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Enhancing Online Radio and Podcasting in Pakistan

Online radio has several advantages such as ease of use, global reach, and interactivity. However, its development and effectiveness in Pakistan is currently limited by unreliable internet access and infrastructure. Improving internet technology would help online radio and podcasting grow, which could provide educational benefits, especially if encouraged at universities. Advertisers need to better understand audiences to create targeted ads suited to different groups.

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Ramsha Sohail
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9 views2 pages

Enhancing Online Radio and Podcasting in Pakistan

Online radio has several advantages such as ease of use, global reach, and interactivity. However, its development and effectiveness in Pakistan is currently limited by unreliable internet access and infrastructure. Improving internet technology would help online radio and podcasting grow, which could provide educational benefits, especially if encouraged at universities. Advertisers need to better understand audiences to create targeted ads suited to different groups.

Uploaded by

Ramsha Sohail
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

The Power of

Conclusion
• Radio via the internet is a great invention.
Online Radio
• It is currently not very helpful for people in Pakistan as
the technology is limited.
• The improvement of the internet will result in the
development of the online radio.
• Podcasting is a helpful tool which should be developed in
Pakistan.
• Podcasting should be encouraged at LSE and other
educational institutions of Pakistan.

Group Members
1. Saad Sahil
2. Afifa Javed
3. Fatima Batool Shah
4. Fatima Dawood
5. Hira Jafar
6. Hira Waqar
7. Maria Tahir Khan
8. Ramsha Sohail
Types of Radio Stations Advertisements
• Adverts currently on the online Radio are untargeted and
• commercial unclear.
• public and nonprofit varieties
• student-run campus radio stations • Media agencies must have clear understanding of the
• Hospital radio stations can be found throughout the people who tune into the radio and what sort of products
developed world can they be interested in.
Advantages of Online Radio • The listeners can be segmented in the following ways:
○ Age
• Easy to operate
• Easy to contact the listeners and keep a count. ○ Income
• Get immediate feedback from the listeners. ○ Gender
• Freedom of speech as people can say anything online
○ Location
without being censored.
• Easy for listeners to make requests and initiate discussions. ○ Specialized interests
• Online Radio means no time constraints for the broadcaster. • The timings of shows and interested readers must coincide
• No geographical limit of the listeners.
• The listeners can easily be segmented and only relevant meaning that if there is a show for children it should be
adverts can reach them. after the time they get off from school but before the time
they sleep.
Disadvantages of Online Radio
• Lack of Internet access to the masses of Pakistan. Podcasting
• Portable Radios are easier to use and are cheaper too. • Podcasting derivates from the words Ipod and
• Large amounts of Internet bandwidth are used. Broadcasting.
• Online Radio is only as reliable as your internet connection • This means to subscribe to an audio feed which you can
and Pakistani ISPs do have downtimes.
• The advertisements become too personal as they are update on the go.
heavily targeted. • It is like an audio magazine which you receive after specific
periods.
• It is linked to Online Radio because it can be used to reach
a large audience which is relevant to the topic.

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