Chapter 2: Charting a Company´s

Direction

Developing a Setting Crafting a Excuting the Monitoring

strategic vision objectives strategy chosen strategy developments,
efficiently and evaluating
effectively performance,
and initiating
corrective
To convert In large adjustments
A strategic This stage of the vision companies
strategy making and misiion Is to to It emerges from
vision diversified
provides achieve the assessing what
describes into companies
“where we direction for the performanc objectives , the the company
company, and move will have to do
are going” e targets strategy-
motivates and that can be the This stage
making to achieve the
inspires company of the
used as hierarchy is targeted
company along the strategy
yardsticks divided in 4 financial and
The course personnel, strategic manageme
for levels. strategic
and aligns and course that nt process
guides actions measuring performance.
direction manageme is the
charted to throughout the the compay nt has trigger
´s Corporate
achieve organization, charted. Management’s point for
performanc strategy
them. and handling of the deciding
communicates e whether to
strategy
to stakeholders Business continue or
implementation
management’s strategy change the
Financial process can be
The aspirations for company’s
the company’s objectives considered
management’ successful if things vision and
s aspirations future. 2. Functional
Setting go smoothly mission,
for the Strategic area objectives,
objectives to enough that the
company. objectives strategies strategy,
convert the company meets or
vision and beats its strategic and/or
mission Operating and financial strategy
strategies performance execution
targets and shows methods
good progress in
achieving
management’s
strategic vision.