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Great Barrier Reef Reading Comprehension

The document contains two reading passages and questions about the passages. Passage 1 is about the Great Barrier Reef located off the northeast coast of Australia. It is the world's largest coral reef system and a biodiversity hotspot. Passage 2 discusses the history of advertising in the United States from the 18th century to the 1920s, how ads have evolved from basic notices to persuasive campaigns using various media. The test questions require examinees to summarize information, indicate if statements agree/disagree with the passages, answer short questions using 1-2 words from the text, and complete a table about the history of advertising in the US.

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495 views3 pages

Great Barrier Reef Reading Comprehension

The document contains two reading passages and questions about the passages. Passage 1 is about the Great Barrier Reef located off the northeast coast of Australia. It is the world's largest coral reef system and a biodiversity hotspot. Passage 2 discusses the history of advertising in the United States from the 18th century to the 1920s, how ads have evolved from basic notices to persuasive campaigns using various media. The test questions require examinees to summarize information, indicate if statements agree/disagree with the passages, answer short questions using 1-2 words from the text, and complete a table about the history of advertising in the US.

Uploaded by

hung
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Reading Passage 1 Questions
  • Reading Passage 2 Questions

HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IL4

OFFICE FOR INTERNATIONAL STUDY PROGRAMS

Test date: June 11, 2021

END-OF-WEEK TEST 1 READING


Allotted time: 45 MINS
Full name: ………………………………………… Student ID number: ……………………....
English class: ……………………………………… Test room: …………………………

READING PASSAGE 1 QUESTIONS 1 – 13 (4 PTS EACH)


Questions 1 – 6
Complete the summary below
Choose NO MORE THAN TWO WORDS from the passage for each answer
The location of the Great Barrier Reef
The Great Barrier Reef, the largest World Heritage property there is, was one of Australia’s first sited to
become a World Heritage area. Situated on the 1______________ off the north-eastern coast of Australia,
the Great Barrier Reef is among the world’s most famous oceanic 2_____________. The 3_____________
of the Great Barrier Reef is a result of the evolution of the 4________________ over a very long time.
Being the biggest 5________________ of its kind of earth, the Great Barrier Reef is, from the
6____________ point of view, very varied.
Questions 7 – 10
Do the following statements agree with the information given in the reading passage?
True if the statement agrees with the information
False if the statement contradicts the information
Not given if there is no information on this
7. The Great Barrier Reef consists of one large reef.
8. There are more types of molluscs and sponges found in the reef than in any other site in the world.
9. The loggerhead turtle is under threat of extinction.
10. There are plans to raise some of the sunken ships on the reef.
Questions 11 – 13
Answer the questions below
Choose NO MORE THAN THREE WORDS from the passage for each answer
11. What was enlarged considerably to safeguard sections of all the different marine habitats?
12. What has a major impact on the Great Barrier Reef’s capacity to flourish?
13. What is the Great Barrier Reef Marine Park Authority accountable for in respect of the reef?

READING PASSAGE 2 QUESTIONS 14 – 25 (4PTS EACH)


Page 1 of 3
HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IL4
OFFICE FOR INTERNATIONAL STUDY PROGRAMS

Questions 14 – 16
14. In the first paragraph, what point does the writer make about advertisements on the Internet?
A. The Internet helps people who are studying historical advertisements.
B. The constant advertisements on some internet websites can be annoying.
C. The Internet is a good medium for advertising any product.
D. Internet sources can help us to understand the cultural significance of advertisements.
15. According to the second paragraph, it is difficult to
A. sell products through advertisements alone.
B. put advertisements into one neat category.
C. buy advertising space for political means.
D. produce an advertisement that appeals to everyone.
16. What connection does the writer make between major online retailers and telemarketing?
A. Both offer a cheap means of selling a product.
B. Both offer a less personal way of advertising.
C. Both show that advertising can be as annoying as salesmanship.
D. Both have undertaken print advertisements in their popularity.

Page 2 of 3
HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IL4
OFFICE FOR INTERNATIONAL STUDY PROGRAMS

Questions 17 – 25
Complete the notes below
Write NO MORE THAN TWO WORDS for each answer
History of Advertising in the USA
18th century
 advertisements told of goods available in a basic way
 as well as placing ads next to text, one newspaper introduced 17_______________ and
18____________ for the first time
Early-mid 19th century
 advertisements still basic
 adverts in magazines generally appeared on the 19________________
Late 19th century
 only advertisements for 20________________ were bold and eye-catching
 modern 21__________________meant more products could be made
 the first time 22________________ products were advertised all around the country
 businesses such as 23_________________ began to advertise
 customers living in remote areas could order products from 24_______________
1920s
 25___________________ was easier to obtain so spending increased
 new media became available (e.g. radio and cinema)

Page 3 of 3

Common questions

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Internet advertisements can both enhance and undermine traditional perceptions of advertising's cultural significance. While they offer educational insights and market access, their pervasive presence can annoy users and detract from meaningful cultural interactions .

In the early 20th century, the availability of credit made spending easier, while new media such as radio and cinema allowed for broader reach and influence of consumers. This transformed advertising into a tool that could target mass markets, thus greatly influencing consumer behaviors and market dynamics .

Late 19th-century technological advancements facilitated mass production, resulting in diverse and more affordable products. This development intensified advertising, as companies sought to capitalize on wider audiences, demonstrating how industrial progress supports and depends on consumer culture .

The Great Barrier Reef Marine Park Authority signifies a commitment to protecting biodiversity through regulated and structured management strategies. This includes expanded protected areas to safeguard diverse marine habitats, essential for maintaining ecological balance .

Both telemarketing and online retailing are considered less personal because they typically lack face-to-face interactions, focusing on efficiency over personal engagement. This could result in weaker consumer connections and reduced brand loyalty, as customers may feel less valued .

Climate change and rising sea temperatures are significant factors impacting the Great Barrier Reef's ecological health, as they cause coral bleaching and threaten marine life .

The introduction of visual elements in 18th-century advertisements enhanced their effectiveness by capturing readers' attention and providing clearer information. This innovation marked an early shift toward the more visually driven advertising seen today .

The 1920s saw increased consumer spending facilitated by easier access to credit. Additionally, the emergence of new media like radio and cinema provided novel advertising channels that reshaped consumer interests and purchasing behaviors, significantly boosting consumerism .

Advertisements in early American newspapers began as basic announcements of goods. Over time, they evolved in complexity and visual appeal, with newspapers eventually integrating illustrations in the 18th century. By the late 19th century, only certain products had bold advertisements, but technological advancements and new media in the 20th century facilitated widespread marketing innovations .

The Great Barrier Reef is designated as a World Heritage site due to its enormous size, biological diversity, and evolutionary history. This status aids conservation by drawing international attention and resources, emphasizing the need for targeted protections and sustainable management .

HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IL4 OFFICE FOR INTERNATIONAL STUDY PROGRAMS END-OF-WEEK TEST 1 Test d
HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IL4 OFFICE FOR INTERNATIONAL STUDY PROGRAMS Questions 14 – 16 14. In
HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY IL4 OFFICE FOR INTERNATIONAL STUDY PROGRAMS Questions 17 – 25 Comple

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