Scribd
Upload
93 views20 pages

D-Mart Store Analysis and Metrics

The document contains various statistics related to D-Mart stores, including store preferences, advertising effectiveness, customer priorities, and demographic information. Pie charts show that over 40% of customers visit D-Mart stores within 5-10km and prefer locations within a 5km radius. Additional charts and tables provide breakdowns of factors influencing shopping choices across different age and gender demographics.

Uploaded by

kapil vaishnav
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
93 views20 pages

D-Mart Store Analysis and Metrics

The document contains various statistics related to D-Mart stores, including store preferences, advertising effectiveness, customer priorities, and demographic information. Pie charts show that over 40% of customers visit D-Mart stores within 5-10km and prefer locations within a 5km radius. Additional charts and tables provide breakdowns of factors influencing shopping choices across different age and gender demographics.

Uploaded by

kapil vaishnav
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Store %

D-mart 43.33
Big-
31.67
Bazaar
Both 25.5
None 0
Total 100

D-Mart
1 2 3 4 5 6
% % % % % %
Adverti se
Advertis
16.13 22.58 20.16 13.71 12.1 15.32
ement
Referenc
14.51 19.35 15.32 18.55 20.16 12.1
e
Experie
25 17.74 22.58 8.06 11.29 15.32
nce
Experien
Quality 23.39 12.1 7.26 17.74 16.13 23.39

Quantity 10.48 13.71 20.97 21.77 17.74 15.32


1 2 3 4
Service 10.48 14.52 13.71 20.16 22.58 18.55

1 2 3 4

Quanti

1 2 3 4
Adverti sement Reference

Experience Quality

1 2 3 4 5 6 1 2 3 4 5 6

1 2 3 4 5 6 1 2 3 4 5 6

Quanti ty Service

1 2 3 4 5 6 1 2 3 4 5 6
Distance No. %
00-05 39 32.5
5-Oct 50 41.68
Oct-15 17 14.16
More
14 11.66
thane 15
%
Total 120 100

00-05 5-Oct 1-Oct More thane 15

Parking facility

Paking
No. %
facility
Yes 79 65.83
No 41 34.17
Total 120 100

Chart Title

Yes No
Location
No. %
of store
Yes 83 69.17
No 37 30.83
Total 120 100
Yes No

D-Mart
1 2 3 4 5
Factor
No. % No. % No. % No. % No.
Offer 15 32.61 12 26.09 14 30.43 7 21.73 4
Service 9 19.57 10 21.74 5 10.87 13 32.6 15
Quality 11 23.91 13 28.26 9 19.57 16 39.14 7
Availabil
5 10.87 8 17.39 3 6.52 3 6.53 11
ity
Chart Title
quantity 6 13.04 3 6.52 15 32.6 7 15.22 9
45
Total 46 100 46 100 46 100 46 100 46
40
35 32.61 32.6 3
30.43
30 28.26
Offer 32.61 26.09 30.43 21.73 8.69
23.91
26.09
25 21.74 21.73
Service 19.57 21.74 10.87 32.6 32.61
19.57 19.57
20 17.39
Quality 23.91 28.26 19.57 39.14 15.22 13.04
15
10.87 10.87
Availabil 10 6.52 6.52
ityof 10.87 17.39 6.52 6.53
5
23.91
Products
0
quantity 13.04 6.52 32.6 15.22 19.551 2 3

Offer Service Quality Availabilityof Products


%

Source %
T.V. 23.913
Hoarding 17.3913
Bus
21.7391
Painting
News
36.9565
Paper
Total 100

T.V. Hoarding Bus Painting News Paper

D-Mart
Offe r 1 2 3
No No No
% % %
. . .
Buy
1,Get 1 14 30.43 9 19.56 23 50
free
Gift
Voucher
20 43.47 13 28.26 13 28.26 Chart Title
60
Future
12 26.08 24 52.17 10 21.73
Card 50

40

30
Chart Title
60

50
Total 46 100 46 100 46 100
40

30
Buy 1
20
get 1 free 30.43 19.56 50
Gift 10
Voucher 43.47 28.26 28.26
0
Future 1 2 3
card 26.08 52.17 21.73 Buy 1 get 1 free Gift Voucher Future card

No. %
Yes 69 57.5
No 51 42.5
Total 120 100

Yes No

No. %.
Yes 88 73.33
No 32 26.67
Total 120 100

Yes No

No. %
Yes No
Yes 64 53.33
No 56 46.67
Total 120 100
No. %
Yes 39 32.5
No 81 67.5
Total 120 100
Yes No

No. %
Yes 74 61.67
No 46 38.33
Total 120 100

Yes No

Female Male

Male Female
Age
No. % No. %
18-20 24 35.82 21 39.62
21-26 17 25.37 13 24.53
26-30 15 22.39 9 16.98
Above 30 11 16.42 10 18.86

18-20 21-26 26-30 Above 30


18-20 21-26 26-30 Above 30
Total 67 100 53 100
18-20 21-26 26-30 Above 30
18-20 21-26 26-30 Above 30

Occupatio Male Female


n No. % No. %
Student 27 40.29 18 33.96
50
Employed 18 26.86 23 43.39
45
40
Self
22 32.84 12 22.64
35
Employee
30
Total 67 100 53 100
25
Occupatio
n 20
Male Female
Student 40.29 33.96 15
10
Employed 26.86 43.39
5
0
Self Student Employed Self Employee
Employee 32.84 22.64
Male Female

Male Female
Member
No. % No. %
0-2 9 13.43 6 11.32
2-Apr 33 49.25 19 35.85
4-Jun 10 14.92 18 60
33.96
More
15 22.39 10 18.87
50
thane 6
Total 67 100 53 100
40 %
0-2 13.43 11.32 2.5
30
`02-04 49.25 35.85 13.33
`04-06 14.92 33.96 20
More
22.39 18.87
thane 6 10
44.17
0
0-2 `02-04 `04-06 More thane
40
Column B Column C

Daily Weekly Monthly Yearly


40

Time % Daily Weekly Monthly Yearly


Daily 13.33
Weekly 40
Monthly 44.17
Yearly 2.5
Total 100

20.83 18.33

Amount %
Below 18.33
1000
22.5
1000-
22.5
2000
2000- 38.33
38.33
5000
More 14.17
thane 20.83 Below 1000 1000-2000 2000-5000 More thane 5000
5000
34.17
Total 100

27.5

%
Food 34.17
House
24.16
hold 24.16
Kids 27.5
Jewel Food House hold Kids Jewel mart
14.17
mart
Total 100

45

55
Gender %
MALE 55
FEMALE 45

MALE FEMALE
More thane 15

Chart Title
5
%
8.69
32.61
15.22

23.91
Chart Title
19.55
100 39.14

32.6 32.6 32.61


30.43

23.91
21.73
19.57 19.55
15.22 15.22
10.87
8.69
6.52 6.53

3 4 5

uality Availabilityof Products quantity


ting News Paper

e
e

r Future card

o
Male

-26 26-30 Above 30


Above 30
-26 26-30 Above 30
Above 30

Self Employee

`04-06 More thane 6


40
mn C

ly Yearly
40

ly Yearly

18.33

22.5

00 More thane 5000

34.17

Jewel mart

55

E
No. %
Yes 71 59.17
No 49 40.83
Total 120 100

Chart Title

Yes No Total
Chart Title

Yes No Total

You might also like