The 4 types of Digital Marketing

SEO-

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search
engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine
optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page
optimization will be designed to make prominent for search engine algorithms.

SMO-

Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social
networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula
for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly
being integrated into search results.

SEM-

SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within
search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search
engines.

SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and
other search engine services that will increase search traffic to your site.

SMM-

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing
tool. The goal of SMM is to produce content that users will share with their social network to help a company increase
brand exposure and broaden customer reach.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem
more personable. The interactive parts of social media give customers the opportunity to ask questions or voice
complaints and feel they are being heard. This aspect of SMM is called social customer relationship management

SEO - Search Engine Optimization

What is Search Engine?
Search engines are programs that search documents for specified keywords and returns a list of the documents
where the keywords were found. A search engine is really a general class of programs, however, the term is
often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for
documents on the World Wide Web.

List of Major Search Engines-

Google-

Google Search, commonly referred to as Google Web Search or just Google, is a web search engine owned by Google
Inc. It is the most-used search engine on the World Wide Web, handling more than three billion searches each day.[5][6]
As of February 2015 it is the most used search engine in the US with 64.5% market share
Bing-

Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine from Microsoft.

Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego,
California, for release on June 1, 2009. Notable changes include the listing of search suggestions while queries are
entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which
Microsoft purchased in 2008.

Yandex -

Yandex is a Russian Internet company which operates the largest search engine in Russia with about 60% market share
in that country. It also develops a number of Internet-based services and products. Yandex ranked as the 4th largest
search engine worldwide with more than 150 million searches per day as of April 2012, and more than 50.5 million
visitors daily as of February 2013.

Baidu -

Baidu is a chinese Search Engine, it offers many services, including a Chinese language-search engine for websites, audio
files and images. Baidu offers 57 search and community services including an online encyclopedia and a searchable,
keyword-based discussion [Link] was established in 2000.. In March 2015, Baidu ranked 4th overall in the Alexa
Internet rankings.

Altavista - AltaVista was an early web search engine established in 1995. It was once one of the most popular search
engines, but it lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand but based all
AltaVista searches on its own search engine. On July 8, 2013, the service was shut down by Yahoo! and since then, the
domain has redirected to Yahoo!'s own search site.

SMO - Social Media Optimization

(FREE)

List of Social Media Sites

Facebook-
Facebook is an online social networking service headquartered in Menlo Park, California. Its website was
launched on February 4, 2004, by Mark Zuckerberg with his Harvard College roommates and fellow
students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

Linked In-
LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on
May 5, 2003,it is mainly used for professional networking. As of 2015, most of the site's revenue comes
from selling access to information about its users to recruiters.

Twitter-
Twitter is an online social networking service that enables users to send and read short 140-character
messages called "tweets".

Registered users can read and post tweets, but unregistered users can only read them. Users access
Twitter through the website interface, SMS, or mobile device app.
 Google +
Google+ is an interest-based social network that is owned and operated by Google Inc.
The service, Google's fourth foray into social networking, experienced strong growth in its initial years,
although usage statistics have varied, depending on how the service is defined. Three Google executives
have overseen the product, which has undergone substantial changes leading to a redesign in November
2015.

SEM - Search Engine Marketing

(PAID)

List of Services
Google AdWords
What is Google AdWords?

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable
ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money
from search.

How does AdWords bidding work?

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank
gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by
your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords
auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low
quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

How many times does a Google auction run?

The auction gets run billions of times each month. The results are such that users find ads that are relevant to what
they're looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in
billions of dollars in revenue.

How does the Google auction work?

Once a query is made on Google, the search engine processes the request and runs the auction which will then
determine the ad positions and each advertiser's CPC.

How do you enter a Google auction?

Your ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search
query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on
the SERP.

What gets entered into a Google auction?

Once advertisers identity keywords they want to bid on, Google then enters the keyword from your account that it
deems most relevant into the auction with the maximum bid you've specified as well as the associated ad.
What is CPC?

CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.

What is average cost per click?

The average amount you spend each time a searcher click on your advertisement.

What is Google Quality Score?

This is a metric Google uses to determine how relevant and useful your ad is to the user, based primarily on your ad's
CTR, keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: high Quality
Score keywords will save you money and earn you better ad rankings.

How does Google determine what you pay?

The price paid by the advertiser is determined by the amount of clicks that the company's advertisement receives.

What is Google ad rank?

Google ad rank is the position of the company's advertisement on the search engine page based on a combination of the
company's maximum bid and quality score.

Ad rank vs. Quality score

The ad rank is more significant to an advertiser because it determines the how high on the page the advertisement will
be displayed. Quality score on the other hand is determined by the relevance and usefulness to the searcher and is only
a portion of the advertisement positioning [Link] of 2013, Google's Quality score has become more and more
valuable as the average quality score has changed from a 7 to 5.

Quality score vs. CPC

Quality score and CPC are important because they collective determine the positioning of the advertisement on the
search engine results page.

What is ad position in AdWords?

Ad position is the position on the search engine page results where the advertisement appears in relation to all of the
other advertisements.

What is Actual CPC?

Actual CPC is the amount an advertiser pays each time a searcher clicks on their advertisement; this number varies
depending on the other advertisers in the auction and is always lower than the maximum bidding price.

How does AdWords calculate Actual CPC?

Actual CPC is determined by dividing the ad rank of the competitor below them (ad rank to hit) by quality score plus
$.01.

What are alternative bidding methods?

Alternative bidding methods include CPM and CPA.

What is CPM bidding?

CPM bidding is based on impressions and can be used alongside CPC bidding.

CPC vs. CPM

CPC is the cost for an advertisement based on how many clicks it receives whereas CPM is the cost for an advertisement
based on how many impressions it picks up. Both methods can be used simultaneously.

How does the Google display network work?

The Google Display Network or GDN is a very large network of sites that allow Google to place display advertisements,
which reach over 90% of all Internet users! Advertisers generally find that Display Network clicks are less costly than
those on the search network. And depending on your targeting methods, the CTR's can be high and the CPA's low.

What is an ad group in Google AdWords? How do ad groups work?

An ad group is a container for your AdWords advertisements, keywords, and landing pages. Google tends to reward
advertisers who create AdWords campaigns with tightly structured ad groups. It's important not to dump all your
keywords into the same ad group, but to organize your keywords into themes.

What is ad relevance in AdWords?

Ad relevance is a measure of how related the keyword you're bidding on is to your advertisements as well as how much
your keywords match the message of your ads and landing pages. Higher ad and keyword relevance can improve your
click-through rates and Quality Scores.

SMM - Social Media Marketing

(PAID)

List of Services
 Facebook

Facebook has a number of different advertising solutions to help you effectively engage with your audience,
but social marketers sometimes don’t know which of these solutions will work best for their brand. In this piece,
we’ll guide you through determining which Facebook advertising solution is ideal for your situation.

How to Create Your Facebook Business Page?

First and foremost, you need to create a Facebook business page if you’re going to advertise on the site. You
can create the Facebook page for your brand at this link. The first thing you’ll be prompted to do is choose a
category for your business based on these 6 choices:
 1. Local Businesses or Places
2. Companies, Organizations or Institutions
3. Brands or Products
4. Artists, Bands or Public Figures
5. Entertainment
6. Causes or Communities

How To Start Advertising Your Page on Facebook?

There are two different options for creating a Facebook advertisement — the Facebook ads creator and the
Power Editor. I would recommend using the Ads creator if you’re newer to the advertising platform

Choosing a Facebook Campaign Objective

Not all Facebook advertisements are created equal. Some of them are great for getting people to “like” your
Page, some are great for getting your fans to engage with you on a more personal level, and some are great
for prompting your audience to click a post that will send them to your website. Here’s a list of the different
campaign objectives Facebook gives you to choose from.
1. Page Post Engagement: Promote your Page posts
2. Page Likes: Get Page likes to grow your audience and guild your brand
3. Clicks to Websites: Get people to visit your website
4. Website Conversions: Get people to perform certain actions on your site
5. App Installs: Get people to install your mobile or desktop app
6. App Engagement: Get people to use your desktop app
7. Event Responses: Increase attendance at your event
8. Offer Claims: Create offers for people to redeem in your store

Linked In
Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it
and provide a walk-through of how to create your first LinkedIn ad campaign.

How To Create A LinkedIn Ad Campaign?

Now that you have some ideas on how to target individuals on LinkedIn, let’s do a quick walk-through on how
to create an ad campaign.

Getting Started:

To create a campaign, you’ll first need the following:

1. A LinkedIn account
2. Basic understanding of your audience
3. Ad copy
4. Video (optional)

Now go to the LinkedIn Ads login page and click on “Get started.” This will present you with two types of
campaign options:

(1) Create an ad

(2) Sponsor an update.

How To Create An Ad?

This is where you create your ad. To do so, you’ll need to fill in a few fields:

Campaign Name: Create a name for your campaign. I recommend following any naming conventions you use on other
platforms.

Ad Language: Select the language for your ad.

Media Type: Select either a basic advertisement that follows the traditional format, or a video ad that includes a play
button on the image.

Ad Destination: This will allow you to link your ad to either a LinkedIn profile page or an external URL. If you are driving
traffic to your website, I highly recommend that you tag your URLs so that you can measure the engagement and quality
of traffic in your analytics platform. If you are not familiar with the tagging of URLs, there are numerous URL tagging
tools (like this one).

Ad Design: Create your headline and description. Note that LinkedIn is a bit limited in this regard. The headline has a
25-character limit, and the description cannot exceed 75 characters (2 lines).

Ad Variations: LinkedIn allows you to create multiple variations of ads. For each ad, you can choose either an external
URL or a page on LinkedIn. Note that the choice of location does not affect the price

SEO ON/OFF Page

ON Page-
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page
listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page
optimization include actual HTML code, meta tags, keyword placement and keyword density.

SEO On Page Factors

Keywords
1 Keywords in <title> tag This is one of the most important places to have a keyword because what
is written inside the <title> tag shows in search results as your page title. +3
The title tag must be short (6 or 7 words at most) and the the keyword
must be near the beginning.

2 Keywords in URL Keywords in URLs help a lot - e.g. - [Link]

[Link], where “SEO services” is the keyword phrase you attempt to +3
rank well for. But if you don't have the keywords in other parts of the
document, don't rely on having them in the URL.

3 Keyword density in Another very important factor you need to check. 3-7 % for major keywords
document text is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks +3
more like keyword stuffing, than a naturally written text.

4 Keywords in anchor text Also very important, especially for the anchor text of inbound links,
because if you have the keyword in the anchor text in a link from another +3
site, this is regarded as getting a vote from this site not only about your site
 in general, but about the keyword in particular.

5 Keywords in headings One more place where keywords count a lot. But beware that your page
(<H1>, <H2>, etc. tags) has actual text about the particular keyword. +3
6 Keywords in the beginning Also counts, though not as much as anchor text, title tag or headings.
of a document However, have in mind that the beginning of a document does not +2
necessarily mean the first paragraph – for instance if you use tables, the
first paragraph of text might be in the second half of the table.

7 Keywords in <alt> tags Spiders don't read images but they do read their textual descriptions in the
<alt> tag, so if you have images on your page, fill in the <alt> tag with +2
some keywords about them.

8 Keywords in metatags Less and less important, especially for Google. Yahoo! and Bing still rely
on them, so if you are optimizing for Yahoo! or Bing, fill these tags +1
properly. In any case, filling these tags properly will not hurt, so do it.

9 Keyword proximity Keyword proximity measures how close in the text the keywords are. It is
best if they are immediately one after the other (e.g. “dog food”), with no +1
other words between them. For instance, if you have “dog” in the first
paragraph and “food” in the third paragraph, this also counts but not as
much as having the phrase “dog food” without any other words in between.
Keyword proximity is applicable for keyword phrases that consist of 2 or
more words.

10 Keyword phrases In addition to keywords, you can optimize for keyword phrases that consist
of several words – e.g. “SEO services”. It is best when the keyword +1
phrases you optimize for are popular ones, so you can get a lot of exact
matches of the search string but sometimes it makes sense to optimize for
2 or 3 separate keywords (“SEO” and “services”) than for one phrase that
might occasionally get an exact match.

11 Secondary keywords Optimizing for secondary keywords can be a golden mine because when
everybody else is optimizing for the most popular keywords, there will be +1
less competition (and probably more hits) for pages that are optimized for
the minor words. For instance, “real estate new jersey” might have
thousand times less hits than “real estate” only but if you are operating in
New Jersey, you will get less but considerably better targeted traffic.

12 Keyword stemming For English this is not so much of a factor because words that stem from
the same root (e.g. dog, dogs, doggy, etc.) are considered related and if +1
you have “dog” on your page, you will get hits for “dogs” and “doggy” as
well, but for other languages keywords stemming could be an issue
because different words that stem from the same root are considered as
not related and you might need to optimize for all of them.

13 Synonyms Optimizing for synonyms of the target keywords, in addition to the main
keywords. This is good for sites in English, for which search engines are +1
smart enough to use synonyms as well, when ranking sites but for many
other languages synonyms are not taken into account, when calculating
rankings and relevancy.

14 Keyword Mistypes Spelling errors are very frequent and if you know that your target keywords
have popular misspellings or alternative spellings (i.e. Christmas and 0
Xmas), you might be tempted to optimize for them. Yes, this might get you
some more traffic but having spelling mistakes on your site does not make
a good impression, so you'd better don't do it, or do it only in the metatags.

15 Keyword dilution When you are optimizing for an excessive amount of keywords, especially
unrelated ones, this will affect the performance of all your keywords and -2
even the major ones will be lost (diluted) in the text.
16 Keyword stuffing Any artificially inflated keyword density (10% and over) is keyword stuffing
and you risk getting banned from search engines. -3
Links - internal, inbound, outbound
17 Anchor text of inbound As discussed in the Keywords section, this is one of the most important
links factors for good rankings. It is best if you have a keyword in the anchor text +3
but even if you don't, it is still OK. However, don't use the same anchor text
all the time because this is also penalized by Google. Try to use
synonyms, keyword stemming, or simply the name of your site instead

18 Origin of inbound links Besides the anchor text, it is important if the site that links to you is a
reputable one or not. Generally sites with greater Google PR are +3
considered reputable. Links from poor sites and link farms can do real
harm to you, so avoid them at all costs.

19 Links from similar sites Generally the more, the better. But the reputation of the sites that link to
you is more important than their number. Also important is their anchor text +3
(and its diversity), the lack/presence of keyword(s) in it, the link age, etc.

20 Links from .edu and .gov These links are precious because .edu and .gov sites are more reputable
sites than .com. .biz, .info, etc. domains. Additionally, such links are hard to +3
obtain.

21 Number of backlinks Generally the more, the better. But the reputation of the sites that link to
you is more important than their number. Also important is their anchor +3
text, is there a keyword in it, how old are they, etc.

22 Anchor text of internal links This also matters, though not as much as the anchor text of inbound links.
+2
23 Around-the-anchor text The text that is immediately before and after the anchor text also matters
because it further indicates the relevance of the link – i.e. if the link is +2
artificial or it naturally flows in the text.

24 Age of inbound links The older, the better. Getting many new links in a short time suggests
buying them. +2
25 Links from directories Could work, though it strongly depends on which directories. Being listed in
DMOZ, Yahoo Directory and similar directories is a great boost for your +2
ranking but having tons of links from PR0 directories is useless or even
harmful because it can even be regarded as link spamming, if you have
hundreds or thousands of such links.

26 Number of outgoing links The fewer, the better for you because this way your link looks more
on the page that links to important. +1
you

27 Named anchors Named anchors (the target place of internal links) are useful for internal
navigation but are also useful for SEO because you stress additionally that +1
a particular page, paragraph or text is important. In the code, named
anchors look like this: <A href= “#dogs”>Read about dogs</A> and
“#dogs” is the named anchor.

28 IP address of inbound link Google denies that they discriminate against links that come from the
same IP address or C class of addresses, so for Google the IP address +1
can be considered neutral to the weight of inbound links. However, Bing
and Yahoo! may discard links from the same IPs or IP classes, so it is
always better to get links from different IPs.

29 Inbound links from link Presumably, this does not affect you, provided the links are not reciprocal.
farms and other suspicious The idea is that it is beyond your control to define what a link farm links to, 0
 sites so you don't get penalized when such sites link to you because this is not
your fault. However, some recent changes to the Google algorithm suggest
the opposite. This is why, you must always stay away from link farms and
other suspicious sites or if you see they link to you, contact their
webmaster and ask the link to be removed.

30 Many outgoing links Google does not like pages that consists mainly of links, so you'd better
keep them under 100 per page. Having many outgoing links does not get -1
you any benefits in terms of ranking and could even make your situation
worse.

31 Excessive linking, link It is bad for your rankings, when you have many links to/from the same
spamming sites (even if it is not a cross- linking scheme or links to bad neighbors) -1
because it suggests link buying or at least spamming. In the best case only
some of the links are taken into account for SEO rankings.

32 Outbound links to link Unlike inbound links from link farms and other suspicious sites, outbound
farms and other suspicious links to bad neighbors can drown you. You need periodically to check the -3
sites status of the sites you link to because sometimes good sites become bad
neighbors and vice versa.

33 Cross-linking Cross-linking occurs when site A links to site B, site B links to site C and
site C links back to site A. This is the simplest example but more complex -3
schemes are possible. Cross-linking looks like disguised reciprocal link
trading and is penalized.

34 Single pixel links when you have a link that is a pixel or so wide it is invisible for humans, so
nobody will click on it and it is obvious that this link is an attempt to -3
manipulate search engines.

Metatags
35 <Description> metatag Metatags are becoming less and less important but if there are metatags
that still matter, these are the <description> and <keywords> ones. Use the +1
<Description> metatag to write the description of your site. Besides the fact
that metatags still rock on Bing and Yahoo!, the <Description> metatag has
one more advantage – it sometimes pops in the description of your site in
search results.

36 <Keywords> metatag The <Keywords> metatag also matters, though as all metatags it gets
almost no attention from Google and some attention from Bing and Yahoo! +1
Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff
the <Keywords> tag with keywords that you don't have on the page, this is
bad for your rankings.

37 <Language> metatag If your site is language-specific, don't leave this tag empty. Search engines
have more sophisticated ways of determining the language of a page than +1
relying on the <language>metatag but they still consider it.

38 <Refresh> metatag The <Refresh> metatag is one way to redirect visitors from your site to
another. Only do it if you have recently migrated your site to a new domain -1
and you need to temporarily redirect visitors. When used for a long time,
the <refresh> metatag is regarded as unethical practice and this can hurt
your ratings. In any case, redirecting through 301 is much better.

Content
39 Unique content Having more content (relevant content, which is different from the content
on other sites both in wording and topics) is a real boost for your site's +3
rankings.

40 Frequency of content Frequent changes are favored. It is great when you constantly add new
 change content but it is not so great when you only make small updates to existing
content. +3
41 Keywords font size When a keyword in the document text is in a larger font size in comparison
to other on-page text, this makes it more noticeable, so therefore it is more +2
important than the rest of the text. The same applies to headings (<h1>,
<h2>, etc.), which generally are in larger font size than the rest of the text.

42 Keywords formatting Bold and italic are another way to emphasize important words and
phrases. However, use bold, italic and larger font sizes within reason +2
because otherwise you might achieve just the opposite effect.

43 Age of document Recent documents (or at least regularly updated ones) are favored.
+2
44 File size Generally long pages (i.e. 1,500-2,000 words or more) are not favored, or
at least you can achieve better rankings if you have 3 short (500-1,000 +1
words) rather than 1 long page on a given topic, so split long pages into
multiple smaller ones. On the other hand, pages with 100-200 words of text
or less are also disliked by Google.

45 Content separation From a marketing point of view content separation (based on IP, browser
type, etc.) might be great but for SEO it is bad because when you have -2
one URL and differing content, search engines get confused what the
actual content of the page is.

46 Poor coding and design Search engines say that they do not want poorly designed and coded sites,
though there are hardly sites that are banned because of messy code or -2
ugly images but when the design and/or coding of a site is poor, the site
might not be indexable at all, so in this sense poor code and design can
harm you a lot.

47 Illegal Content Using other people's copyrighted content without their permission or using
content that promotes legal violations can get you kicked out of search -3
engines.

48 Invisible text This is a black hat SEO practice and when spiders discover that you have
text specially for them but not for humans, don't be surprised by the -3
penalty.

49 Cloaking Cloaking is another illegal technique, which partially involves content

separation because spiders see one page (highly-optimized, of course), -3
and everybody else is presented with another version of the same page.

50 Doorway pages Creating pages that aim to trick spiders that your site is a highly-relevant
one when it is not, is another way to get the kick from search engines. -3
51 Duplicate content When you have the same content on several pages on the site, this will not
make your site look larger because the duplicate content penalty kicks in. -3
To a lesser degree duplicate content applies to pages that reside on other
sites but obviously these cases are not always banned – i.e. article
directories or mirror sites do exist and prosper.

Visual Extras and SEO

52 JavaScript If used wisely, it will not hurt. But if your main content is displayed through
JavaScript, this makes it more difficult for spiders to follow and if 0
JavaScript code is a mess and spiders can't follow it, this will definitely hurt
your ratings.

53 Images in text Having a text-only site is so boring but having many images and no text is
 a SEO sin. Always provide in the <alt> tag a meaningful description of an
image but don't stuff it with keywords or irrelevant information. 0
54 Podcasts and videos Podcasts and videos are becoming more and more popular but as with all
non-textual goodies, search engines can't read them, so if you don't have 0
the tapescript of the podcast or the video, it is as if the podcast or movie is
not there because it will not be indexed by search engines.

55 Images instead of text links Using images instead of text links is bad, especially when you don't fill in
the <alt> tag. But even if you fill in the <alt> tag, it is not the same as -1
having a bold, underlined, 16-pt. link, so use images for navigation only if
this is really vital for the graphic layout of your site.

56 Frames Frames are very, very bad for SEO. Avoid using them unless really
necessary. -2
57 Flash Spiders don't index the content of Flash movies, so if you use Flash on
your site, don't forget to give it an alternative textual description. -2
58 A Flash home page Fortunately this epidemic disease seems to have come to an end. Having
a Flash home page (and sometimes whole sections of your site) and no -3
HTML version, is a SEO suicide.

Domains, URLs, Web Mastery

59 Keyword-rich URLs and A very important factor, especially for Yahoo! and Bing.
filenames +3
60 Site Accessibility Another fundamental issue, which that is often neglected. If the site (or
separate pages) is unaccessible because of broken links, 404 errors, +3
password-protected areas and other similar reasons, then the site simply
can't be indexed.

61 Sitemap It is great to have a complete and up-to-date sitemap, spiders love it, no
matter if it is a plain old HTML sitemap or the special Google sitemap +2
format.

62 Site size Spiders love large sites, so generally it is the bigger, the better. However,
big sites become user-unfriendly and difficult to navigate, so sometimes it +2
makes sense to separate a big site into a couple of smaller ones. On the
other hand, there are hardly sites that are penalized because they are
10,000+ pages, so don't split your size in pieces only because it is getting
larger and larger.

63 Site age Similarly to wine, older sites are respected more. The idea is that an old,
established site is more trustworthy (they have been around and are here +2
to stay) than a new site that has just poped up and might soon disappear.

64 Site theme It is not only keywords in URLs and on page that matter. The site theme is
even more important for good ranking because when the site fits into one +2
theme, this boosts the rankings of all its pages that are related to this
theme.

65 File Location on Site File location is important and files that are located in the root directory or
near it tend to rank better than files that are buried 5 or more levels below. +1
66 Domains versus Having a separate domain is better – i.e. instead of having
subdomains, separate [Link], register a separate [Link] domain. +1
domains

67 Top-level domains (TLDs) Not all TLDs are equal. There are TLDs that are better than others. For
 instance, the most popular TLD – .com – is much better than .ws, .biz, or
.info domains but (all equal) nothing beats an old .edu or .org domain. +1
68 Hyphens in URLs Hyphens between the words in an URL increase readability and help with
SEO rankings. This applies both to hyphens in domain names and in the +1
rest of the URL.

69 URL length Generally doesn't matter but if it is a very long URL-s, this starts to look
spammy, so avoid having more than 10 words in the URL (3 or 4 for the 0
domain name itself and 6 or 7 for the rest of address is acceptable).

70 IP address Could matter only for shared hosting or when a site is hosted with a free
hosting provider, when the IP or the whole C-class of IP addresses is 0
blacklisted due to spamming or other illegal practices.

71 Adsense will boost your Adsense is not related in any way to SEO ranking. Google will definitely
ranking not give you a ranking bonus because of hosting Adsense ads. Adsense 0
might boost your income but this has nothing to do with your search
rankings.

72 Adwords will boost your Similarly to Adsense, Adwords has nothing to do with your search
ranking rankings. Adwords will bring more traffic to your site but this will not affect 0
your rankings in whatsoever way.

73 Hosting downtime Hosting downtime is directly related to accessibility because if a site is

frequently down, it can't be indexed. But in practice this is a factor only if -1
your hosting provider is really unreliable and has less than 97-98% uptime.
Try using a reputed hosting provider such as Hostgator for hosting.

74 Dynamic URLs Spiders prefer static URLs, though you will see many dynamic pages on
top positions. Long dynamic URLs (over 100 characters) are really bad and -1
in any case you'd better use a tool to rewrite dynamic URLs in something
more human- and SEO-friendly.

75 Session IDs This is even worse than dynamic URLs. Don't use session IDs for
information that you'd like to be indexed by spiders. -2
76 Bans in [Link] If indexing of a considerable portion of the site is banned, this is likely to
affect the nonbanned part as well because spiders will come less -2
frequently to a “noindex” site.

77 Redirects (301 and 302) When not applied properly, redirects can hurt a lot – the target page might
not open, or worse -3

OFF Page

Back Links-
In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own
Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or
importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more
relevant in search results pages. May also be written as two separate words, back link.
One way Backlinks-

One way links are the links placed on your website without any reciprocal link (or links linking back to a site)
from your website. It is also termed as inbound or incoming link.

Two way Backlinks-

Two way backlinksis a mutual link between two websites. This means that it does not matter where the link is
located. In other words the link text, also known as anchor text, does not play a role in whether a link is one way
or two way. Clearly, any comment on somebody’s blog that is answered with a comment on the other blog
creates a two-way link.

Three way Backlinks-

Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges
from their other sites. In doing this they add a link to you on their other site and get you to link to the main site
they are trying to build up.

Directory submissions-
Directory submission means submitting your website link with other details in web directory at specified category. Doing
this improves your link popularity. Directory submission sites are available for free as well as for paid. web directory is
same like phone directory that contains list of websites on each category

Blog Comments-
Blog commenting is an essential procedure for interaction between blogs, bloggers and blog readers. It is an action
wherein visitors or blog readers leave a comment to a blog post or article, reply to readers’ comments, or the author
himself answers or replies to visitors questions and comments. Blog commenting is a good way to exchange thoughts and
opinions about certain topic written as a blog post.

Article submission-
Article directories allow users to submit unique articles to the directory for content syndication. These
directories allow articles to embed links to other websites with relevant anchor text. Popular article directories
are considered authority sites and are constantly crawled by search engine bots.

Social Bookmarking submission-

Social bookmarking is a great SEO tool that can help you drive targeted traffic to your website. It can also
increase social signals and make your content easier to share. By bookmarking your content what you are
doing is increasing your visibility and, at the same time, improving the chances of being better ranked.

Social Broadcasting-
Social broadcasting is posting or sending audio and video content to members of a social network.

Nature of SEO
1. White Hat
2. Black Hat
3. Grey Hat
White Hat-In search engine optimization (SEO) terminology, white hat SEO refers to the usage of
optimization strategies, techniques and tactics that focus on a human audience opposed to search engines
and completely follows search engine rules and policies.

Black Hat-In search engine optimization (SEO) terminology, black hat SEO refers to the use of
aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human
audience, and usually does not obey search engines guidelines.

Grey Hat-Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may
not result in your site being banned from search engines and their affiliate sites.

Algorithm of Search Engines

Robots

 Crawling
 Indexing
 Caching

Crawling-
Crawling means follow a path. In SEO word, crawling means following your links and crawling your Website.
When bots come to your Website (On any page), it follows other linked page and crawl your site. This is one
reason we create site map, as it contains all the links of our blog and bots uses it to deep crawl our pages.

Indexing-
Indexing is the process of adding Webpages into Google search. Depending upon what meta tag you used for
your page (Index or NO-index), Google crawl and index your pages. No-index means that page will not be
added in Web search. By default any WordPress post or pages are indexable.

Caching-

Caching of website is checked by “cache:[Link]”. This is used to see cache status of website. Cache
status indicate active participation of crawler on your website. If crawler is visiting your website daily and
updating its data base with updates occurred on your website, it means your website is being cached frequently.
But if you are updating your website but it is not being shown in “cache”, it means Google is not prioritizing to
your new update occurred on your website.

Make Money On Blog

What is Blogging and How you can earn from Blogging

Blogging is the act of posting content on a blog (a Web log or online journal) or posting comments on
someone else's blog.

Make Money via Blogging with these 5 simple Steps-

Here are the five basic steps if you want to make money blogging.

1. Establish your home base

 2. Produce valuable content
3. Build relationships
4. Grow your platform (and branch out)
5. Choose and implement streams of income

Top Advertising platform for publishers

Bidvertiser
Infolinks
Chitika
Google AdSense

Bidvertiser-
BidVertiser is an internet advertising company offering site-targeted pay-per-click (PPC) text ads and image ads. The
company was launched in 2003 by Bpath and provide side-targeted ads where advertisers can select categories of
websites for their advertisement to appear.

Infolinks-
Infolinks is an online advertising platform which offers advertising products for publishers, advertisers and brands. The
company's products, including InFrame, InSearch, InTag and InText, were designed to overcome banner blindness.
Infolinks In3 (Infolinks Intent Intelligence) platform analyzes text on websites and inserts adverts in the text.

Chitika-
Chitika, Inc. is a search-targeted advertising company. It is located in Westborough, Massachusetts, USA. The name
Chitika means "in a snap" in Telugu language

Google AdSense-
Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve
automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These
advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or
per-impression basis.

Other notes jotted down

 Never copy Content

 Title 30-54 characters
 Page Rank
 List of directory submissions
 Book for Addmefast

Important Links

[Link]

[Link]
[Link]

[Link]

[Link]

list of article submission sites

[Link]

[Link]

Bookmark websites
[Link]

[Link]

[Link]

AdSense Exchange