SINGHAD COLLEGE OF SCIENCE
PROJECT REPORT ON
SHEETAL DROP PVT LTD
KUSHAGRA MEHROTRA
2010-11
CONTENTS
[Link]
The Enterprise
The Business
The Customers
Business Partner
[Link]
[Link]
Plant & Machinery
Land & Building
Packaging UNIT
Utilities
[Link] & QUALITY
[Link] ALLIANCE
[Link] & MARKETING
[Link]
[Link]
1
INTRODUCTION
Sheetal refineries Pvt. Ltd, An SSI iunit founded by Mr. Jugal Kishore
Agarwal first generation entrepreneurs ha been engaged in refining Edible
Oils since 1995.
The company had established the reputation and goodwill as a manufacturer
of quality Edible Oil.
The Enterprise :
Sheetal Refineries Pvt ltd is a private limited company established in the year
1995, hence is new in the market but has achieved heights.
The business engaged in Refining Edibleoil such as :
1. Sunflower
2. Groundnut
3. Soya bean
4. Rice Bran
5. Rape seed
6. Cotton Seed
7. Refined Palmolive oil
The Business:
The unit deals with majorly Refining & Supplying.
Refined Sunflower oil
Refined Groundnut Oil
Refined Soya Bean Oil
Refined Rice Bran Oil
Refined Cape Seed oil
Refined Cotton Seed Oil
Refined Palomino oil
The Customers :
2
The Rank of a company in the market can be calculated by the list of its
customers. Sheetal though being a new company has emerged as a
gigantic in its field. One can assume the market value of the company by
the well-known customers it has.
Some of the esteemed customers of the company are listed below :
Godrej industries ltd
A.P Co-operative oil seeds grower’s federation ltd.
Karnataka Oil federation
Marico Industries
Tata
Telco
Wholesale dealers in the cities of Hyderabad, Vijayawada,
Rajamundhry ,Vishakapatnam,
Adilabad, Nizmabad and Kakinanda
Business Partner:
3
The company also speaks heights about manufacturing refined sunflower oil
and soyabean refined oil for M/s Godrej Industry Ltd (Mumbai) with its
brand name Sun Shakti.
Godrej industry ltd . is a very old and reputed company in the country.
All its product manufactured are sold like hot cake.
Godrej Industry ltd has recently entered the oil market and created its brand
name in a short span .
Promoters
4
Mr. Jugal Kishore Aggarwal
Chairman & M.D
Executive Director.
Besides being a traditional business family member, owing to an exceptional
natural gift ,that even at the age of 54 he thrives on new challenges .A
practical and volatile man , his greatest asset is his man management skills,
Owing to which Sheetal drop remains a closely knit, Compact unit striving
towards a single goal, that if reaching out to the masses. His motto “ a strong
bond of partnership between employees and the management is the core
need behind every successful business enterprise”, has helped the company
travel this far.
INFRASTRUCTURE
5
The growth and development of an industry depends a lot on a strong and healthy
Infrastructure.
Sheetal Drop Pvt Ltd. has one such strong infrastructure that holds its name high.
We had a wonderful experience visiting this solid infrastructure. The description of
the infrastructure is given below
The Plant & Machinery
Modern set of Plant & Machinery of 120 TPD capacity for
Storage tank
Alfa Laval
Bleacher & Deo
Boiler
Cooling tower
Bleacher Filters
Final Filters
Bi-products section–Acid Oil
Land & Building
6
Own Land and Building
Land -3 Acres and 20 Guntas
Built -up area
Plant lay out designed with future expansion programme in mind
Storage for finished product
Packaging ,loading and unloading
Well secured
PACKAGING UNIT
A compact oil processing unit
Integrated processing and packing operations
Effective quality control
Utilities
7
POWER- A.P TRANSCO & also the unit is equipped with 160 KV
generator
WATER – The unit had bore well with copious soft water source.
MANPOWER- The unit has well trained ,experienced and highly
motivated work force consisting of skilled and unskilled employees.
*well equipped Laboratory
Process & Quality
8
Processing Capabilities
Sheetal Refineries can undertake total processing of quality Edible oil
up to 3600 MT’s per month
Sheetal Refineries have faster , smoother and efficient processing
facilitie with total commitment to quality control.
Raw Material
Sheetal refinery has a well-equipped apparatus to make sure the
quality of the raw material is maintained.
Quality
People at Sheetal refineries consider quality directly proportional to
profit.
Thus quality is never compromised.
Strategic Alliance
9
Locational Advantage
Situated to National Highway-7
Proximity to Kakinada Port, Vishakhapatnam port, Chennai Port, and
local oil mills.
Proximity to major markets like Vijayawada, RajaMundhry,
Vishakhapatnam,Adilabad,Nizamabad,Kakinada,Mahbobnagar,Anant
apur, Cuddpah & Nellore.
Shorter movement time for raw materials and finished Products
Faster and efficient response time for procurement of raw material and
supply of finished products.
MEDIA AND MARKETING
10
Sheetal refineries has a good word with media and is quite popular among the
local media .The management at Sheetal is quite aware of the importance and role
of media and marketing .
The industry has no need to publicize its product as It is very popular amongst the
local masses and customers but still it does not neglect the importance of
marketing.
TESTEMONIALS
11
Many great people and production houses had great things to say about this
blooming industry.
I was able to lay my hands upon one such testimonial .one of the biggest names in
the respective market had very encouraging words about SHEETAL REFINERIES
PVT LTD.
“When it comes to safety , I fully trust Sheetal Drop.”
-RAMOJI FILM CITY.
FUTURE ASPECTS
12
In its endeavor to provide quality-cocking medium, SRPL seeks to diversify
its operations,to yield an estimated Rs. 300 crore turnover per annum.
SRPL plans to convert into a Public Limited Company.
To seek ISO- 9002 certification.
SRPL wishes to enter the castor/soya export segments.
13
ACKNOWLEDGEMENT
A successful completion of job is based upon the chain of factors combining
together to make an integral outcome. The cooperation of the factors mixed with
sincere efforts can lead to best performance. Our project is also no exception to
this. So it becomes necessary to mention this before we start writing the report.
We take his opportunity to express our deep sense of gratitude to all those who
have contributed significantly by sharing their knowledge and experience in the
completion of this project work.
We would like to place on record, our sincere gratitude to MANALI ma’am (class
teacher, BBA sem-4) for giving us support, guidance & opportunity to explore this
industry.
Last but not the least, our whole hearted thanks goes to the workers and employees
of the above industry with whom we interacted and all those people who indirectly
or directly helped us.
THANKS & REGARDS
KUSHAGRA MEHROTRA
BBA - SEM 4
2nd YEAR
14