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K-Star Graham Balls Business Plan

The document provides a business plan for "K-Star Graham Balls", a food business selling Korean-inspired graham balls. The business will be run as a partnership by a group of students. It will operate on the campus of St. Anthony's College, selling 150 pieces of "Oppah Graham Balls" per day at ₱10 each. The graham balls will be made from graham cracker crumbs, condensed milk, marshmallows, and sprinkles. They will be packaged attractively with images of Korean idols to appeal to customers. Personal selling will be used to promote the product with the tagline "Bilog na, matamis pa. 'San ka pa? Bili

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Candy Furio
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0% found this document useful (0 votes)
293 views14 pages

K-Star Graham Balls Business Plan

The document provides a business plan for "K-Star Graham Balls", a food business selling Korean-inspired graham balls. The business will be run as a partnership by a group of students. It will operate on the campus of St. Anthony's College, selling 150 pieces of "Oppah Graham Balls" per day at ₱10 each. The graham balls will be made from graham cracker crumbs, condensed milk, marshmallows, and sprinkles. They will be packaged attractively with images of Korean idols to appeal to customers. Personal selling will be used to promote the product with the tagline "Bilog na, matamis pa. 'San ka pa? Bili

Uploaded by

Candy Furio
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Chapter 1: Background Information
  • Chapter 2: Marketing Plan
  • Chapter 3: Operational Plan

St.

Anthony’s College
San Jose, Antique, 5700

Business Plan: K-Star Graham Balls

Presented to

Ms. Julie Ann Garmino, LPT

Teacher

Entrepreneurship

St. Anthony’s College

San Jose, Antique

In partial fulfillment

Of the requirements for the Course

Entrepreneurship

Andrea Nicole H. Magbanua

Ariana Raine Florencel M. Gicaraya

Lykah L. Salvaleon

Dikembie Kriesler M. Galilea

Danmark F. Asenjo

Jose Marie C. Pechayco

Ray M. Flores

Joshua Robins Mistio

STEM 12 – St. Joan of Arc

January 2020
St. Anthony’s College
San Jose, Antique, 5700

CHAPTER 1
Background Information

A. Business Name

The name of the business is “K-Star Graham Balls”.

B. Business Description

The name of the entrepreneurs business, “K-Star Graham Balls” came


from the group idea, because now a day the entrepreneurs observed in
today’s generation teenagers are very attractive to Korean singers and
actors so, the entrepreneurs decided that we will be using the theme of
Koreans so it can attract are customers. This business belongs to food
industry because this kind of industry covers all aspect of food
production, because “K-Star Graham Ball” is all about dessert that we
can consider as food for the costumer. The nature of this business is
Partnership. This type of business is a personal partnership, this is
formed by the agreement between two or more individuals to carry own a
business. This business is considered as a partnership because the
entrepreneurs invest money to put up the business, the entrepreneurs
also have an agreement that the profit and losses are divided and we also
share are skills and resources for the betterment of the business , This
will be located at St. Anthony’s College Campus.

C. Business Logo & Business Logo Description

The entrepreneurs came up to this kind of logo, because it is related to


the name of the business which is “ K-Star Graham Balls”, through this
it could express that the entrepreneurs are selling Korean inspired
graham balls. The color blue represents lucky because it is the color of
St. Anthony’s College
San Jose, Antique, 5700

the year and the entrepreneurs believe that this will give us luck to our
business, white color represents light and guidance so that
entrepreneurs believe could be able to pursue our business whole-
heartedly despite of the struggles, and the black represents the struggles
that the entrepreneurs had been through to put up this business.
D. Vision Statement

“K-Star Graham Balls” is a type of business that can help students who
loves to eat sweet foods, to satisfy their cravings and to provide them
some remembrance of their Korean idols.

E. Mission Statement

To provide good quality food, enjoyment and services to the students,


school staffs and visitors.

F. Objectives

“K-Star Graham Ball” is a type of business that will provides satisfaction,


and good quality of food, it is also inspired by Korean K-pop Idols.

Aims of our business:


 To sell affordable food with palatable taste
 To share our expertise in cooking sweet food
 To add value and making a profit
 To give inspiration through the pictures of their k-idols
 To satisfy their cravings
 To offer value through products and services to the customers
St. Anthony’s College
San Jose, Antique, 5700

CHAPTER 2
Marketing Plan

A. Product Name

The product name of the business refers to “Oppah Graham Balls’

B. Product Description
The name of the product is “Oppah Graham Balls”, the uniqueness of
this product is that this is inspired by Filipino-Korean graham, which
can attract the students or the school staff, this product is also made
with love and effort of the entrepreneurs to provide our customers a
satisfying taste of the product. The difference of the product among to
the other similar products is that, this product is inspired by the
entrepreneurs dedication to provide a good quality of food with a
satisfying taste, and provide an image of their Korean idols so that the
students will be inspired as well as the school staff who also love
Korean idols

C. Place

St. Anthony’s College


Senior High School Department
Room Number: O-307
Building: Oomen Building
Floor: 3rd Floor

D. Price

Product’s Ingredients Prices Quality Total


Name Product
Sold
Graham Balls Graham 235.2 Total
Cracker 150 Price: 7
Crumbs pieces Markup:
3
Marshmallow 232 Actual
Price:10
Sprinkles 130.50
St. Anthony’s College
San Jose, Antique, 5700

Condensed 238.5
Milk

TotalExpense:836.
2
Other Transportation 20
Expenditures
: Printing (logo) 20

Printing 30
(Flyers)

Printing 20
(Korean
Images)

Packaging 90

Total: 180

Final price of the product: 10 pesos per Graham Balls

E. Promotion

The promotion devices that the entrepreneurs going to use to sell the
product is the “Personal Selling”, this type of promotion is the oldest
form of promotion, it takes generally face to face selling and this is the
most flexible and individualized of the promotion devices available to
business.

Tagline: “Bilog na, Matamis pa. ‘San ka pa? Bili na”

Persons Incharge:

Dikembie Kriesler Galilea


Joshua Robins Mistio
Danmark Asenjo

F. Packaging

The materials that will be used in making this product are following:
St. Anthony’s College
San Jose, Antique, 5700

 Bowl/ Pan
 Spatula
 Plates/ Tupperware
 Measuring Cups
 Refrigerator
 Toothpick
 Ribbons
 Korean Idols (images)

For the distribution of the product that the entrepreneurs will going to
use, colorful cupcake cups, and if the costumer will consume more
than 5 pieces of the product, the entrepreneurs will going to use
paper bag for being Eco-friendly

G. Sales Forecast

Customize Php. 10 150 1,500


- -
Total/Sales 1,500

SALES 1,500

LESS: COST OF SALES 836.2

GROSS PROFIT 663.8

LESS: EXPENSE 180

NET PROFIT 483.8


St. Anthony’s College
San Jose, Antique, 5700

CHAPTER 3
Operational Plan

A. Methods
a. Manufacturing of Goods
- The products and the materials will be bought in Gaisano
Grand Mall of Antique. For the creation of our product , this will
be located at Magbanua’s Residence, Brgy.8 San Jose, Antique
- Enumerate the manufacturing elements or ingredients of the
products
 Input
 Graham cracker crumbs
 Condensed Milk
 Marshmallow
 Sprinkles
 Korean idols images
 Ribbons
 Toothpick
 Cupcake cups
 Processes
 Pour your graham cracker grams into a medium sized
bowl.
 Add a sweetened condensed milk.
 Mixed all ingredients.
 Roll the mixed grahams, and press your graham balls
into a flat disk.
 Add marshmallow on the middle.
 Fold your graham into a ball shape.
 Smooth the edges.
 Sprinkle the sprinkles.
 Prepare the Korean idol images with designs.
 Put the graham ball on the cupcake cups.
 And put the Korean idol image on the top of the
graham ball

 Output
 Graham Balls

The products and the materials will be bought in Gaisano


Grand Mall of Antique. For the creation of our product, this will
be located at Magbanua’s Residence, Brgy.8 San Jose, Antique.
St. Anthony’s College
San Jose, Antique, 5700

Step by Step Process:

 Pour your graham cracker grams into a medium sized bowl.


 Add a sweetened condensed milk.
 Mixed all ingredients.
 Roll the mixed grahams, and press your graham balls into a flat
disk.
 Add marshmallow on the middle.
 Fold your graham into a ball shape.
 Smooth the edges.
 Sprinkle the sprinkles.
 Prepare the Korean idol images with designs.
 Put the graham ball on the cupcake cups.
 And put the Korean idol image on the top of the graham ball

b. Distribution Method

The finished products will be distributed at St. Anthony’s


College (High School and College Campus). The entrepreneurs
will roam around during Entrepreneur class as well as the
vacant time to sell and promote the product and have profit.
The products will be also available at Oomen Bldg., Room: O-
307 (STEM 12- St. Joan of Arc).

c. Payment Process

The mode of payment will be cash payment, and the in charge


for this will be Lykah L. Salvaleon

B. Manpower

a. Job Description

Name Assigned Task Job Description


Andrea Nicole Are tasked to oversee
Magbanua daily business
Ariana Raine activities, improving
Florencel Gicaraya General manager business functions,
managing budgets
St. Anthony’s College
San Jose, Antique, 5700

and communicating
business goals.
Welcoming
Lykah Salvaleon customers, answering
their questions,
Cashiering accepting payments,
ensuring all prices
and quantities are
accurate.
Requires the moving,
Ray Flores Cooking, packing of lifting, pushing,
Danmark Asenjo orders, serving pulling, scanning and
Dikembie Kreisler customers, cleaning placing of packages,
Galilea the area boxes and other
freight safely.
Is responsible for
initiating sales
Joshua Robins Mistio conversations and
Jose Mari Pechayco Selling making the selling
process easy for
customers.
Lykah Salvaleon Stocking and
Dikembie Kreisler distributing supplies,
Galilea Inventory equipment or
Andrea Nicole merchandise.
Magbanua
Responsible for
Jose Mari Pechayco operating equipment
Joshua Robins Mistio Production in a factory and
preparing items for
distribution.

b. Job Qualification

Work Job Qualification


 Degree in Business
Management or Masters in
Business Administration
General Manager  Proactive nature
 Computer literate
 Good knowledge of
different business function,
St. Anthony’s College
San Jose, Antique, 5700

and strong leadership


qualities.
 High School Diploma or
Equivalent
 Costumer Service or
Cashier Experience
Cashiering  Helpful, Courteous
approach to resolving
Complaints.
 Basic math and computer
skills
 Ability to handle
transaction accurately and
responsibility.
 Proven experience as a
package handler is
preferred
 Hardworking and diligent
to produce results
 Work with team to
Cooking, packing of orders, assemble, seal, and load
serving packages into correct
customers, cleaning the area trucks
 Read and comprehend
labels to ensure proper
processing.
 Willingness to perform
repetitive tasks, strong
interpersonal skills, and
knowledge of tools and
equipment needed to
perform duties.
 Proven work experience as
a sales representative
 Relationship management
skills and openness to
Selling feedback
 Excellent selling,
communication and
negotiation skills.
 Understanding of the sales
process and dynamics. A
commitment to excellent
customer’s service.
St. Anthony’s College
San Jose, Antique, 5700

 High School Diploma


 Ability to work extended
hours.
Inventory  Excellent math and
analytical skills.
 Excellent communication
and interpersonal skills.
 High school diploma
 Previous experience
working in a factory is
beneficial
 Good Communication
Production skills
 Basic math skills
 Strong work ethic and
organizational skills. Able
to work on foot for
extended period of time.

c. Selection Process

Employees are selected from the group

C. Machines

a. Equipment and Other Physical Facilities

 Cell phone- can help improve customer’s service, remain in


contact with the office, customers and suppliers, increase
productivity and work remotely.
 Laptop- the best place where the important information of
the business can be stored for a longer period.

 Refrigerator- slows bacterial growth, to keep the food cold.


Cold temperature helps food stay fresh longer.

b. Telecommunications and Information Technology


 Cell phone- can help improve customer’s service, remain in
contact with the office, customers and suppliers, increase
productivity and work remotely.
St. Anthony’s College
San Jose, Antique, 5700

D. Materials

a. Materials needed and its Suppliers

Materials Needed Suppliers

Graham cracker crumbs Gaisano Grand Mall of Antique

Condensed Milk Gaisano Grand Mall of Antique

Marshmallow Gaisano Grand Mall of Antique

Sprinkles Royal Supply, Business Park

Korean idols images Gaisano Grand Mall of Antique

Ribbons Royal Supply, Business Park

Toothpick Gaisano Grand Mall of Antique

Cupcake cups Royal Supply, Business Park

b. Logistics

The products and the materials will be bought in Gaisano


Grand Mall of Antique and Royal Supply, Business Park San Jose
Antique. For the creation of the product, this will be located at
Magbanua’s Residence, Brgy.8 San Jose, Antique. For the
transportation of the product the entrepreneurs will rent a tricycle
going to St. Anthony’s College for the product to be delivered.

Inventory management is a supervision of non-capitalized


assets and stock items, this will be manage by Lykah Salvaleon,
Dikembie Kreisler Galilea, Andrea Nicole Magbanua.
St. Anthony’s College
San Jose, Antique, 5700

Questionnaire

1. How much is your daily allowance?

o 50-100 pesos
o 150-200 pesos
o 200-500 pesos
o Others, please specify____________

2. What qualities of food do you want to eat?

o Salty
o Sour
o Sweet
o Creamy

3. Do you like to eat Graham Balls with Marshmallow filling?

o Yes
o No

4. Which food do you prefer/ want to buy?

o Graham Balls with Marshmallow


o Ice Candy
o Candies
o Biscuits
o Others, please specify ____________
St. Anthony’s College
San Jose, Antique, 5700

Tally

1. How much is your daily allowance?

50-100 pesos = 21
150-200 pesos = 15
200.500 pesos = 4

2. What qualities of food do you want to eat?

Salty = 11
Sour = 8
Sweet = 24
Creamy = 6

3. Do you like to eat Graham Balls with Marshmallow filling?

Yes = 33
No = 7

4. Which food do you prefer/ want to buy?

Graham Balls with Marshmallow = 21


Ice Candy = 8
Candies = 6
Biscuits = 11

Common questions

Powered by AI

"K-Star Graham Balls" gains competitive advantage through its unique positioning by combining popular cultural elements (K-pop) with traditional Filipino treats, appealing to a niche market at St. Anthony’s College. Factors contributing to this advantage include the cultural appeal of Korean idols, the novelty of graham balls with a marshmallow center, and efficient cost management that allows affordable pricing. Additionally, the personal connection fostered through face-to-face selling and strategic localization within the college strengthen their market position .

"K-Star Graham Balls" leverages the popularity of Korean pop culture by adopting a Korean theme for its product, aiming to attract teenagers who are enthusiastic about Korean singers and actors. The business not only uses a Korean-inspired product name, "Oppah Graham Balls", and incorporates images of K-pop idols into the packaging, but also positions these idols as a source of inspiration, effectively connecting customers' admiration for K-pop with their product experience. This approach is likely to increase the product’s appeal among its target audience at St. Anthony’s College and enhance its marketability .

The pricing strategy for "K-Star Graham Balls" involves setting a final product price of 10 pesos per graham ball, which includes a markup to cover costs and contribute towards the business's financial objectives of profitability. With detailed cost accounting, including raw material expenses and additional expenditures, the business aims to achieve a gross profit of 663.8 pesos from predicted sales of 1,500 pesos, which supports the objective of making a profit while maintaining affordability .

The business goals of "K-Star Graham Balls" include providing quality and affordable sweet foods while leveraging Korean pop culture to attract customers. While these goals are advantageous in attracting a niche market, long-term sustainability would require diversification beyond a singular cultural theme to adapt to changing consumer interests. Additionally, growth potential could be enhanced by expanding product lines or customer outreach beyond the college campus, thus requiring continuous innovation and strategic market adaptation to maintain relevance and secure a competitive advantage .

The operational challenges for "K-Star Graham Balls" include sourcing materials from multiple suppliers such as Gaisano Grand Mall and Royal Supply, and transporting these to the production location at Magbanua's Residence, which may require logistical coordination and cost management. Additionally, the entrepreneurs must manage the transportation of the finished products to St. Anthony’s College using rented transport, which adds layers of complexity and potential risk in terms of timely delivery and maintaining product quality .

As "K-Star Graham Balls" scales operations, maintaining consistent product quality could present challenges such as sourcing sufficient high-quality ingredients, ensuring all employees adhere strictly to production processes, and maintaining robust quality control systems. Scaling could introduce variability in taste or appearance if these aspects aren't meticulously managed. Furthermore, expanded operations might necessitate additional workforce training and process optimization to uphold the standards that customers expect, which could increase operational complexity and necessitate strategic planning .

Customer feedback is an integral part of the product development process for "K-Star Graham Balls", as demonstrated by the utilization of surveys to gauge consumer preferences, such as the preferred qualities of food (sweetness) and willingness to purchase graham balls with marshmallow filling. This feedback allows the entrepreneurs to tailor the product features effectively, ensuring they meet consumer desires and thereby increasing the likelihood of product acceptance and satisfaction .

"K-Star Graham Balls" incorporates eco-friendly practices within its business operations by using paper bags for customers who purchase more than five graham balls. This approach not only addresses environmental concerns by reducing plastic usage but also resonates with environmentally conscious consumers, aligning the business with contemporary sustainability trends and potentially enhancing brand reputability .

The promotional strategy of "K-Star Graham Balls" relies heavily on personal selling, a traditional and direct method which offers flexibility and face-to-face customer interaction. While effective in building customer relationships and obtaining immediate feedback, this method may limit reach and scalability compared to digital marketing initiatives. The tagline "Bilog na, Matamis pa. ‘San ka pa? Bili na" is catchy, aiding brand recall. However, to substantially increase sales, expanding promotional tactics to include social media and broader marketing campaigns would likely be more effective .

The team structure of "K-Star Graham Balls" is designed to cover all essential business functions efficiently. Each team member has a defined role: the general manager oversees daily activities and strategic goals, the cashier manages transactions, cooks and packers handle product preparation and order fulfillment, and sales representatives manage customer interaction and sales promotion. This structure supports the business's operational needs by ensuring specialized roles contribute to smooth manufacturing, sales, and customer service, facilitating efficient use of resources and effective business operations .

St. Anthony’s College
St. Anthony’s College
St. Anthony’s College
St. Anthony’s College
St. Anthony’s College
St. Anthony’s College
St. Anthony’s College
St. Anthony’s College
St. Anthony’s College
St. Anthony’s College

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