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Sales and Distribution Management MCQs

This document contains 42 multiple choice questions and answers related to sales and distribution management. The questions cover topics such as sales promotion tools, objectives of selling, customer lifetime value, delegation, sales compensation models, logistics, supply chain management, and value chains. The questions are in a quiz format with a single correct answer provided for each.

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0% found this document useful (0 votes)
1K views18 pages

Sales and Distribution Management MCQs

This document contains 42 multiple choice questions and answers related to sales and distribution management. The questions cover topics such as sales promotion tools, objectives of selling, customer lifetime value, delegation, sales compensation models, logistics, supply chain management, and value chains. The questions are in a quiz format with a single correct answer provided for each.

Uploaded by

samaya pyp
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

7/9/2021 Sales and Distribution Management MCQ with Answers

EGUARDIAN
Online Courses

Sales and Distribution Management MCQ with


Answers
by Eguardian India / Marketing Management MCQ

Sales and Distribution Management MCQ with Answers for Marketing


Management Courses of regular and distance education institutes.

Sales and Distribution Management MCQ with Answers


1. Two commonly faced problems in the services business are –

a. Lack of training

b. Resistance to selling

c. Making the service tangible

d. Sales promotion

Ans. a & b

2. Sales promotion tools aimed at three tools are –

a. Customers

b. Incentives

c. Intermediaries

d. Salesforce

Ans. a, c, d

3. The most important objectives of _____ is to convince customers to make a


purchase.

a. Direct marketing

b. The person selling

c. Person to person communication

d. Integrating programs

Ans. B

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4. How profitable a given customer is over time defines your _____.


a. Assessment

b. Cycle efficiency

c. Follow up

d. Lifetime value

Ans. D

5. When a player assumes more of a leadership role on a team, It is


called_____.

a. Stepping up

b. Stepping stone

c. Follow the leader

d. None of the above

Ans. A

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7/9/2021 Sales and Distribution Management MCQ with Answers
6. We should lead from the right brain and manage from the _____.

a. Central brain

b. Whole-brain

c. Left brain

d. Right brain

Ans. C

7. The second critical skill for personal management is _____.

a. Thread

b. Producer

c. Subordinates

d. Delegation

Ans. D

8. Delegation can b classified into –

a. Gofer delegation

b. Supervision of efforts

c. Stewardship

d. Micromanaging

e. Scheduling

Ans. a & b

9. The_____ multiyear programme and framework for training and measuring


standards of capability are operated for all store staff.

Ans. The signet jewellery academy

10. ____ is a flexible programme consisting of six elements that better enable
store staff to meet the needs of customers.

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a. BCD

b. LME

c. ACE

d. EPS

Ans. C

11. System has helped companies to_____.

a. Increase sales

b. Expand more efficiently

c. Reducing training and development cost

d. All of the above

Ans. D

12. No hype no pressure just excellent_____ built around credibility and


integrity.

a. Goods

b. Services

c. Talk

d. Think

Ans. B

13. A new retired sales consultant for a daily newspaper trips to mind
was_____.

a. Gallatin

b. Fred

c. Rich

d. None of the above

Ans B
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Ans. B

14. Fish believes in the concept of _____.

a. Cooperation

b. Coordination

c. Teamwork

d. Mutual trust

Ans. D

15. The two criteria for sales compensation use are_____ and_____.

a. Customer perception

b. Customer persuasion
c. Customer retention

d. Customer contact

Ans. b & d

16. Pay for the point of persuasion is the rule of_____.

a. Finger

b. Purchase

c. Thumb

d. Satisfaction

Ans. C

17. E-Commerce is the primary sales link with the customer, but customers
must be convinced to sin up is known as _____.

a. Signing up

b. Matriculation selling

c Forward selling
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c. Forward selling

d. Cross-selling

Ans. B
18. Two most common errors are –

a. Land lording

b. Appeasement pay

c. Sales expenses

d. Buying decisions

Ans. a & b

19. Once monetary needs are realized_____ needs can be realized with sales
incentives.

a. Social acceptance

b. Personal esteem

c. Psychic income

d. Self realization

Ans. C

20. Behavioral model is given by _____.

a. B.F. Skinner ’s

b. Fried

c. Meredith

d. Maritz

Ans. A

21._____ is the companion of a surprising number of sales professionals.

a. Negotiation

b. Fear

c Desire
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c. Desire

d. Pride

Ans. B
22. _____ is a routine job.

a. Negotiation

b. Desire for recognition

c. Sales

d. Incentive program

Ans. C

23._____ are important & provide accountability to promote entrepreneurial


spirit and reduce turnover.

a. Trends

b. Projections

c. Benchmarks

d. Territories

Ans. D

24. Finding and visualizing groups of facts not previously known is –

a. Sequences

b. Clustering

c. Forecasting

d. Associations

Ans. B

25. _____ contains department or division-wide information.

a. Data mining

b. Data warehousing

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c. Datamart

d. Data clustering

Ans. C

26. Logistics can be classified into –

a. One that is linked to operations

b. That is linked to strategy

c. That is linked to forecasting

d. That is linked to responsibility

Ans. a & b

27. Modes of transaction available in logistics are not include –

a. Rail

b. Road

c. Air
d. Water

e. Ship

f. Pipeline

Ans. E

28. Transportation is used by businesses for the delivery of goods from


distant suppliers.

a. Air

b. Sea

c. Rail

d. Road

Ans. B

29. The philosophy of _____ is based on the principle of less quantity is lesser
interval resulting in more deliveries.

a. VMI

b. JIT

c. TQM

d. SCM

Ans. B

30. Basic functions in warehousing are –

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a. Handling

b. Storage

c. Information transfer

d. All of the above

Ans. D

31. Key influencer for consumer services and entertainment can be –

a. Family & friends

b. Retailers & store staff

c. Specifiers

d. None of the above

Ans. A

32. [Link] is a market of _____.

a. BZC operation

b. BZB auctions

c. CZB auctions

d. CZC format

Ans. C

33. _____ are at the end o supply chain.

a. Distributor

b. Customer

c. Retailers

d. Wholesaler

Ans. C

34._____ base on early, frequent and proactive involvement with key


suppliers to develop a partnership for improvement.

a. GSE approach

b. SER approach

c. HR’s approach

d. HP’s approach

Ans. D

35. This is not the type of supply chain.

a. Ripe supply chains

b. Internal supply chain

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c. Network oriented supply chain

d. Value chains

Ans. C

36._____ bridges the gap between consumer demand and producer supply.

a. Courier

b. Transportation

c. Inventory

d. Logistics

Ans. D

37._____ becomes the amount a customer is willing to pay for the


product/service provided by the supplier.

a. Value

b. Money

c. Cost

d. Interest

Ans. A

38. Information flows can be categorized as –

a. Strategy

b. Tactical

c. Functional

d. Operational

Ans. a, b, d

39. Make versus buy –

a. Operational decision

b. Strategic decision

c. Functional decision

d. Tactical decision

Ans. B

40. Capturing, analyzing and disseminating the right _____ is key to the
success of any operation.

a. Data

b. Information

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c. Demand & supply

d. None of the above

Ans. B

41._____ and sourcing are important elements in the packages as they reflect
specific aspects of the product.

a. Packaging

b. Pricing

c. Distribution

d. Supplying

Ans. B

42. The _____ is that the value chain may be used to identify and understand
the specific sources of competitive advantages.

a. Kotler ’s agreement
b. Fried agreement

c. Porter ’s agreement

d. None of the above

Ans. C

43._____ is a tool which estimates inventory requirements at stocking


locations.

a. ERP

b. DRP

c. SCM

d. MRP-II

Ans. B

44._____ is defined as the development of a long term relationship with a


limited number of suppliers on the basis of mutual confidence.

a. Third-party logistics

b. Use of ERP/DRP technique

c. Co makers

d. Postponement

Ans. C

45. E-business is SCM can be classified as –

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a. E-commerce

b. E-procurement

c. E-collaboration

d. All of the above

Ans. D

46. Selling services involves guidelines –

a. Facilitation of equality assessment by customer

b. Making service intangible

c. Use of references from internal sources

d. Recognition importance of customer contact personnel

Ans. a & d

47. Public relations is concerned with marketing tasks involves.

a. Reinforcing positioning

b. Building and maintaining image

c. Handling problems and issues smoothly

d. All of the above

Ans. D

48. Personal selling’s objective of promotion should include_____.

a. Building product awareness

b. Creating interest

c. Providing information

d. Stimulating supply

Ans. a, b, c

49. Personal selling strategy involves these three key elements_____.

a. Sales team

b. Understanding of clients

c. Sales performance

d. Sales structure

Ans. a, b, & d

50. It is a method for communicating with corporate customers due to


increasing cost in the direct sales force.

a. Mass marketing

b. Target marketing

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c. Direct marketing

d. Personal marketing

Ans. C

51. Duties and responsibilities of a sales executive are not –

a. Conducts cols calls prospects and qualities and qualities account


opportunities

b. Develop a detailed territory plan

c. Develop a detailed budgeting plan

d. Act as a resource for multiple industries

Ans. D

52. Stewardship delegation requires five areas of the commitment to


expectations.

a. Guidelines

b. Consequences

c. Productivity

d. Desired results

Ans. C

53. Recruitment procedures involve –

a. Online facilities

b. Continue to improve the suitability of new stores personnel

c. Training

d. Development of training software’s

Ans. a, b, c

54._____ is a graphic depiction of the normal distribution of employee


performance is an organization.

a. The behavioural model

b. The bell curve

c. Psychological model

d. Imagination model

Ans. B

55._____ is a systematic plan for the utilization of manpower and material


resources.

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a. Human resource

b. Financial planning

c. Budget

d. Material planning

Ans. C

56. Advantages of the budget does not include –

a. It serves as a basis for evaluating the performance of the supervisor

b. Efficiency and improvement in working of the organization

c. IT helps in developing a team spirit where participation in budgeting is


encouraged

d. Minimizes the possibilities of buck-passing if the budget figures are not


met

Ans. A

57. Functions of logistics management involves –

a. Right time

b. Right price

c. Right quality

d. Right product

Ans. a, b, c

58. Disadvantages of SEA transportation are –

a. High cost

b. Longer lead/delivery times

c. Suitable for a product with long lead times

d. Ideal for transporting heavy and bulky goods


Ans. a & b

59. Strategies decisions are required in managing the supply chain are –

a. Warehousing

b. Transportation

c. Make varies buy

d. Information technology solution and information

e. All of the above

Ans. E

60. Material handling consists.


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a. Receiving

b. Storing

c. Information transfer

d. Shipping

e. Handling

Ans. a, b, d

61. Minimization of conflict can do by –

a. Segments the products

b. Setup exclusive or limited territories

c. Provide MDF / Co-op level and let the resellers choose to establish their
own competitive advantage

d. None of the above

Ans. a, b, c

62. Tools which will help suppliers reach key influencers not include.

a. Product & technical information

b. Perform a marketing channels audit

c. Recognition

d. Sponsorships

e. Regular communication

Ans. B

63._____ is responsible for ensuring that product in distribution and reseller


locations gets sold out.

a. Channel marketing

b. Companies

c. Clear segmentation

d. VAR’S

Ans. A

64._____ consists of the sale of goods or merchandise for personal or


household consumption either from a fixed location.

a. Wholesaling

b. Retailing

c. Distribution

d. Selling

Ans. B
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65. The logistics partner usually take care of everything.

a. Outbound logistics

b. Inbound logistics

c. Relationships

d. Information

e. All of the above

Ans. E

66. _____ is a network of the manufacturer suppliers, and suppliers. Suppliers


on the one hand and customers and customer ’s customer on the other hand.

a. ERP

b. SCM

c. DRP

d. SCI

e. BPR

Ans. B

67. The _____ identifies the linkages and interdependencies between


suppliers, buyers, intermediaries and end-users.

a. SCM

b. BPR

c. ERP

d. CRM

e. Value chain

Ans. E

68. Delaying the final labelling, assembly or packaging until the last moment
is known as the principal of_____.

a. DRP

b. Co-maker ship

c. Postponement

d. Outsourcing logistics

Ans. C

69._____ is a means of distributing information.

a. Internet

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b. Intranet

c. VPN

d. WAN

Ans. B

70. The data warehouse concept ids gaining acceptance in part because of
the possibility of fruitful_____.

a. Datamart

b. Data mining

c. Data replication

d. Data redundancy

Ans. B

71. System has helped companies in –

a. Increase sales

b. Reduce turnover of personnel

c. Expand more efficiently

d. Reduce training and development costs

e. Generate a significant return on investment

f. All of the above

Ans. F

72. Sales psychology factors include –

a. Pride

b. Need to desired

c. Fear

d. Desire for recognition

e. Conscience

f. Boredom avoidance

g. Al of the above

Ans. G

73. Match the following –

a. Association i. The recognition of patterns and a resulting new


organization to data

b. Clustering ii. When one event can be correlated to another event

c. Sequences iii. Finding and visualizing groups of facts not previously


known

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d. Classification iv. The event leading to another later event

A. a-ii, b-i, c-iv, d-iii

B. a-iii, b-ii, c-iv, d-i

C. a-i, b-ii, c-iii, d-iv

D. a-iv, b-iii, c-ii, d-i

Ans. A

74. Problems and obstacles faced by a company in reaching to its key


influencers are –

a. Key influencers do not respond to supplier ’s approach

b. Reluctance by a company of dealing with all the industry’s key influences

c. Key influencers are already aligned with a competitor

d. Talk to end customers and channel partners

e. Analyze business sources

Ans. a, b, c

75. Supply chain performances do not include –

a. IT solution

b. Manufacturing support

c. Global freight management

d. Warehousing & distribution

e. Consolidation

f. Development of shipment strategies

Ans. a, b, c, d, e

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