EVIDENCIA
TALLER DE COMPRESION LECTORA
APRENDIZ
YENNY CAROLINA LANDINEZ MARTINEZ
INSTRUCTORA
LUISA FERNANDA GIRALDO
CENTRO DE FORMACION REGIONAL QUINDIO
GESTION DE MERCADOS
FICHA 2175872
2021
[Link] the Word with the corresponding meaning:
a. Supply. (c) Expensive
b. Demand. (b) Desire to buy any product
c. High price. (d) All people
d. Mass market. (e) The lifetime of goods and services
e. Life cycle. (a) Disposition to offer products
2. According to the text, mention the things people take into
account to determine the demand.
Tastes, preferences, fashion and price are of great relevance when purchasing the
products that consumers demand.
3.. Write F for false or T for true.
a. Production cost depends on Technology
F () V (X)
b. As greater the expectations are, the lower will be the offer from the
companies.
F (X) V ()
c. One of the four Ps of marketing mix is Package
F (X) V ()
d. Price is the amount a customer pays for the product
F () V (X)
e. Planning is to transform and develop marketing objectives to
marketing strategies
F (X) V ()
4. Answer the following questions
1. What is Benchmarking?
Benchmarking is a systematic and continuous process to evaluate the products,
services and work processes of organizations that are recognized as
representatives of best practices, with the purpose of making organizational
improvements.
Benchmarking is a process through which references and information from other
brands or companies are collected where methods and strategies are adapted
within the law, inspiration and new ideas are collected by comparing a company or
brand with its competitors or leaders of the market.
The main objective of benchmarking is to increase the quality level of the products
or services of a company or brand, taking into account the characteristics of other
similar products or services that lead the market.
[Link] is the process of Benchmarking?
It is a continuous process where the products, services or work processes of the
leading companies are taken as a reference, to compare with those of the
company and make improvements and implement them. If we take as a reference
those who stand out in the area that we want to improve and study their strategies,
methods and techniques to later improve and adapt them to our company, we will
achieve a high level of competitiveness.
5. Number the aspects to be taken into account in
Benchmarking:
The price: It is a very important indicator in marketing and multi-brand distribution,
the constant monitoring of the price level is a requirement.
Financial statements: A comparison of the financial indicators of the company
with respect to the competition will show us in depth our entrepreneurial talent.
Marketing, advertising and positioning: It is not difficult to compare the
investment in advertising of the company with respect to the competition.
The human resource: It is essential for the effective growth and proper
functioning of the company, which is why it is important to have adequate human
quality.
This implies ensuring a sufficient number, but also competent and motivated for
the proper functioning of the organization.
[Link] the vocabulary (20 words) from the reading, and make a
Glossary:
Organize the words in alphabetic order and write the meaning of
each word.
[Link]: Dissemination or disclosure of information, ideas and commercial
opinion, with the intention that someone acquires a certain product.
2. Benchmarking: It is a continuous process where the products, services or work
processes of the leading companies are taken as a reference, to compare with
those of the company and make improvements and implement them.
3. Business: Activity or work that is carried out to obtain a profit, consists of
carrying out commercial operations, buying or selling products or services.
4. Business organization: It is the correct order of resources and functions given
to satisfy the objectives of the company.
5. Competence: It is understood as the degree of novelty of the business
opportunity for the new product or service in the realization environment.
6. Demand: It is the amount of goods or services that buyers or consumers are
willing to purchase to satisfy their needs or desires, and they have the ability to pay
at a specified price and in an established place "
7. Distribution system: The distribution system defines whether the type of
distribution of a company will be carried out internally, externally or mixed.
8. Financial state: The financial system allows money to circulate in the economy,
to pass through many people and to carry out transactions with it, which
encourages a number of activities, such as investment in projects that, without a
minimum amount of resources, cannot be carried out. they could do, this being the
way the economy moves.
9. High price: It is a price that is above its breakeven point. If that is the case,
then the price tends to fall due to the excess of supply over the quantity demanded.
10. Human resource: Area in charge within the company in which everything
related to the personnel working in it is managed. This includes from recruitment,
selection, hiring, onboarding or welcome, training, promotion, payroll and layoffs.
11. Life cycle: The life cycle of a product is the evolution of the sale that an article
or service has during the time it remains on the market.
12. Marketing strategy: It is the creation of actions or tactics that lead to the
fundamental objective of increasing sales and achieving a sustainable competitive
advantage over time.
13. Marketplace: From marketing, the market is made up of all consumers or
potential buyers of a product.
14. Marketing mix: The marketing mix is an analysis of the internal strategy of
companies with four variables: price, product, distribution and promotion.
15. Product: A product is an eligible, viable and repeatable option that the supply
makes available to the demand, to satisfy a need or meet a desire through its use
or consumption. The product is one of the structural components of the marketing
mix.
16. Processes: A process is a sequence of actions that are carried out to achieve
a certain purpose.
17. Positioning: Positioning is called the image that the brand, product, service or
company occupies in the mind of the consumer.
18. Services: It is the action or set of activities aimed at satisfying a specific
customer need, providing an immaterial and personalized product.
19. Supply: It is defined as the amount of goods or services that producers are
willing to offer at different prices, it can also be the amount of products and
services available to be consumed.
[Link] price: It is defined as the amount of money that the consumer is willing to
pay to obtain the benefits of a product or service
7. Write a ten lines text that summarizes the topic of the activity.
In the present work, the investigative process is carried out, the purpose of which is
to develop written and reading comprehension skills in a second language, in this
case English as a foreign language, where it is sought to define terms that allow
familiarization with the language and its importance today since it is one of the
most influential languages worldwide.
The importance of supply and demand in the market and the key terms for the
proper development and growth of the company or organization are defined. There
is also talk of benchmarking or "comparative evaluation" in order to transfer
knowledge of good practices and the application of processes to the product or
service on the areas of interest in the company.
BIBLIOGRAPHY
[Link]
[Link]
factores-cuenta
[Link]
[Link]