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MADFF Paint Production Mission and Goals

The document outlines the goals and objectives of starting a paint production company called MADFF. The company's vision is to be among the foremost paint manufacturers through producing quality products and effective marketing. The mission is to not only provide quality paint at affordable prices, but also balance this with satisfying customer demands. The document then describes the various raw materials needed for different types of paint production, including solvents, pigments, additives, resins and packaging materials. It provides details on the chemical composition used for different paint types, including key components like calcium carbonate, titanium dioxide, PVA and colorants.

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mekonnen kasa
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386 views7 pages

MADFF Paint Production Mission and Goals

The document outlines the goals and objectives of starting a paint production company called MADFF. The company's vision is to be among the foremost paint manufacturers through producing quality products and effective marketing. The mission is to not only provide quality paint at affordable prices, but also balance this with satisfying customer demands. The document then describes the various raw materials needed for different types of paint production, including solvents, pigments, additives, resins and packaging materials. It provides details on the chemical composition used for different paint types, including key components like calcium carbonate, titanium dioxide, PVA and colorants.

Uploaded by

mekonnen kasa
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Introduction
  • Description of the Products
  • Utilities and Other Raw Materials
  • Chemical Composition Used for Production

CHAPTER ONE

1. INTRODUCTION
After we have assessed all the environments of business areas we have
select this paint production and as an opportunity to become best and
profitable competitors. We named our company MADFF and production
Company.

1.1. Vision, mission, goals and objectives


1.1.1. Vision

Our vision as a paint production business is to be among the foremost paint


manufacturers.
One way to achieve this is through the production of quality products as well as an
efficient marketing campaign. We are omitted to achieving our goal of establishing
a paint production brand known for quality

OUR MISSION
There is an abundance of paint manufacturers. Each of these businesses tries to capture a fair
share of the market. We are not coming in as spectators. We have mission of not only providing
quality paint products but also balancing it with affordability. People seek out the best deal when
choosing a service or product. We are determined to become the preferred paint production
business by satisfying our customer demands.

1.1.2. Goal
 Being a member of richest people in the world.
 Capable of solving our problems by our own effort.
1.1.3. General objectives

 Minimizing unemployment in the country by creating job


opportunity for the employers.
 Using locally available resource of the country effectively
and efficiently,
 Generating ... amount of profit on average each year.
 Achieve significant gains in market penetration.

1.1.4. Specific objectives


 To improve and satisfy the demand of different types paint
production for the customer.
 To ensure and provide painting
CHAPTER TWO
2. Description of the products
The project is related to production of different types of
painting materials. and manufacturing Paint with following
detail: There are a number of different factor to start paint
production. Due to increase construction of building which
in turn result higher demand of painting material.
2.1 raw material used for production of different types of
painting
Raw materials needed for producing paints As you know there
are various types of paints used in our country. Examples of the
types of paints are emulsion, gloss,textured and ceiling paints.
There are
basic materials used in the production of paints. These are:

The solvent
Most of the sought after paints that are in high demand in Nigeria are either oil based paints or
water based paints. While the oil based paints are shiny and glossy, the water based paints are not

•Pigment: This determines the colour of


the paint.
•Additives
•Resins
You can purchase all these materials and much more at the
market. When you have acquired the required
materials what will be left for you to do mix them properly
taking appropriate note of the right quantity of each of
theingredients. After this you package them and you are ready to
make your
sales. As you can see it is not a difficulttask. Just ensure that you
don’t compromise the quality by using
inferior materials. Paint production chemicals Chemicals are
required in the production of paints and they are used to produce
paints such as Emulsion paints, Texcoat paint, Silk paints,
Screeding paints, P.O.P. paints, Satin paints, Stucco paints,
Road marking paints, Anti-rust paint, Primer undercoat paints,
Aluminum paints, Fire retardant paints, Gloss Oil enamel,
Mosquitoes Insect repellent paints amongst others

· Volatile;
- Ketones , esters, alcohol, aromatics, and aliphatics The
pigment is one of the main and important
constituent of the paint. In general, pigments should be
opaque to ensure good covering power
and chemically inert to secure stability, hence long life.
Pigments should be nontoxic, or at least of very low
toxicity, to both the painter and the inhabitants. Finally,
pigments must be wet by
the film-forming constituents and be of low cost.
Different pigments possess different covering
power perunit weight.

Nonvolatile;
Solvent-based paints: oils and/ or resins plus driers and additives. - Lacquers: celluloses, resins,

plasticizers, and additives.- Water-based paints: styrene-butadiene, polyvinyl acetate, acrylic, other

polymers and emulsions, copolymers plus additives.

3. Other Raw Materials


· Preservatives are also used in the manufacture of water-based paints to prolong their life time.
· Water-alkali solutions and solvents for equipment cleaning and washing, between batches.
Detergents and antiseptics for floor cleaning.

3. Utilities
Packaging materials; different types of packaging materials are used
(aluminum foil, metallic and
plastic containers, tin sheets, and cartons).Steam; is generated in boilers that
use either Mazot (fuel oil), solar (gas oil) or natural gas as fuel. Steam is
used for providing heat requirements and in some large facilities for electric
power generations.

Water; is used as process water, as rinse water for equipment and floor, as boiler feed water, as
cooling water and for domestic purposes. Boiler feed water is pretreated in
softeners to prevent
scale formation. Water may be supplied from public water lines, wells or canals.
The type of
water supply will dictate the type of pretreatment

2.2 CHEMICAL COMPOSTION USED FOR PRODUCTION OF


DIFFERET T TYPES OF PAINTING

 Calcium carbonate (Base matrix)


 Titanium dioxid
 P.V.A
 Formalin
 Nitro sol
 Bama cork
 Ammonia
 Colourite
 Kaolin
 Hydrosol
 Marble dust
 Geni pole
 Texanol
 hydrosol

CALCIUM CARBONATE: This is the base matrix of emulsion and texture paint, meaning that
without calcium carbonate there is no emulsion and texture paint. They are two types of calcium
carbonate, they are Delomite (white) and Cacite (off white), both are very good. The Delomite
(white) is recommended for absolute white or brilliant white, while Cacite (off white) is for dirty
paint or off white paint and for any other color.
Aluminum sil
: This chemical is
popularly known as TITAN, it’s makes your
paint looks shining. it’s mostly used when
producing brilliant white paint. Note; Titan is
still useful when producing other colour but
more significant in brilliant white paint

Common questions

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Raw materials such as pigments, resins, and additives significantly influence paint properties like color, durability, and finish quality. Pigments determine color and must be opaque and chemically inert for good covering and longevity. Resins contribute to film formation and texture. Additives enhance specific properties like drying time and stability. Ensuring these materials are not inferior is crucial for maintaining product quality .

Balancing quality and affordability involves managing costs while ensuring high-quality standards, which could be a challenge due to fluctuating prices of raw materials. MADFF must avoid using inferior materials to maintain quality even as they strive to offer competitive prices, which could affect profit margins. Additionally, investing in efficient production and marketing strategies could strain financial resources .

Chemical properties of pigments ensure stability by being chemically inert, which prevents reactions that could degrade the paint. Stability ensures long life and sustained color. Non-toxicity is achieved by selecting pigments that do not release harmful chemicals, making them safer for painters and inhabitants. This balance ensures the paint is both effective and safe for use .

MADFF's ambition to create job opportunities is linked to its strategy by addressing unemployment, which can enhance community relations and brand reputation. This aligns with their goals to penetrate markets and increase demand, as a stable and skilled workforce can improve production capabilities and market offerings. Employment contributes to economic growth and supports their mission of economic and social responsibility .

MADFF and Production Company aims to become a leading paint manufacturer by producing quality products and implementing an efficient marketing campaign. Their strategic objectives include creating job opportunities to minimize unemployment, effectively using local resources, generating substantial annual profits, and achieving significant market penetration by satisfying different types of paint demands .

MADFF's mission to provide quality and affordable paints while creating jobs reflects broader economic objectives of economic growth and social goals of reducing unemployment. Their focus on using local resources efficiently aligns with promoting sustainable economic practices. By aiming to satisfy customer needs and improving job opportunities, they contribute to social welfare and workforce development .

Market trends like increasing construction activities drive demand for diverse paint types such as emulsion, gloss, and textured paints. Urbanization and industrial growth also contribute to higher market demand. Innovations in paint technology and increasing environmental consciousness may shift demand towards more sustainable and specialized paint offerings .

The company plans to leverage local resources by using locally available materials efficiently, which helps minimize costs and supports the local economy. By focusing on resource optimization, they aim to enhance production efficiency and contribute to regional economic development, aligning with their objective of effective resource usage .

Calcium carbonate acts as the base matrix in emulsion and texture paints, providing structural integrity and consistency necessary for these types of paints. It is vital because it influences the paint's texture and application properties, and without it, the paint cannot achieve the desired texture and finish. This makes it indispensable for quality production .

Utilities play a crucial role in operational efficiency by providing necessary resources like steam, water, and energy, which are essential for various production processes. For example, steam is required for heating and sometimes power generation, while water is used in production, equipment cleaning, and cooling processes. Efficient utility management can lead to cost savings and sustainable operations .

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