1.
Gender
o Male
o Female
o Others
2. Age
o Below 18 years
o 18 – 35 Years
o 35 – 50 Years
o Above 50 years
3. Occupation
o Student
o Employee
o Businessman
o Professional
o Other
4. Do You Regularly Buy Apparel from Organized Retailers?
o Yes
o No
5. What type of Apparel do you purchase Mostly?
o Casual
o Formal
o Party wear
o All the above
6. How frequently do you visit the store?
o Once in a week
o Once in a month
o Before an occasion
7. Do you think Buying Apparel is Expensive at Organized Outlets?
o Strongly disagree
o Disagree
o Neutral
o Agree
o Strongly agree
8. Do you buy branded apparels?
o Yes
o No
9. How frequently do you buy branded apparels?
o Weekly
o Monthly
o Occasionally
10. What is your average spending on branded apparels on every visit?
o Less than 3000
o 3000 – 6000
o 6000 – 9000
o 9000 and above
11. Which brands do you prefer to buy?
o National
o International
o A combination of both
12. Where do you prefer to shop?
o Malls
o Traditional shops
o Online
13. How do you find out the brands in this product category?
o Shopping in stores
o Tv commercials
o Online commercials
o Social media
o Searching on internet
o Word of mouth
o Others
Rate the following store attributes that you think affects your choice of store (1 – low/disagree, 5 –
highest/strongly agree)
14. Service of staff
o 1
o 2
o 3
o 4
o 5
15. Membership Facilities
o 1
o 2
o 3
o 4
o 5
16. Physical facility
o 1
o 2
o 3
o 4
o 5
17. Post- transaction services
o 1
o 2
o 3
o 4
o 5
18. Variety in items available
o 1
o 2
o 3
o 4
o 5
19. Store Image
o 1
o 2
o 3
o 4
o 5
20. Brand Loyalty
o 1
o 2
o 3
o 4
o 5
21. Factors influencing for purchase of apparel
irrelevant Neutral Relevant Very relevant
Design
Colour
Price
Style
Brand
Store
22. Factors of preference of purchase of ethnic apparel:
irrelevant Neutral Relevant Very relevant
Personalized
Fashion cycle based
Premium quality
Public image driving
Model endorsed
23. What influences you the most while choosing a store to shop
1 2 3 4 5
Influence of family or
friends
Internet
Celebrity influence
Past experience
TV/ Magazine
In-store promotion
Social media
promotion
Pricing techniques
Visual displays
Celebrity
endorsement
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