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DG Cement Factory Overview and Analysis

The document discusses DG Khan Cement Company, the largest cement producer in Pakistan. It details the company's production process, products, market structure, costs, and substitutes. DG Khan Cement has three plants with a total installed capacity of 14,000 tons per day and produces ordinary Portland cement and sulphate resistant cement, marketing through the DG and Elephant brands.
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0% found this document useful (0 votes)
12 views6 pages

DG Cement Factory Overview and Analysis

The document discusses DG Khan Cement Company, the largest cement producer in Pakistan. It details the company's production process, products, market structure, costs, and substitutes. DG Khan Cement has three plants with a total installed capacity of 14,000 tons per day and produces ordinary Portland cement and sulphate resistant cement, marketing through the DG and Elephant brands.
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Fuel and Combustion

Name

[Link] Iqbal

Submitted to

Dr. Abid Hussain Shb.

Department

Thermal System Engg.

Topic

D G Cement Factory
D G Cement Factory

Introduction
 DG Khan Cement Company Dera Ghazi Khan Cement Company Limited (DGKCC) is a
strategic business unit of Nishat Group, which is the largest industrial group in Pakistan. D.G.
Khan Cement Co. is market leader with respect to market share with about 11.4% market share.
Apart from its competitors; its product is high priced yet it has highest market share because of
good quality. Its plant is situated in Dera Ghazi Khan and Khairpur and head office is situated at
Lahore. Factory site Unit 1and 2 that is situated in very remote area of Punjab, yet it proved a
blessing for the company. Because it has all three basic raw materials i.e. Lime stone, Shale, and
Gypsum at one place. It has three plants working two in D.G. khan and one in Khairpur. First
plant is old one and it is Japanese plant. The other two plants are of [Link], Denmark.
Presently it has a total Installed capacity of 14000 tpd (tons per day). Presently the company is
also exporting the cement to Afghanistan, Iraq, UAE and Russia. The team of the D.G. Cement
is story of success of D.G. Cement. The whole team is self-motivated and had played a vital role
in the success of the company.

Brands (Product)
Two different products are produced at DGKCC namely Ordinary Portland Cement and Sulphate
Resistant Cement. These products are marketed through two different brands;

 DG brand & Elephant brand Ordinary Portland Cement (It is also called the OPC and its
demand is about 92% because of commonly used).

 DG brand Sulphate Resistant Cement (It is also called the SRC and its demand is about only
8% because it is only used in standing the foundations its main work is to finish the pours
produced while standing the foundations and made the foundations much strong). In addition to
following two brands they are also offering four different packaging which are as following:

 OPC
 SRC
 ELEPHANT BRAND
 DG PLASTIC BAG

Market Structure
The cement industry in Pakistan is currently thriving, thanks to the country’s booming Pakistan
construction industry and high demand for residential and commercial developments within
the country. According to the All Cement Manufacturers Association (APCMA), the sale of
cement in Pakistan increased by 10 percent in the first 5 months of the 2016 fiscal year. Until
recently there were 24 cement manufacturing units in the country which were reduced to 23
with the closure of National Cement's Karachi unit. Out of these, 2 units produce white cement,
one slag cement and the remaining produce ordinary Portland cement (OPC). Market structure
is Perfect competition because many firms offer a homogeneous product in the market and
there is freedom of entry and exit and perfect information, firms will make normal profits and
prices will be kept low by competitive pressures. Features of perfect competition in this market.

 Many firms.

 Freedom of entry and exit; this will require low sunk costs.

 All firms produce an identical or homogeneous product.

 All firms are price takers therefore the firm’s demand curve is perfectly elastic.

 There is perfect information and knowledge.

 The industry price is determined by the interaction of Supply and Demand

Cost Structure 
Power and fuel:

The cement industry relies on power. Power and fuel costs account for ~30% of the price of
cement when it’s sold. As a result, power and fuel have a major impact on the company’s
operating expenditure.

Limestone and other raw material:

The second major component in the production of cement is the cost of raw materials. The
primary raw material that’s used is limestone. Raw materials account for 30%–40% of the cost
of sales.

Coal:
Around 25 tons of coal is used to make 100 tons of cement. Coal forms about 20% of the total
operating cost. The industry uses about 5% of coal produced in the country.

Power:

Cement industry is power intensive and about 120 kWh of power is required to produce one
tone of cement. Power accounts for 16% of total operating costs.

Transportation:

Cement is highly freight intensive in nature. Every tone of cement manufactured involves the
transportation of 1.6 tons of limestone, 0.25 tons of coal, 0.05 tons of gypsum and 1 tone of the
finished product. Freight accounts for about 18% of the total cost.

Selling and other expenses:

Other expenses include employee costs, administration expenses, and repair and maintenance
charges. These account for 15%–20% of the cost of sales.

Substitutes and complement


Cement substitutes are distinguished from aggregate substitutes, such as ground scrap rubber
and ground glass, and concrete additives, such as air-entrapment agents and plasticizers.
Inspectors will not be able to visually identify concrete that has had substitutes for concrete
incorporated into the mix. 

The most common cement substitutes include the following: 

 Silica fume, also known as micro silica, is a byproduct of the combustion of quartz, coal and
wood chips during the production of silicon metals. silica improves compressive strength, bond
strength, and the abrasion resistance of concrete.

 Fly ash is a fine, light, glassy residue generated during ground- or powdered-coal combustion.
Contractors find that fly ash enables cement to flow better in pump hoses and makes it more
workable under hand-finishing.

 Slag is a byproduct of the production of iron and steel in blast furnaces. The benefits of the
partial substitution of slag for cement are improved durability, reduction of life-cycle costs,
lower maintenance costs, and greater concrete sustainability.

Cement substitutes can alleviate the following types of concrete weathering: 


 Alkali-silica reaction, in which crazing and the expansion of concrete results from the
interaction between high-alkali cement and high-silica aggregates.

 Corrosion, Cement substitutes mitigate this corrosion by removing the calcium hydroxide that
makes the concrete permeable; and

 Sulfate attack, in which concrete is attacked by sulfates that are found in some arid soils,
seawater and wastewater. 

 Factors that affect the supply side of the cement industry are:
1. Production factor costs: 
 This is true for any industry. As energy costs surge, factor costs for the cement industry
goes up which consumes a considerable amount of energy resources. The cement
industry is increasingly seeking out cheaper alternatives to coal so as to reduce
production costs.
2. Financial Costs:
 In the recent past, it has been observed that the cement sector’s profitability is severely
affected by financial costs. Falling interest rates help strengthen the bottom line for the
manufacturers who can then focus on cost-cutting initiatives to have a competitive edge
in the domestic and international markets.
3. Capacity Utilization: 

Historically, capacity utilization has been a long-standing issue of concern amongst


suppliers. This is because excess capacity limits manufacturers’ ability to benefit from
economies of scale the benefits of which cannot be transferred to the consumer.
Consequently, suppliers become uncompetitive and consumers have to pay a high price for
inefficient production.

 Regression Analysis 
The graph is secular and non-Lenoir because secular trend is relatively consistent movement of
a variable over a long period and company growth remains consistent regardless of the
economy so our graph is also show the continuous increasing growth and have ten year data
that is long term. In x-axis show the time and y- axis show the sale that increase continuously.

 Regression line = a + bt

lnSale = 14.624 + 0.0000003160t

 Where:

lna = 14.624 so 𝑒14.624 = 2244514.95


lnb= 0.0000003160 so 𝑒0.0000003160 = 1.000000316

So;

Sale= (2244514.95)* (𝟏. 𝟎𝟎𝟎𝟎𝟎𝟎𝟑𝟏𝟔) 𝒕 

Sale= (2244514.95)* (1.000000316)11 = 2244522.752

Sale= (2244514.95)* (1.000000316)12 = 2244523.461

Sale= (2244514.95)* (1.000000316)13 = 2244524.170

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