions which is extremely liked by their
customers. Which includes Curriculum Designers & Researchers, Web designing & Expert
Development, LMS, VLE & CRM, Artwork and Animation and Digital Marketing.

3. Financial Leverage:
Financial leverage allows Knowza Learning Solutions SMC (Pvt) Ltd to use their balance sheet
and other statements to increase their business and increase their revenue by the end of the year
to achieve their vision and long term goals.

[Link]:
Knowza Learning Solutions SMC (Pvt) Ltd has the capacity to handle 8-10 projects per day and
about 70% of the services includes Curriculum designing. They have the capability to run high-
density projects and satins with a single as well as multiple pick insertions. The office is
equipped with professional assessors, support tutors, graphic designers, web developers etc.

Weaknesses:
1. Online presence
The online market is essential for displaying information and selling services. A weak online
existence can direct results the lost opportunities for Knowza Learning Solutions SMC (Pvt) Ltd.

2. Check and balance

Knowza Learning Solutions SMC (Pvt) Ltd has weak check and balance on their employees.

Opportunities:

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1. New technology
As now Knowza Learning Solutions SMC (Pvt) Ltd is using Standard-of-art-technology and in
future, they thrive to be first in the race of technology.

2. Emerging markets
Knowza Learning Solutions SMC (Pvt) Ltd knows how to change and make strategies with time.
Their way of doing business is unique. And they are always ready to discover new markets.

3. New markets
Knowza Learning Solutions SMC (Pvt) Ltd always thrive to discover new markets because they
know how to satisfy the people.

Threats:
1. Bad Economy
As we know Pakistan is not a stable country so economic crisis can be the biggest threat for the
downfall of the company.

2. Political Risk
One of the main threats in almost all developing countries is the Political risk which affects all
companies.

3. Government Regulations.
Government regulation is one of the big threat for company, like of government increases taxes
on IT services or other things then it's difficult to compete in international market than the
survival of the company will be difficult

4. Substitute Services:
Substitute services are also one of the big threats for the company because competitors can copy
their technology or services so they can find difficulty in competing for local as well as
international markets.

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Conclusion:
Zephyr is one of the large scale textile industries in Pakistan. Zephyr has state of the art
production and products. They produce export quality fabric and towels and they have a big
name in local Pakistani market in quality products. They produce cloth and towel with best
quality yarn made of cotton, polyester, dyed yarn. Overall the company has very well maintained
business processes which help me a lot in learning. Zephyr has founded highly organized
computerized system which can only just be beneficial in the long run if they abide by it
sincerely and improve it continuously. We have analyzed Performance Management System,
Strategy Map, performance in conditions of Balance Scorecard actual versus target goals by
means of statistics and graphically too. Zephyr has performed very effectively in Financial,
Learning & development perspectives of Balance scorecard while they may have performed well
in Customer point of view. Zephyr has a very well maintained supply chain and hierarchy of the
organization and because of it they are growing day by day.

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Recommendations for a suitable course of action:
1. Yarn purchase:
Low yield or production (raw material) - land reforms, water management, agricultural
development They should request the government to take steps to help farmers to produce
quality material so that it can be used in producing export quality products.

2. Energy crisis:
As we know, there are energy issues in Pakistan so if we have to survive in this industry so we
have to take steps for the cost effective alternatives. Like for electricity, we can use solar energy
which needs one-time investment than the cost of producing electricity on it is very low than
producing on diesel generators. Which also pollutes the environment.

3. Political Instability :
Political instability -hampers industrial growth, re-appointments, industry, and economy are
overshadowed by political dilemmas. in Pakistan as we know the political situation. There is
political instability which affects the business very much because of no strong policies and
change in the policies very rapidly. So we should elect the right person who can stabilize the
political situation.

4. Circular Debt:
The company faces issues due to high tax rates by the government which affects every business
very badly. Governments raise the interest rates to control the inflation. But consumers pay more
to borrow money, dampening spending. Business feels difficult to raise the capital. The increase
in interest rate can decrease the profit level. Zephyr is also affected by this .Interest rates impact
on the rate of expansion of a business. The government should take steps on decreasing taxes so
that companies can work more easily. Which will help in making economy stable?

5. Transportation:
In local orders delivery, there is very much problem In delivering orders on time due to rush on
roads and road blocks strikes and lack of maintenance for transport. This result in delivering
orders late to the customers which give the bad effect of the company. So the company should
give delivery time with extra two days after production so that the commitment of delivering on
time can be fulfilled.

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Reference List
[Link]
[Link]
[Link]

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