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Red Bull's Ansoff Matrix Strategy

Red Bull has used various Ansoff Matrix strategies to grow its energy drink business, including developing new flavors to attract more consumers, entering new markets like targeting women, deeply penetrating existing markets through innovative sports sponsorships, and diversifying into the sports industry by sponsoring adrenaline sports events.

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1K views3 pages

Red Bull's Ansoff Matrix Strategy

Red Bull has used various Ansoff Matrix strategies to grow its energy drink business, including developing new flavors to attract more consumers, entering new markets like targeting women, deeply penetrating existing markets through innovative sports sponsorships, and diversifying into the sports industry by sponsoring adrenaline sports events.

Uploaded by

unnati
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
  • Market Development
  • Introduction
  • Product Development
  • Market Penetration
  • Diversification

ANSOFF MATRIX REDBULL

Introduction –

Product Development
 Introduced different flavours (Blue berry, Coconut Berry
and Water melon)
 Develop product for attracting consumer.

Market Development
 Adapted strategy by entering into different markets.
 Also started targeting women more.
Market Penetration
 Red Bull has penetrated the market deeply.
 It penetrated the market with the innovative induction
of the new adrenaline sports.
 The company involved in attracting the sports world.
 The main strategy of Red bull is not taking the product
to the people but attracting people towards their
product.

Diversification
 Diversification is the growth strategy which focuses on
the launch of new product for the new markets by the
company.
 As the Red Bull is an energy drink, it diversified itself in
the sports industry.
 It attracts novelty which is the combination of different
downhill races for example ice hockey, skiing etc.

ANSOFF MATRIX REDBULL Introduction – Product Development Introduced different flavours (Blue berry, Cocon
Market Penetration Red Bull has penetrated the market deeply. It penetrated the market with the innovative induction of t

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