BT
RESEARCH & METHODOLOGY
SCHOOL OF BUSINESS AND ECONOMICS
QUESTIONNAIRE SURVEY ON FAST FOOD RESTAURANT
Thank you very much for your participation and assistance
The questionnaire should not take you more than 5 minutes to complete Please note that there
are no right or wrong answers; a quick response is generally the most useful.
PLEASE ANSWER ALL THE QUESTIONS
Researchers: 13 Students of UMS
Research done for a Bachelor of Economics- University Malaysia Sabah
Age:
Sex: Male/ Female
Race: Malay/ Chinese/ Indian/ Others (if others please state it)
Origin:
SECTION A
Fill in the box that you really want to choose:
1) Do you like fast food?
Like
Dislike
2) Which of the following restaurants are you familiar with?
Mc Donald’s
KFC
Pizza Hut
Rasa Mas
Kenny Rodgers
Domino Pizza
Others (if others, please state it)
3) Which of the following restaurant have you visited?
Mc Donald’s
KFC
Pizza Hut
Rasa Mas
Kenny Rodgers
Domino Pizza
Others (if others, please state it)
4) Which of the following restaurants would you like re-visit in the future?
Mc Donald’s
KFC
Pizza Hut
Rasa Mas
Kenny Rodgers
Domino Pizza
Others (if other, please stated it)
Please state the reason why you want to re-visit a particular fast food restaurant
5) What is your average spending?
Less than 10 Ringgit Malaysia
Between 10 and 20 Ringgit Malaysia
Between 21 and 30 Ringgit Malaysia
Between 31 and 40 Ringgit Malaysia
41 Ringgit Malaysia and above
6) What are some important points when choosing fast food restaurants?
Whether I go there often or not
Price
Delicious food
Cleanness of the restaurant
Variety of menu
Whether meal set is cheaper or not
Good Hospitality
Whether they have parking area
Good ingredients
Famous
Whether I can bring my family or not
Size of the restaurant
Popularity
Whether I can stay longer or not
Energetic Atmosphere
Close to the station
Opens 24 hours
Others (if others, please state it)
None of the above
7) What day and at what time do you go to fast food restaurant?
Monday- Friday (6:00- 9.59)
Monday-Friday daytime (10:00-15-59)
Monday-Friday evening (16:00-18:59)
Monday-Friday evening (19:00- 22:59)
Monday- Friday late night/ early morning (23:00- 5:59)
Weekend/public holiday morning (6:00-9:59)
Weekend/ public holiday daytime (10:00- 15:59)
Weekend/public holiday evening (16:00-18:59)
Weekend/ public night (19:00-22-59)
Weekend/public holiday late night/ early morning (23:00-5:59)
8) How often do you go to fast food outlet?
Once a day
Once a week
Once a month
Once a year
SECTION B
Please choose only one answer.
1- How did the fast food experience meet with your expectations regarding the food?
FOOD HAS NOT MET HAS TO A NEUTRAL HAS MEET MY HAS EXCEEDED
WITH MY CERTAIN EXPECTATIONS MY
EXPECTATIONS DEGREE NOT EXPECTATIONS
AT ALL MET MY
EXPECTATIONS
Presentation
or appearance
Taste of the
food
Temperature
of the food
Menu item
variety
Food quality
Authenticity of
the food
2- How did the fast food experience meet with your expectations regarding the service?
SERVICE HAS NOT MET HAS TO A NEUTRAL HAS MEET MY HAS EXCEED
WITH MY CERTAIN EXPECTATIONS MY
EXPEXTATIONS DEGREE NOT EXPECTATIONS
AT ALL MET MY
EXPECTATIONS
Friendly, polite
and helpful
staff
Attentive staff
Efficient
service
Staff have food
and beverage
knowledge
Staff have
culinary
heritage
knowledge
Sympathetic
handling of
complaints
3- How did the fast food experience meet with your expectations regarding the ambience or
situation?
ATMOSPHERE HAS NOT MET HAS TO A NEUTRAL HAS MEET MY HAS EXCEED
WITH MY CERTAIN EXPECTATIONS MY
EXPECTATIONS DEGREE NOT EXPECTATIONS
AT ALL MET MY
EXPECTATIONS
Restaurant’s
temperature
Restaurant’s
appearance
Table setting,
crockery &
cutlery
Staff
appearance
Decor
General
excitement a
place
generates
Music
Which aspects of the food impressed you to the most? Please tick ONE box only.
Presentation or appearance
Taste of the food
Temperature of the food
Menu item variety
Food quality
Authenticity of the food
Which aspects of the service impressed you the most? Please tick ONE box only.
Friendly, polite and helpful staff
Attentive staff
Efficient service
Staff have food and beverage knowledge
Staff have culinary heritage knowledge
Sympathetic handling of complaints
Which aspects of the atmosphere impressed you the most? Please tick ONE box only.
Restaurant’s temperature
Restaurant’s appearance
Table setting, crockery & cutlery
Staff appearance
Decor
General excitement a place generates
Music
8) Do you like this survey?
Yes
No
Thank you very much for your participation and for
completing the fast food questionnaire. Your
participation and time are greatly appreciated.