DESI
GNPROGRAMME
I
ITKANPUR
PLACEMENTBROCHURE2017-
18
I
NDEX
1 Hi
stor
y 6 Wor
kshops
2Vision 7Facilities
3About 8PastRecruiters
4CoursesandCurriculum 9Contacts
5AwardsandRecognition
HI
STORY Root
tot
edi
hewor
nacommi
ldofcr
t
mentt
eati
v i
ty, t
oi nt
heDesi
roduci
gnpr
ngst
ogr
udent
amme
s
atIlTKanpurt racesitshi storybackt ot hegr owi ng
exper ti
sei nComput erAi dedDesi gn( CAD) ,Pr oduct
DesignandVi sualCommuni cat ionwi thint heI ITK
faculty.
Theest ablishmentofUNDP- suppor tedNat ional
Cent reonCADandt hecol labor ationwi thMI Ti n
theMedi aLabAsi apr ojectpr ov idedt hei mmedi ate
i
mpet ust oi ni
ti
ateapr ogr ammet hatwoul df ocuson
form andf unctiontoget heri nt hear easofpr oduct
2017Bat
chSt
rengt
h-16 designaswel lasv i
sual communi cat ion.
Theest ablishmentofDesi gnpr ogr ammesatot her
AreasofSpeci alizat
ion l
lTs( Delhi andGuwahat i)ar oundt hesamet ime
I
ndustrilDesign alsoact edasaspur ,prompt inganI ITKt eam t ov i
sit
Vi
sual Communi cati
on 10wel l
-knownDesi gni nst itutesacr osst hewor ld.
UserEx peri
enceDesi gn Thisr esultedint heproposal fort hel lTKDesi gn
I
nteractionDesign Progr ammewi thit
sUSPofi nter disci plinaryt hat
clearlymar keditsdiff
er encef rom ex istingDesi gn
programmesatot herinst ituteswi thinI ndia, i
ncl udi
ng
otherl Ts.
l
1
VI
SION
Def i
ningDesi gnasacombi nationoff or m andf unct ion, t he
DesignPr ogr ammeenv i
sionsi tselfasani nt erdisciplinar yspace
forco- creat ionofdesi gneducat ion, r
esear chanduser - centric
applicat i
[Link] iev eindev elopingacol labor ati
veenv iron-
mentbet weenst udent s,researcher s,academi ciansandbusi -
nesspr actiti
oner senabl ingknowl edgeshar ingandex per ience
[Link] call
y,webel i
ev einLear ningbyDoi ng, ex
per i
ment ation, col l
abor ationandi nnov ati
on.
Weai m atcr eatingt henex tgener ationofdesi gner s,desi gn
resear cher sanddesi gnl eader swhowi llconcept ualizeandde-
velopdesi gnsol utionsf ort hechal lengesf acedbyt hei ndust r
y
andsoci ety. Todoso, wef osterapassi onbasedandst udent
centr i
cl earni ngcul t
ur e.
Weconst ant lyex plor ecreat i
veway sofwor kingandenhanci ng
i
nt eractiont osuppor twor ld—cl assdev elopmenti neducat i
on,
resear chandpr act i
cal
applicat i
oncont ex t
.West r
ivetobui l
ddesi gner s'abil
ityt o
resear ch, discov er ,i
nv ent, i
nnov ate, i
deate, makedeci sions
andev aluat ef ort hepur poseofi mpr ovingt hequal it
yofl if
e.
2
ABOUT
Desi
gnPr ogrammei sanint
erdi
scipl
inar
ysynthesi
s
ofdesign, aesthet
ics,t
echnol
ogy,social
sci
encesand
marketing, whil
ealsoadheri
ngtot hepri
nci
plesof
sust
ainabi l
ity
.
l
tsdi
sti
ngui
shi
ngf
eat
uresi
ncl
udes:
Creat
ivi
tyi
nevolut
ionofpr
oduct
slser
vicesf
or
bett
ermentofsoci
ety
.
Coll
abor
ationbet
weenstudent
s,r
esearchers,
academi
ciansandbusi
nesspract
it
ioners.
Ast
udent
-cent
ri
clear
ningcul
tur
e.
Apedagogyof‘
lear
ningbydoi
ng’
,exper
iment
ati
on
andi
nnovati
on.
3
COURSECURRI
CULUM
Thecurr
icul
um isplannedina‘mannertoconver
ttheoret
i-
call
ear
ningintotangi
bleserv
ices&products,
supplement- Specifi
cElectives:
edbythoroughresearch‘
. -Int
eracti
onDesi gn
-UserCent r
edDesi gn
Subjects&cour secontentiscont i
nuall
yprogressi
ngt o -Form &St yl
e
adaptt othechangingarenasandsensi bi
li
ti
esofdesign. -2D,3DVi sualDesign
From study i
ngbasicsofdesignt heor
y&pr acticetoapply
- -Cogniti
vePsy chol
ogy
i
ngt hesei nsemester-
longpr oj
ects,t
hecour seprovi
des -Int
egratedNewPr oductDevel
opment
adequat eopportuni
tyforbrain-
stormingy i
eldi
ngproduct -ManagementofDesi gnInnovat
ion
andser vicestomeetsocial,envi
ronment alandbusiness
needs.
Thepr ogrammeof f
ersthr
eedi st
inctstudytracks:
UserExper
ience&I
nter
act
ionDesi
gn
I
ndust
ri
alDesi
gn
Vi
sualCommuni
cat
ion
Student
sculminat
ethei
rlear
ningi
ntoathesi
spr
oject
spreadoveraperi
odoftwosemesters.
4
AWARDSANDRECOGNI
TIONS
Fi
rstPr
ize-'
TheRedDotI
nter
nat
ional
Desi
gnAwar
d'f
or2017 1stPr
ize-ESCORTSTr
act
orof2020Desi
gnCont
est2009
Fi
rstPr
ize-Gandhi
anYoungTechnol
ogi
cal
Innov
ati
onAwar
d2017 1stPr
ize-UMOBoy
cot
tBadDesi
gn2009
Br
onz
e-Li
ght
ingDesi
gncat
egor
y2017 1stPr
ize-Desi
gnChal
l
enge2008YAHOOR&D,
Bangal
ore
Speci
alMent
ion-Honey
wel
lAer
ospaceDesi
gnChal
l
enge2016 1stPr
ize-RE-
kri
ti
—2008I
DAl
l
CT,
Gandhi
nagar
1stpr
ize-Mak
einI
ndi
a,Hackat
hon2016 1stPr
ize-‘
JustDesi
gn‘
forWast
eDi
sposal
Syst
em IRGB2007
A’
Desi
gnAwar
d-Br
onz
eCat
egor
y2016 1stPr
ize-‘
RangDeBasant
i'
IRGB2007
2ndpr
ize-Honey
wel
lAer
ospaceDesi
gnChal
l
enge2016 Runnerup-Medi
aCat
egor
yIPuneDesi
gnFest
ival
2013
1stpr
ize-I
MPRI
NTI
ndi
aini
ti
ati
veNat
ional
Logodesi
gncompet
it
ion 2ndPr
ize-Packi
nnov
a2011
1stpr
ize-Honey
wel
lAer
ospaceDesi
gnChal
l
enge2015 2ndPr
ize-Desi
gnofTr
ansi
tSy
stem,
PuneDesi
gnFest
ival
2008
1stpr
ize-GOLDMANSACHSDesi
gnChal
l
enge2014 2ndRunner
s-up-NOKI
ABhasha2011
1stPr
ize-Hackat
hon2013or
gani
zedbyGov
[Link]
ndi
aformobi
l
e 3r
dpr
ize-USI
DNOKI
AInt
ernat
ional
Desi
gnChal
l
enge2009
app"
FYl
—ForYourI
nfor
mat
ion" Fi
nal
i
st-“
Per
fectWor
ld"IWCFi
l
m Fest
ival
2013
GEI
nnov
ati
onAwar
d2012f
or"
Var
daan" Fi
nal
i
st-I
CSI
RRobotDesi
gn2010
1stPr
ize-SAMSUNGSpl
ashI
ndi
aonT
.V. Fi
nal
i
st-UNI
CEFWor
ldwi
deVi
deoCont
est2009
Awar
ded3BestAppsISAMSUNGSmar
tAppChal
l
enge2012 BestDev
eloperAwar
d-NOKI
ABhasha2011
1stPr
ize-TRAILogoCompet
it
ion2012 1stPr
ize-SAEDesi
gnChal
l
enge2010
5
WORKSHOPS
Apartfr
om theint
ernati
onalandnationalopport
unit
ies,stu-
dentsgetampleexposurethroughwor kshopsconductedby
i
ndustryexper
tsandf acul
ti
esfrom otherrenownedinsti
tu-
ti
ons.
Desi
gnprinci
plesarecementedintoandfurtheri
mbibedby
st
udents,
throughseminars&wor kshops,t
ak enbyvi
sit
ingfac-
ul
ti
esfr
om l l
Sc,l
lTGuwahati,
NlDs,AaltoDesignFact
ory,Hel-
si
nkiet
[Link] hem ar
elist
edbelow:
UserExperienceDesign-lhumkeeSengupt alyengar
PD6-Aal toDesignfactor
y
USIDGur ukul
TypographyWor kshop-Dr .UdayKumar
ToyDesignWor kshop-Pr [Link]
Bicy
cledesignwor kshop-T .lcy
cle
‘
Code’Desi
gnWor kshopbyHi
ndustanUni
lev
erLimi
ted
Usabi
li
ty&Int
eracti
oninWebDesign-RenéSchnei
der
For
m Expl
orat
ionWor
kshop-Pr
[Link]
nashShi
nde
6
F
ACI
LITI
ES
AdvancedComput erHuman Digit
alMedi aCINTIQLab: RapidPr ot otypingLab:
Int
eractionLab: Equippedwi t
hdi r
ectinputWacom CINTIQsy s- DesignPr ogrammehousesar apid
Thelabhel psst udentst obl endt echnol- [Link] fer
simmensef lex
ibi
li
tyallowi
ng prototypingmachi neandast at eof
ogywi t
hhumanneedsandf or esee thestudentst oworkonwi derangeofprojects thear t3DScanni ngmachi [Link] thful
l
fut
ureofcomput erhumani nt eracti
ons; i
nv ol
vingdigital
medi a,i
ncl
udingil
l
ustrat
ions,digi
- colorprot otypingabilit
y,st
udent scan
equippedwi thlatestsyst emssuchas talvi
suali
zation,3Dmodel l
ingandrenderi
nget c. createfinal protot
y peswi t
hahi gh
MicrosoftXBOX, [Link] u- l
ev [Link] t
hercompl ement
dentstoex ploretheimmensepossi bil
i
- productdesi gnstudies,thelabi s
Tinker inglaboratory: equippedwi tha3DScanner ,thathelp
ti
esoft angibleuseri nt
erf aces, gestur
e Apl atfor mforcreativemi ndst ocomeoutoft heir
basedint er
actions,virt
ual r
eal i
tyand scananyphy sicalthree
‘
ThinkSpace’ t
ohands—0n‘ TinkerSpace’ ,t
otrans- dimensi onal model i
ntoav ir
tual 3D
augment edr eali
ty. formt heiri
deasi ntoreal-t i
meengi neeringobjects,
topr oduct sandpat ent [Link] ppedwi thallbasic
manuf acturi
nguni ts&heav ymachi nesdedi cated Medi aTechnol ogyCent re:
4i-Lab: TheMedi a&Technol ogycent r
ei san
forfabr icati
onsar eav ail
abl e.
TheLi i'
sst andsf orI nnov ation, I
ntegr a- attemptt oencour ageandcul t
ivatea
ti
on, I
ncubat ionandI mpl ement [Link] senseofappr eciati
onandex plorethe
i
sanenabl ingl aborat or
ywi thanobj ec- skill
sinvolvedi nt henewmedi af or
ti
vet ofacili
tatedesi gnev olutioni nt
o Mat er ial
sandCr afti
ngSt udio:
creativ
eex pressi ons. Thecent reai ms
compl etepr oducts, envisagedasa Equi ppedwi t
hwi dev arietyoft oolsandmachi nes
topr ovi
deameani ngf ulplatformt o
centralfacil
ityforconceptdesi gnand tohel pst i
rstudent s‘imagi [Link] t
ancei s
explorenewhor izonsi nthef i
eldof
productr eali
z ati
[Link] abor atoryenv i givent otheabili
tyofcr af ti
ngwi thvariousmat er
i-
fi
lmmaki ng, audi or ecor ding,andcr ea-
ronmenti sst ructuredt odi gitallyinte- alst ocr eateproduct s,forms, objects,protot
y pes
ti
vedesi [Link] ,thathel pscan
gratethepr ocessesofdesi gn, simul a- anyphy sical threedi mensi onal model
ti
onandmanuf acturing. i
ntoav i
rtual 3DModel
7
PASTRECRUI
TERS
I
nter
act
ionDesi
gn&UserExper
ience Vi
sualCommuni
cat
ion
Microsof t Dentsu
Nokia E-Mantr
as
Oracle Pencil
Sauce
Inf
osy s TataElxsi
Naukr i
Honey wel l
Aut
omobi
le
AshokLeyland
YahooR&D
Baj
aj
Ibi
boI nteracti
ve
DCSt udi
o
Capital Dynamics
Ei
cher
BhartiSof tBank
Forbes
SamsungResear chIndia
HeroHonda
Hewlet t-Packar
dCompany
JCB
Cogniz antTechnologySol ut
ions
Tat
a
Resear chi nMotion
TVS
TataConsul t
ancySer v
ices
St
art
ups Pr
oductDesi
gn
ElephantaDesign
DCube
ForbesMar shall
Hexol
abs
Godr ej
I
ndesi
gn
Haier
RedStudi
o
IndianToboccoCompany
Thi
nki
ngThreads
Ingersol
lRand
LG
8 Videocon
CONTACTI
NFORMATI
ON
DrShant
anuBhat
tachar
ya Al
okE
Head,DesignProgramme StudentPl acementCo-or
dinat
or
Heli
copterBui
ldi
ng,2ndFl
oor Email:ealok@ii
tk.
ac.
in
I
ndianInsti
tut
eofTechnol
ogy
,Kanpur Phone: +919035420522
Utt
arPradesh-208016
Email
:head_cs@ii
tk.
ac.
in SoumyaKundu
Phone:90838346369 StudentPlacementCo- or
dinat
or
Email:soumy ak@ii
tk.
ac.
in
Phone: +919163733093
St
udentPl
acementOf
fi
ce
Email
:spo@ii
tk.
ac.
in
Phone:+91-
512-
2594433
9
DesignProgramme
I
ndi
anI
nstit
uteOfTechnology
,Kanpur
Ut
tarPradesh,
India,
208016