California State University, Fullerton (CSUF)/Foreign Trade University (FTU)
Business Communication 1 - Public Speaking (QTR101E)
Instructors:
Hoang Anh Duy (FTU). Email: Duyha@[Link]
Textbook:
Lucas, S.G. (2015). The art of public speaking (10th ed.). Mc-Graw-Hill, New York.
Course Description:
In this course you will learn composition and delivery of speeches to inform and persuade. Logical
organization is stressed. Special consideration is given to adapting communication styles and
content to diverse speakers and audiences. This course includes practice in public speaking.
Course Rational:
At one time or another, each of you will be called upon to stand before a group and deliver
information, argue a position, present an award, introduce a guest speaker, or honor a special event
or occasion. At these times it is important that you command the audience’s attention, present
yourself as credible, represent your position clearly and accurately, and speak with conviction.
Student Learning Objectives:
1. You will learn how to construct (research, outline, and organize) public messages for delivery
to audiences.
2. You will be able to deliver informative briefings, persuasive messages, and specialized
presentations to different audiences.
3. Besides developing speaker skills and sensitivities, you will develop analytical as well as
active listening skills
4. You will learn how to reduce and successfully manage your fears about communicating in
public contexts
Course Requirements:
1. Speeches, there will be 5 speeches total (2 minor and 3 major) assigned throughout the 15
days of class. There will be a speech of introduction, impromptu speech, speech to inform,
and 2 speeches to persuade (1 pro and 1 con).
2. There will be one mid-term exam that will cover material from the class. The exam will be in
multiple choice, true and false, and short answer essay. There will be 2 quizzes that require
students to read books before coming to the class (read the chapters which will be delivered
in the lecture).
3. Responsible attendance is important, we only meet 15 days. If you miss a day of class, you
will miss a lot of material. Also you are expected not to miss any speech days. If you
miss any speech day, whether or not you are presenting, your grade will be
affected.
4. On each day you are scheduled to give a speech, You MUST turn in a typed outline.
Description of each public speaking assignment
1. Speech of Introduction: (2 minutes) You and a partner will pair up and each of you will
present a speech about your partner. You will speak about your partner and your partner
will speak about you. You and your partner will interview each other in order to gather
information to present in a speech.
In preparation for the speech, have students pair off and interview one another. The
interviews and development of the speech is your homework. This will give you time to
prepare questions for the interviews and allows for longer, more flexible interviews.
In their speeches, students will need to provide basic information such as the name of the
person they are introducing, his or her home town, academic major, personal interests,
hobbies, aspirations, and the like. But the speech need not be a routine recitation of
biographical data. Encourage students to be creative in their interview questions and in their
speeches.
2. Impromptu Speech: (2-3 minutes) This is a speech with little or no preparation. You will
come to the front of the class, and a topic will be randomly given to you and you are to
speak on that topic to the best of your ability. If you are unsure of what to speak about,
make it up. The purpose of the speech is practice. Keep in mind a real impromptu speech is
usually 7 minutes (with 4-5 minutes of thinking time) and with topics that are more specific
and focused. Since this is an introduction class, the assignment has been modified to a
simple topic with 2 minutes of prep time.
3. Informative Speech: (5-6 minutes)
A Speech in Which Students Explain a Significant Aspect of a Culture Different From Their
Own
Possible topics include social customs, family traditions, holidays, clothing, food, religious
traditions, sporting activities, and the like. Research is required for this speech. If students
have had direct contact with a different culture, they should be encouraged to supplement
their library research with their personal experience, but the speech is not to be a travelogue
or a presentation on “My Summer in Europe” or “My Year as an Exchange Student in Brazil.”
On the other hand, a speech on how Europeans spend their summer vacations or on the
educational system of Brazil would be fine.
4. Persuasive Speeches (2) – One pro and one con.
A Speech of 7 to 8 Minutes Designed to Persuade the Audience on a Question of Value.
In this speech, you are to research one topic for two different speeches. The first persuasive
speech will be providing arguments for the positive or pro side, and your final speech will be
the same topic where you argue for the con or negative position. You would then sum up
this speech by arguing which side you prefer the most and why,
For example, if you were to give a speech on capital punishment/death penalty, the first
speech will provide arguments why you think or believe we should have capital punishment
or death penalty. The final speech is where you would take the opposite side and present a
speech in the negative or con, why capital punishment/death penalty should be abolished.
You will conclude this speech by summarizing which position you would take the pro or con.
If you have any questions about any of these speeches, please do not hesitate to ask
questions. We are here to help you succeed in giving presentations.
Assessment
Assignment Proportion of Final Grade
informative speech 20 percent
persuasive speech PROS 20 percent
quizzes 10 percent
Midterm test 20 percent
persuasive speech CONS 20 percent
class participation and 10 percent
miscellaneous assignments
Class Schedule
(It may be subject to change due to special events of the University, but students will be
announced in advanced)
Reading
Topic—Activity assignments
Class
(based on
Meeting
10th edition)
1 Course Overview
Introduce yourself; course syllabus; explain grading and
attendance policies. Chapters 1, 2
Basic Principles of Speech Communication
2 Introductory Speeches –Duo, Partner speak about Chapter 3, 4, 5
each other
Listening to Speeches (ch3)
Selecting Topics and Purpose (ch4)
Analyzing the Audience (ch5)
Quiz 1
3 Chapters 8,
Organizing the Body of the Speech (ch8)
10,14
Outlining the Speech (ch10)
Speaking to Inform (ch14)
Assign Informative Speeches
4 Beginning and ending the speech (ch9) Chapters 9,
Delivery (ch12) 12, 13
Using Visual Aids (ch13)
Prepare for Impromptu Speeches
5 Impromptu Speeches – Speech with no preparation,
speaking on the spot.
6 Informative Speeches – Speaking to Inform
(half of the class)
7 Informative Speeches – Speaking to Inform
(another half of the class)
8 Midterm exam
9 Quiz 2
Chapters
Speaking to persuade (ch15)
15, 6, 7, 16
Gathering Materials (ch6)
Supporting your ideas (ch7)
Reading
Topic—Activity assignments
Class
(based on
Meeting
10th edition)
Methods of Persuasion (ch16)
Assign Persuasive Speeches
10 Persuasive Speeches – PRO, the Positive
(half of the class)
11 Persuasive Speeches – PRO, the Positive
(another half of the class)
12
Finish Persuasive Speeches (if necessary)
Other types of speeches – Commemorative
Prepare for Final Speech – Persuasive -CON
13
Persuasive Final Speeches –CON, the negative
(half of the class)
14
Persuasive Final Speeches –CON, the negative
(another half of the class)
15 SUM UP the Class (feedback, if any)
Finish the Class