Assignment

On

Alkaram textile
Social sciences
Submitted to :Miss Tahreem
Submitted by:
Munazza iram (42)
Javeria ishaq(55)
Muhammad Ramzan (53)
Shanza (39)

Department of biochemistry
Project Report on
Alkaram Textile Mills

Alkaram’s studio Gulgasht

We visited Alkaram studio gulgasht for our assignment

and took interview of Mr. Abdullah currently working on
the behalf of branch manager.
 ➢Alkaram’s owner : FAWAD ANWAR

➢Background:
The group has its origin in the early 1900s
when it started the trade of grains and oil in the
subcontinent. Entrepreneurial skills and acumen have
always been the driving force behind the success of the
group. Based in Karachi the Alkaram group has unfolded
its vision of growth and established its multifaceted
concerns country wide and abroad . Following
opportunities in the newly created state of Pakistan the
group flourished in the fields of textiles, F&B, salt mining,
hospitality,trading and distribution .
The Alkaram group was founded in March 1986 with a
vision to be a provider of innovative textile solutions
[Link] is a manufacturer and supplier of
distinguished fabric for apparel,home and industrial
markets with clients all over the [Link]’s ability
to create forward-thinking solutions that give their
clients a competitive advantage is what sets AK apart.

Alkaram Studio is a Pakistani clothing brand which sells

ready-to-wear,unstitched and haute couture.

• In the words of Fawad Anwar ;

“ I commenced my carrier at Alkaram textile mills ,one of
the largest purveyors of stunning textile solution around
the world and now as managing Director; the biggest
challenge for me was to build an exampelory company in
an exceedingly uncertain time and [Link]
since I assumed the company’s leadership,I have let
alkaram through periods of deflated economic growth,
recessions and geopolitical risks”
It contributes significantly to the country’s 8.5%
GDP,exports as well [Link] is ,infact ,the
backbone of Pakistan economy.
A melting pot of skilled employees and advanced
[Link] has been brushed upon the wall of
success using a simple formula; shortline of
communication were kept along with consistently quick
yet well thought- out decisions by manager that have
been part of the Alkaram mix since the start. In using this
simple philosophy Alkaram have ensured that the
identity of Alkaram has not been lost along the way and
that the ladder of the success Alkaram have been
climbing has been leaning against the right wall . soon
the group became the largest business family of the
country by creating the most modern textile units that
went on to become household name of the country.
Alkaram core services include:fiber manufacturing
,spinning,weaving,knitting,dyeingand printing of woven
and knitted fabric,designing,cutting and stitching.
 ➢ Proprietership:Sole Proprietership

Abid anwar and Fawad anwar hold the partnership of

Alkaram organization when it was [Link] for
now,brothers separated Alkaram and coordinated brands
within them.

➢ Size:
5001-10,000
 ➢ Specialities:
Yarn,Griege fabrics , Yarn dyed
fabrics,Printed fabrics, Fashio fabrics, Home
textiles ,Garments, Apparel,Kitchen line.

➢ Aim:

Building on the strength of Alkaram Textiles, the

concept was created for customers to experience the
depth ,range and creativity of the AK product portfolio.
 ➢ Vision :

ETHICS: Alkaram strive to do good because they

care about customers and the world.
SOCIAL RESPONSIBILITY: invest in more than just product
and support the communities where we live.
SUSTAINABILITY: Alkaram understand that a living
enterprise and a living earth are inextricably linked .

➢ Mission:
Our mission is to produce an excellent quality
Polyester staple fiber continuously striving for

improve.
 ➢ Alkaram Outlets:
(Pakistan) In 2017 there were 29 outlets
of Alkaram , In 2018 there are 40 + branches of Alkaram
all over the Pakistan.

➢ International Resellers:

• United Arab Emirates

• Bangladesh
• India
• Qatar
• Saudiarabia
➢ Collaborated Designers:

Alkaram was the first textile giant

to collaborate with Sana Safinaz ,HSY and Karma and
tha Buzz is that the designer Umar Saeed has
partnered with Alkaram this year and will be bringing
in a ready-to-wear collection.

➢ Alkaram Groups:
• Alkaram Textile mills [Link]
• Amana industries
• Pakistan Synthetics
• Orient Textile mills limited
• Gul Agencies Pvt Limited
• Pakistan Dairy Products
• Imran Crown Corks [Link]
• Dhabeji Salt
➢ Internationally Coordinated Brands:
• Splash
• Mango
• Baby Shop
• Amana Fabric

➢ Overall Stock Distribution :

All the raw fabric and
material is prepared in textile mill of Karachi
(LAUNDHI) hence only 35% of stock is distribute in
Pakistan and the rest of 65 % is exported.i
Advertising media:

• Social Media
• billboards
• electronic devices
➢ HR/Recruitment Department:

• Executive: Muhammad Shahid

Manage the issues related with the recruitment and ion
process.
 • Functioning:
Experience of employment record making,
mainatinng and updating of staff and labour of
different departments as per policy of organization.
Scheduling ,Monitoring, Correspondig and follow up
scales of staff and labour performing legal activities
in supervision of manager and director. Refference
based labour is mostly preferred. Three days are
there for trial.
• Hiring Criteria:
Manager- MBA
Cashier- [Link]
Sale executive – minimum matric

➢ Management Department:
• Funtioning:
The company has integrated business planof
which aim is to improve,modernize and develop all its
operation in order to maintain and enhance its
competitive position in both Pakistan and Internatinal
[Link] provide 3-4 launches in each season
managing its outcome.
➢ Finance Department:

• Executive Head : Salman Siddique

• Functioning: Company organizes all the resources
in such a way that there are less wastage and more
output from less [Link] minimize the cost so
there is less pressure on [Link] are replacing
old machinery with new [Link] also keep some
part of profit for future investment.
➢ Quality Control:
 • Computerized testing
• Strength of yarn
• Density of cloth
• Fastness of colour
➢ SWOT Analysis:

• Strength-From thread to fabric ,Alkaram is strong

in its [Link] design philosophy,therefore,
focuses not only on delivering high quality products
but on exceeding our customers’ need &
expectations in a comprehensive & detail oriented
[Link] textile is only manufacturer among
competitors that have art of space dying
[Link] have huge logs of pattern results in
various outputs in term of appearance and color.
• Weakness-Sudden changes in styling of models
affects the previous launching,whom they
overcomes with new [Link] changes
somewhat affects the product.
• Opportunity-The AK concept was launched for
shoppers to experience the depth and creativity of
our product [Link] they have plan to extend
their branches upto 200 till 2022.
• Threat-Agrarian destruction of Pakistan backfoots
[Link] the emergence of new entrants in
industry & the introduction of tighter monetary
policies,Ak have never shied away from taking
daring initiatives& consequently,have made great
strides with regard to product innovation.
➢ PEST Analysis:
• Political-strikes and rallies on local level affects the
transport of products.
• Economical-Taxes upon luggage while exporting
and importing [Link] changes affects
market rates of Alkaram products.
• Social-Among communal get togethers Alkaram
gets fame and [Link] media also benefits
the sale rate.
• Technology-Mobile Services and Television is
highly beneficial for advertisement.
• Space dying,wave dying is yet another innovation
introduce by Alkaram in Pakistan.
• Injection slub yarn is specialized yarn made-up of
two materials,one for slub and other for basic
[Link] injections are used to create various
outputs in term of color and appearance.
➢ Future Extension:
Alkaram feels proud to still have
90+ outlets within Pakistan and will extend it to 200 till
[Link] brand is set to celebrate its silver
[Link] is at the top of the game,reaching to
our customers and constantly delivering at affordable
 price ,good prints and quality.

Annual Reporting: Annual Reports and bounces are

available for employees.