Historically - Middleman acted as a bridge between sellers and buyers to enable the flow of
information which was not readily available.
Modern Middleman - They act as the fourth pillar of the economy with Land, Labour and Capital.
Their role has changed drastically from information providers to service providers. And they are no
longer just individuals but large tech platforms like OYO, Uber, Amazon, MakeMyTrip, etc. In the
market.
The term Middlemen has been growing a lot over the years. Let us know the difference between its
traditional and modern functioning.
#india #management #digitalmarketing