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Samsung Supplier Network Overview

Samsung has over 2,000 global suppliers located primarily in the US, China, Japan, South Korea, Taiwan, Hong Kong, and Vietnam. China supplies many components for Samsung and other tech companies. Samsung carefully selects suppliers that can provide high-quality, synchronized production. Key criteria for supplier selection include capacity, experience, and meeting Samsung's environmental standards. Samsung works to develop small suppliers by providing funding, expertise, and a supplier training program. It manages suppliers through an International Procurement Center and maintains efficient global distribution centers and transport networks to deliver products via direct and indirect channels.

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0% found this document useful (0 votes)
324 views5 pages

Samsung Supplier Network Overview

Samsung has over 2,000 global suppliers located primarily in the US, China, Japan, South Korea, Taiwan, Hong Kong, and Vietnam. China supplies many components for Samsung and other tech companies. Samsung carefully selects suppliers that can provide high-quality, synchronized production. Key criteria for supplier selection include capacity, experience, and meeting Samsung's environmental standards. Samsung works to develop small suppliers by providing funding, expertise, and a supplier training program. It manages suppliers through an International Procurement Center and maintains efficient global distribution centers and transport networks to deliver products via direct and indirect channels.

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We take content rights seriously. If you suspect this is your content, claim it here.
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  • Supplier
  • Distribution Channels

I.

Supplier
Multiple sourcing (Samsung): Samsung has approximately 2,200 suppliers all over
the world (Samsung, 2020).A large part of Samsung’s supplier network is located in
countries including the US, China, Japan, Korea, Taiwan, Hongkong, and Vietnam
as well as the UK. The US, China, Korea, Japan, and Taiwan, as well as Vietnam,
are among the leading countries where Samsung’s suppliers are located. China is
the leading supplying country for a large number of big brands including the leading
rivals of Samsung like Apple and Huawei and several more technology businesses.

The selection of suppliers is extremely important in the chain supplied by Samsung


Electronics. They must be able to choose the suppliers that have enough capacity as
well as experience to provide synchronized production equipment with the
production process to bring the best efficiency in operating the whole supply chain.

Supplier selection criteria

Currently, Samsung is using the following materials from suppliers such as: liquid
crystal display mold LCD, camera model, TSP model, battery pack, battery charger,
adapter, Sub-PBA, handset, DLC, speakers, antenna, mic, motor, connectors,
shielding box, molds for screws, screws, cover plates, keyboards, etc. Another group
of suppliers also very important to the company is the group of software product
suppliers.

Samsung Electronics in particular and Samsung Group in general are always at the
forefront of the application of modern technology to business activities, especially
planning software.

In general, Samsung Electronics selects suppliers for core products, spare parts,
components and materials (including raw materials packaging materials) based on
the “Eco-Partner” program. Under this program,Samsung requires suppliers of
materials and components to ensure two main criteria group

Samsung Electronics maintains 216 global bases in 74 countries. These offices


employ the services of 2,389 suppliers. The company has established an
International Procurement center (IPC) that acts as the central hub for managing
supplier relationships. The IPC together with the Global Supplier Relationship
Management System accepts submissions from the companies that want to become
a part of Samsung’s supplier management program.

Procurement:
In order to better manage a wide variety of suppliers, Samsung has divided
suppliers into 1st and 2nd tier suppliers, which enables it to put superior focus on
main suppliers (Telan, Karen & Nobanee, Haitham,2020). A diversity of suppliers
competes for prices, which significantly decreases Samsung’s expenditure on
procurement.

A continuous supply of good quality raw materials is essential to maintaining a


continuous supply of products. Samsung has managed a global supply chain but
most of it is in the Asian region. However, the company has managed strong
relationships with its suppliers to ensure a continuous supply of raw material.

Apart from the main International Procurement Center of Samsung, its IPCs are also
present globally in various strategic [Link] monitor the latest technology
trends and also identify potential suppliers from these locations. While on the one
hand, it ensures that the supply chain of Samsung is competitive, on the other it also
ensures a continuous and

uninterrupted supply of good quality raw material. Samsung also maintains an


integrated procurement system to manage procurement operations.

Manage relationships with suppliers

Developing together is one of the priority strategies to help Samsung Electronics become
one of the world's leading companies. Samsung believes that the best strategy to become a
leader is to enhance its competitiveness, compete and pursue a win-win model that is
mutually beneficial. Therefore, Samsung is very interested in supporting small and medium
enterprises to develop technology and share technological achievements. They are more
interested in providing direct investment assistance to small businesses than in providing
loans for interest after a certain period of time. Selected businesses, depending on capacity,
can receive up to 70% of the total cost or up to 1 billion won in cash. In addition, Samsung
also provides expert and technical support to selected businesses suppliers when they
complete technology development

Supplier Training (Samsung): Samsung has a special program called “Smart


Factory” which helped 570 companies in 2019 improve their manufacturing capacity.
Samsung has established the International Procurement Centre (IPC) which serves
as a training, as well as, a common data center for all suppliers of
Samsung( Samsung ,2020)

[Link] distribution
[Link] Channel selection
Samsung Electronics distributes electronic products mainly through two main
channels: indirect (through wholesale or retail) and direct (customers order through
Internet or direct sales sites)
ratio of distribution channels of samsung ( table from financial report)
Direct distribution
Samsung always tries to reduce polluting emissions by minimizing
transportation distance thanks to the very advanced distribution system. Specifically,
time
Delivery is greatly reduced by the introduction of electronic maps and
shipping route optimization software such as DTPS (Newspaper Delivery System)
before). Therefore, customers can know and order at the nearest dealers or
Conversely, the company can determine the shortest distance to deliver the product
products for customers. The distribution system can be seen more clearly in the
following figure

( Source Samsung Electronics website)


As shown in Figure in this distribution channel, customers will place orders online to
the company or directly to Samsung's global management system. This information
is then transferred to distribution centers and finally delivered. Here, Samsung has
been very flexible and efficient in using the system inventory management at all
distribution centers and the entire process is controlled by the global system, not just
on a local scale. This ensures distribution centers always have stock for delivery as
well as timely updates with production plans.
Indirect distribution
Indirect distribution or distribution through intermediaries (wholesalers and retailers)
is the main distribution form of Samsung Electronics with more than 60%. According
to the Samsung Electronics Global Financial Report for the first 3 quarters of 2014,
the wholesale channel accounts for 36% and the retail channel is 25%.
Distribution intermediaries such as electronic stores, commercial centers,
shopping centers, electronics supermarkets and telecommunications service
providers…
These intermediaries will source the product directly from the manufacturer or
through a network of retailers local Samsung Electronics office and sales agent for
sale to customers.
From supplier to manufacturer
Materials and components from Korea or from suppliers in other countries are
shipped directly to assembly plants through Samsung Electronics Logitech. All
operations related to internal transportation are carried out in a very streamlined
manner because Samsung has synchronized schedules and inventory status, which
can speed up the production process and create more value.
From manufacturer to customer
Outbound transportation is often understood as product delivery, because the
function is distribution of finished products from the factory to dealers and
consumers. Outbound transport will be analyzed in terms of 3 distribution
environments: Domestic, International environment and B2B cooperation
Domestic transportation in charge of delivery, installation, return, collection, storage,
loading and unloading and processing related information from the distribution center
to dealers or consumers. To improve customer service, Samsung Electronics
Logitech has provided sales and installation of products at home for customers. This
is what helped reduce transport steps from 4 steps to only 3 steps
.

Common questions

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Samsung leverages its global base network, comprising 216 offices in 74 countries, to optimize its supply chain by facilitating localized supplier management and quicker adaptation to regional market dynamics . This decentralized network allows Samsung to implement its Integrated Procurement System effectively, ensuring efficient material flow and reduced lead times . Furthermore, these bases support strategic decision-making in procurement and supplier selection by providing insights into local consumptions trends and technology adoption rates, enhancing the overall agility and responsiveness of Samsung's global supply chain .

Samsung's strategic location of International Procurement Centers (IPCs) enhances supplier relationships by ensuring proximity to key supplier regions in Asia and other continents . These IPCs act as hubs for technological trend monitoring, allowing Samsung to identify emerging supplier markets and quickly adapt to market changes . Also, IPCs support better communication and collaboration with suppliers, fostering strong partnerships and facilitating Samsung's ability to maintain a continuous and quality supply chain . The regional presence of IPCs thus ensures a balance of competitiveness and reliability in Samsung's supply operations .

Samsung manages a competitive and uninterrupted supply of materials by maintaining a large network of around 2,200 suppliers across key regions such as the US, China, Japan, Korea, Taiwan, Hongkong, and Vietnam . The company uses its International Procurement Center (IPC) and a Global Supplier Relationship Management System to monitor technology trends and identify new suppliers . By categorizing suppliers into 1st and 2nd tiers, Samsung can focus on main suppliers while encouraging price competition among a diverse supplier base, reducing procurement costs . Additionally, Samsung supports small and medium enterprises through direct investment to develop technology, ensuring mutual growth and a robust supply chain .

Samsung’s investment in supplier development and technology sharing significantly enhances its competitive advantage by ensuring seamless integration of cutting-edge technologies across its production processes. This is achieved through direct financial support and the sharing of technological achievements with small and medium enterprises in its supply chain . Such efforts not only boost the capability and readiness of its suppliers but also ensure that Samsung maintains a high-quality, innovative product pipeline . This collaborative approach aligns suppliers with Samsung’s strategic objectives, fostering a dependable and advanced supply infrastructure that supports sustained competitive positioning in the market .

Samsung places significant strategic importance on its indirect distribution channels, which account for more than 60% of its total distribution efforts . This emphasis allows Samsung to tap into established networks of intermediaries such as electronic stores and telecom service providers, which broadens market reach and enables rapid penetration into diverse consumer bases . The choice also reflects a tactical approach to cost management since indirect channels reduce the need for Samsung to maintain a large-scale distribution infrastructure compared to direct sales, allowing the company to focus resources on innovation and production .

Samsung ensures supply chain efficiency through the Smart Factory program by empowering suppliers to improve their manufacturing capacity. In 2019, the program assisted 570 companies, enhancing production capabilities and streamlining processes . Samsung provides these suppliers with expert and technical support, including up to 70% funding for technological advancements, which helps integrate suppliers better into Samsung's global supply chain . This investment ensures that suppliers are equipped to meet rising demands and technology standards, indirectly optimizing the overall efficiency and sustainability of Samsung's supply operations .

Samsung's indirect distribution channel, composed of intermediaries like wholesalers and retailers, accounts for over 60% of its electronic product distribution . This strategy benefits logistics management by leveraging existing networks of commercial centers and telecom service providers, reducing the need for Samsung to build additional retail infrastructure . It streamlines operations by using synchronized schedules and inventory statuses across regions, facilitating quicker product movement and reducing overheads involved in direct sales . Additionally, by outsourcing some logistics to trusted partners, Samsung can focus on core production and innovation .

Supplier training programs, particularly the Smart Factory initiative, play a pivotal role in maintaining quality across Samsung's supply chain by enhancing the production capacities and process efficiencies of its suppliers . By providing expert technical support and substantial financial investments, Samsung ensures that its suppliers are equipped to meet high production standards and are aligned with its technological advancements . This constant upgradation and support help maintain a uniform quality standard across the chain, fostering greater consistency in product delivery and innovation throughout the ecosystem, thereby solidifying Samsung's competitive edge .

Samsung's direct distribution efforts benefit significantly from electronic mapping and route optimization technologies, specifically through systems like the DTPS . These technologies reduce delivery distances and emissions, contributing to a more sustainable distribution model . Moreover, by enabling real-time updates and efficient routing, Samsung minimizes delivery times and cost, which enhances customer satisfaction and reduces logistical overheads . This strategic use of technology highlights Samsung's commitment to innovation in managing its direct distribution channels effectively .

Samsung's Eco-Partner program focuses on selecting suppliers of materials and components based on two main criteria: the supplier's capacity to align with synchronized production processes and their ability to ensure high operating efficiency along the entire supply chain . Samsung ensures that selected suppliers comply with environmental and safety standards, supporting sustainable and responsible production practices, which is central to the Eco-Partner program's goals .

I. Supplier
Multiple sourcing (Samsung): Samsung has approximately 2,200 suppliers all over 
the world (Samsung, 2020).A larg
In order to better manage a wide variety of  suppliers, Samsung has divided 
suppliers into 1st and 2nd tier suppliers, which
Samsung Electronics distributes electronic products mainly through two main 
channels: indirect (through wholesale or retail)
Indirect distribution or distribution through intermediaries (wholesalers and retailers) 
is the main distribution form of Sa
.

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