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CHAPTER 3
RESEARCH METHODOLOGY
This chapter concentrates on the discussion of the research methods and
procedures adhered to by the researchers in order to answer systematically the
specific problems posted for investigation. Specifically, the research method,
population and samples, research instrument, data gathering, data analysis and
interpretation were explained in this chapter.
RESEARCH DESIGN
This research provides an overview of descriptive research, orientates to
the underlying philosophical perspectives and key characteristics that define this
approach and identifies the implications for franchising as a growth strategy.
According to Manuel and Medel (1976), descriptive research involves the
description, recording, analysis and interpretation of the present nature,
composition, or process of phenomena. The focus is on the prevailing conditions,
on how a person, group, or thing behaves or functions at the time of the study.
Descriptive research is a research plan that's used to explore different
phenomenon and circumstances. It continuously targets to answer questions like
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how the circumstance happen, when in terms of the time or date, where in terms
of the put it happened, and what the issue or phenomenon is. The research
design majorly focuses on clarifying more of the population; therefore, it
integrates different research methods for its success. It is an interesting kind of
plan since there's no manipulation of the variable; or maybe, the researchers use
observation to measure the findings.
The researchers used qualitative research method to their study. The
researchers chose the qualitative research based on the data given. According to
Crossman (2020) Qualitative research is a type of social science research that
collects and works with non-numerical data and that seeks to interpret meaning
from these data that help understand social life through the study of targeted
populations or places.
RESPONDENTS AND SAMPLING METHOD
The subject involve are those franchise store/restaurants owners in Lipa
City. Consequently, monitoring and interviews are also conducted to participants
for constructing the questionnaire.
Purposive sampling is the sampling technique used by the researchers, in
which researcher relies on his or her own judgment when choosing members of
population to participate in the study. Purposive sampling method may prove to
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Telephone Number: (043) 757-5277; 757-5847; 757-5697; 757-5372
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be effective when only limited numbers of people can serve as primary data
sources due to the nature of research design and aims and objectives.
RESEARCH INSTRUMENT USED
The researchers used interview questions that were purposefully
conducted to the franchise restaurants to have and come up with an accurate
result. The interview questions are constructed after the researchers conducted
detailed review, monitoring and insights, then their thesis advisor validate their
work.
For a total of fifty (50) respondents in franchise stores in Lipa City, per
respondent store received five (5) interview questions. Once the respondents
have completed the questionnaires, the researchers will tally the responses from
the interview and analyze the information obtained from respondents.
Consequently, the researchers will send the questions to their thesis
advisor to be checked and validated.
DATA COLLECTION PROCEDURE
In this section will state the sequence on how the researchers collect data.
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At first the researchers construct the title and was validated by the
professor; it was also stated the general problem and specific problem to be
answered through the results of the study. The researchers made used of
descriptive research. The researchers will make a letter to request to the
management to conduct the research to the franchise store and restaurants in
Lipa City.
After the instrument was validated and the letter was approved the
researchers can now survey the chosen franchise store and restaurants. After
the assessment was conducted, the researchers will tabulate the data and
analyze.
DATA PROCESSING AND STATISTICAL TREATMENT
The researchers used the questionnaire in gathering data to the
respondents. Copies of questionnaire, stated in English, are used to interview the
franchise stores and restaurants. The data gathered were arranged Qualitative
Method and expressed by narration. Then afterwards, the researchers arranged
the questions and results of the observation of respondents. The statistical
treatment that the researchers chosen was the Narrative analysis. The
researchers will narrate all the statements of the respondents.
Gov. Feliciano Leviste Road (formerly Marawoy-Balete Road), Lipa City, Batangas, Philippines
Telephone Number: (043) 757-5277; 757-5847; 757-5697; 757-5372
[Link]
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Gov. Feliciano Leviste Road (formerly Marawoy-Balete Road), Lipa City, Batangas, Philippines
Telephone Number: (043) 757-5277; 757-5847; 757-5697; 757-5372
[Link]
6
Gov. Feliciano Leviste Road (formerly Marawoy-Balete Road), Lipa City, Batangas, Philippines
Telephone Number: (043) 757-5277; 757-5847; 757-5697; 757-5372
[Link]