Course Outline
Subject: Electronic Commerce
Class: [Link]
Course Objectives:
Students will be able to develop the skills in the field of Electronic Commerce and to keep
students at the forefront of the Global Digital Economy via facilitating innovation, creating
values in the Electronic market place with the Cooperation of leading Edge organizations.
The Objectives of this course are three fold:
I. To become familiar with state of the art Electronic Model, Payment Mechanisms.
II. To understand the basic principal of E-Government, Securities, Supply Chain
Management.
III. To Evaluate and observe various online businesses.
Course Contents:
Introduction to E-commerce
- The difference between e-commerce and e-business
- Types of e-commerce
- Origins and Growth of E-commerce
- Impact of E-commerce on Consumer, Organization and Society
- Benefits and Limitations of E-commerce to Consumer, Organization and
Society
- Barriers to E-commerce
E-commerce business models and concepts
- Business-to-consumer (B2C), Business-to-business (B2B) and Business-to-
Government (B2G) business models
- Business models in other emerging e-commerce areas
- How the Internet and Web change business, strategy, structure, and process
The Internet and World Wide Web
- Evolution of the Internet
- The Internet – Key technology concepts
TCP/IP
IP Address
Domain names and URLs
- Internet Protocols
Email: SMTP, POP, and IMAP
FTP: File Transfer Protocol
Ping: Testing the address
- The Internet today
The Internet Backbone
Network access points and metropolitan area exchange
Internet Service Providers
Intranets and extranets
Building an E-commerce website
- Planning
- Systems analysis and design
- Building the system: In-house vs. outsourcing
- Website hosting: In-house vs. outsourcing
- System Testing
- Implementation and maintenance
- Website optimization factors
- Choosing web server software
- Logistics and Order Fulfilment
- Overview of E-commerce website development tools
Interactive tools
PHP, MySQL
Java, JSP, and JavaScript
ActiveX and VBScript
Security and Encryption
- The E-commerce security environment
- Types of threats
- Technology solutions
Protecting Internet communications
Encryption
Securing channels of communication
Secure socket layers (SSL)
Protecting networks - Firewalls
Protecting servers and clients – OS controls/Anti-virus software
Cryptography and Public key infrastructure (PKI), Certification
Authorities and Digital Certificates, Digital signatures Technology
Web Payment Systems
- Payment systems
- Merchant Accounts, Payment Gateways, Credit Cards Processing & Third
Party Payment Processors
- E-commerce digital payment in the B2C arena
- Electronic Check, E-Cash, SET based payment systems
E-marketing Concepts
- The Internet audience
- Internet traffic patterns
- What consumers shop for and buy online
- Basic marketing concepts
- On-site Marketing Techniques – customer feedback, links, banner ads, affiliate
programs, newsletters, emails
Social, Legal, and Ethical Issues of e-Commerce
- Impact of e-commerce on society
- Legal/policy issues in e-commerce
- Electronic Transactions Ordinance, 2002 in Pakistan
- Prevention of Electronic Ordinance 2007
Auctions, Portals, and Communities
- Benefits of auctions
- Risks and costs of auctions
- The growth and evolution of portals
- Types of portals
- Online communities/social networks
Assignments
- Case Studies
- Small Projects
- New Business or e-expanding existing business
- Business Description
- Competitive Analysis
- Product/Service offerings
- Architecture/Web Development Plan
- Marketing Plan
- Operations Plan
- Financial Plan
Recommended Text Books:
1. The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a
Successful Web-based Business by Janice Reynolds
2. E-commerce: Get It Right! By Ian Daniel
3. E-Commerce 2009: Business, Technology, and Society by Kenneth Laudon and
Carol Guercio Traver
Further Reading:
1. [Link]
2. [Link]
3. [Link]
4. [Link]
5. [Link]
6. [Link]