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Exploratory Research MCQs and Insights

Exploratory research is conducted to clarify ambiguous situations or discover potential business opportunities. It is particularly useful in new product development. Exploratory research often relies on primary research and aims to better understand current problems. The process varies according to new findings. It answers questions like "how" and "why" to acquire more information. Exploratory research has been classified into primary and secondary research methods, with primary data collected directly from subjects and secondary relying on existing sources. Although more stressful, interviews and focus groups are commonly used. Exploratory research helps determine if a topic is worth further investigation and allows for more interactive Internet methods. The preliminary results are not usually useful for decision making directly.

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100% found this document useful (1 vote)
219 views5 pages

Exploratory Research MCQs and Insights

Exploratory research is conducted to clarify ambiguous situations or discover potential business opportunities. It is particularly useful in new product development. Exploratory research often relies on primary research and aims to better understand current problems. The process varies according to new findings. It answers questions like "how" and "why" to acquire more information. Exploratory research has been classified into primary and secondary research methods, with primary data collected directly from subjects and secondary relying on existing sources. Although more stressful, interviews and focus groups are commonly used. Exploratory research helps determine if a topic is worth further investigation and allows for more interactive Internet methods. The preliminary results are not usually useful for decision making directly.

Uploaded by

Zara Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Exploratory research

Mcqs
1. _______is conducted to clarify ambiguous situations or discover
potential business opportunities.
a) Exploratory research
b) Descriptive research
c) Casual research
d) Diagnostic research
2. Exploratory research is particularly useful in______
a) New product development
b) New sale development
c) New advertisement development
d) none
3. Exploratory research often relies on _____ research.
a) Primary research
b) Secondary research
c) Casual research
d) Exploratory research
a) None
4. Exploratory type of research is usually conducted to have a better
understanding of the ______problem
a) Current

b) Previous

c) Existing

d) None of the above


5. In exploratory research, the process of the research varies
according to the finding of new
a) New data or insights
b) Advertisement
c) Product
d) Channels

6. It answers questions like__________ aiding the researcher to


acquire more information about the research. 

a) How and why


b) Where and when
c) What and why
d) None
7. Exploratory research has been classified into two main methods,
namely the_______ 
a) Primary and secondary research method
b) Qualitative research method
c) Quantitative research method
d) None of the above
8. In ________ data is collected directly from the subject of
investigation. 
a) Secondary
b) Quantitative
c) Qualitative
d) Primary
9. In this_________, the researcher does not come in close contact
with the subject. 
a) Primary research method
b) Secondary research method
c) Quantitative research method
d) None
10. Although more stressful and time-consuming than
others_________
a) Observation
b) Interviews
c) Focus group
d) Survey
11.  Exploratory research helps the researcher if the topic is worth
investigating at a _______ stage.
a) Early
b) Previous
c) Current
d) Under study
12. Within exploratory research, the Internet allows for research
methods that are more interactive in _________.
a) People
b) Places
c) Product
d) Nature
13. The results of exploratory research are not usually useful
for___________
a) Making product
b) Advertisement
c) Selling purpose
d) Decision making
14. Exploratory research takes place when problems are in a
_______stage.
a) Last stage
b) Second stage
c) Preliminary stage
d) None
15. Exploratory research is often used to generate
________hypotheses.
a) Informal
b) Unusual
c) Formal
d) Usual
16.  The objective of exploratory research is to gather preliminary
information that will help define problems and suggest_______.
a) Product
b) Price
c) Data gathering
d) Hypothesis
17. There are two research methods for exploring the _________
relationship between variables: Experimentation and Simulation
a) Cause and effect
b) Improvement
c) Affects
d) None
18. Exploratory research is the researcher’s tool to understand an_____
more thoroughly, before attempting to quantify mass responses
into statistically inferable data.
a) Situation
b) Condition
c) Job
d) Issue
19. The researcher’s choice of design depends on _________such as
nature of the problem, scope of the problem, objectives, and
known information
a) Available information
b) Past problems
c) Past researches
d) Current situation
20. Exploratory research design is chosen to gain__________
information and to define the terms of the research problem. 
a) Current
b) Previous
c) Past
d) Background

Common questions

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Exploratory research helps understand an issue more thoroughly by allowing the researcher to delve into the depths of a situation, condition, or issue before attempting to quantify responses. It involves gathering and analyzing qualitative data to create a foundation upon which quantitative research can be built .

The two main methods classified under exploratory research are the qualitative research method and the quantitative research method. These methods help gather detailed insights and initial qualitative data for further research design .

The flexibility in the process of exploratory research allows for the adaptation according to new data or insights. This adaptability is critical as it helps researchers refine their approach based on what they learn during the research, making it more effective for understanding complex or ambiguous problems .

Exploratory research is most often applied in the preliminary stage of problem identification because it helps establish the basis for a clear understanding of the problem, enabling the formulation of more specific research questions and hypotheses for further investigation .

The primary purpose of conducting exploratory research is to clarify ambiguous situations or discover potential business opportunities .

In the context of exploratory research, primary research involves collecting data directly from the subject of investigation, allowing the researcher to gain firsthand insights. Conversely, secondary research involves analyzing existing data, typically without direct contact with the research subjects .

Exploratory research is particularly useful in new product development, new sales development, and new advertisement development as it helps in understanding current or existing problems and gathering preliminary information that will help define problems and suggest hypotheses .

The Internet plays a significant role in exploratory research by allowing for more interactive research methods. It facilitates the collection of preliminary information that is essential in defining research problems and generating hypotheses .

Exploratory research results are typically not definitive enough for decision making because the research is preliminary and often lacks quantitative detail required for solid conclusions. It is meant to provide insights and understanding rather than specific outcomes for decision making .

Exploratory research aids in generating hypotheses by providing preliminary information that helps define problems. Through broad and deep investigation into the topic, it helps frame potential hypotheses that can be tested later with more specific research .

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