COURSE DESCRIPTIONS
MS in Marketing Analytics Core Courses
MKT Marketing Management
500 Prerequisites: None
The course introduces marketing management theories and concepts involving in Credit
3
the analysis of marketing environment, planning and implementation of marketing Hours:
programs (product, price, place and promotion) and marketing strategies to attract, Course
satisfy, and retain customers. The course enables students to develop marketing Classroom
Delivery:
strategies and framework with moral, socially responsible and ethical
consideration. Group: Core
This course is a prerequisite for: Marketing Analytics
MKT Marketing Research
617 Prerequisites: None
This unit provides a rigorous experience in market research methods and Credit
3
frameworks to guide when which technique is most useful. The course is Hours:
aimed at individuals whose decision-making is enhanced through marketing Course
research, which transforms “data” into “information.” The unit will introduce Classroom
Delivery:
types of research, techniques of data collection, evaluation of alternative
sources of information, methods for analyzing data and presenting the results. Group: Core
This course is a prerequisite for: Marketing Analytics
MKT Marketing Analytics
610 Prerequisites: Marketing Management, Marketing Research
The primary objective of this course is to provide students with foundational Credit
3
knowledge and a basic skill set required for a market analyst. This course Hours:
objective is aligned mainly with “Creative Management Foundation”, one of Course
the Solbridge’s five mission-based goals. It is also supplemented by a variety Classroom
Delivery:
of real-world examples used in class lectures.
Group: Core
This course is a prerequisite for: Marketing Practicum
MKT Computer Programming with Python
618 Prerequisites: None
This course deals with applications of Python programming language to Credit
business problems. Topics include how to get started with Python, numbers and Hours: 3
strings, loops, functions, lists, data files, summarizing and visualizing data, and
big data applications. Course
Classroom
Delivery:
SolBridge 2019
MS in Marketing Analytics curriculum 10/31
Group: Core
This course is a prerequisite for: None
MKT Computer Programming with R
621 Prerequisites: None
This course introduces the basics of computer programming R language. Topics Credit
include programming with R using data types, algorithms, object-oriented 3
Hours:
analysis and design. The course also takes up various programming techniques
such as design, implementation, testing, trouble shooting and documentation Course
Classroom
Delivery:
Group: Core
This course is a prerequisite for: Regression Analysis with R for Business
MKT Regression Analysis with R for Business
622 Prerequisites: Computer Programming with R, Principles of Economics,
Statistics
This As most research in social sciences is aimed at quantifying Credit
3
relationships among variables that either measure the outcome of some Hours:
process or are likely to affect the process, where the process in question Course
could be any economic, business, or management process of interest to the Classroom
Delivery:
social scientist. The quantification of the process may be as simple as
determining the degree of association or as complicated as estimating the Group: Core
parameters of a detailed nonlinear system.
Regardless of the complexity of the model, the most powerful and
widely used statistical method for estimating the parameters of interest is
the method of least squares. Researchers choose the most appropriate
model for the project at hand, the parameters of the model are then
estimated such that model predictions and the observed data are in as good
agreement as possible as measured by the least squares criterion,
minimization of the sum of squared differences between the predicted and
the observed points.
In Applied Regression Analysis with R, we will learn what is and how
to use regression by analyzing a variety of real world problem. Heavy
emphasis will be placed on analysis of actual datasets. Topics covered
include: review of probability and statistics; simple linear regression
(SLR); multiple linear regression (MLR); inference; dummy variables;
asymptotics; further issues on MLR; heteroskedasticity; specification and
data problems; limited dependent variables; time series; instrumental
variables (IV) and two-stage least squares (2SLS) (optional); simultaneous
equations (optional); panel data (optional).
This course is a prerequisite for: None
SolBridge 2019
MS in Marketing Analytics curriculum 10/31
MKT Marketing Practicum
624 Prerequisites: Marketing Analytics, Ethics
This course is intended to engage students in a real-world marketing Credit
3
consulting project. This course serves as a bridge between classroom Hours:
material and practical application. Students apply their previously learned Course
material from the curriculum to craft a comprehensive, data-informed Classroom
Delivery:
marketing strategy.
Group: Core
This course is a prerequisite for: None
SolBridge 2019
MS in Marketing Analytics curriculum 10/31