SATISH PRADHAN DNYANASADHANA COLLEGE, THANE
DEPARTMENT OF BMS
BRAND MANAGEMENT SAMPLE MCQ
SR QUESTION a b c d ANSWER
NO
1 A brand is defined Liquid Fixed Current Intangible d
as an _________
asset.
2 Which of the To Establish To Establish To Do Telly To Acquire c
following is not an An Identity An Identity Calling And Place For The
objective of Brand For The For The Acquire Sales Product In
management? Product Or A Product Or A Consumers’
Group Of Group Of Minds For
Products. Products. High And
Consistent
Quality.
3 3 C's of branding are Continuity Coverage Collaboration Clarity d
___________ ,
consistency and
constancy.
4 Brand __________ Audit Edit Recalling Rejuvenating a
are a means to
provide in-depth
information and
insights essential for
setting long-term
strategic direction
for the brand
5 A ___________ is a Market Goods Product Things c
specific item that
different
organisations sell in
the market to their
consumers with the
sole purpose of
making profits.
6 This is a scenario in Under Over Confused Double b
which the customers Positioning Positioning Positioning Positioning
have too limited a
awareness of the
brand.
7 which of the H&M Zara Nyka Raymonds c
following is not a
clothing brand
brand?
8 The brand element Unique Uniform Unique Uniform b
that specifies the Resource Resource Reference Reference
location of web Locator Locator Locator Locator
pages.
9 Relate marketing Permission Experiential Relationship One To One b
creates experiences Marketing Marketing Marketing Marketing
by taking into
account individual's
desire to be a part
of the social context
10 It is used to identify Brand Brand Brand Brand a
the brand, to Elements Personality Positioning Marketing
enhance brand
awareness and to
facilitate unique
brand associations.
11 _____________ is Brand Brand Gap Brand Brand b
the difference Differentiati Communicati Extension
between what a on on
brand promises to
deliver in its
communications
and what it actually
does
12 Three fundamental Word-Of- Fair Pricing Market Niche Pricing c
pricing approaches Mouth Penetration
are market Pricing Pricing
skimming pricing,
neutral pricing, and?
13 Customize products One To One Cause Standardized Relationship a
and services Marketing Marketing Marketing Marketing
14 It is an approach of Green Cause Relationship Permission d
selling goods and Marketing Marketing Marketing Marketing
services in which a
prospect explicitly
agrees in advance to
receive marketing
information
15 The Drivers that Brand Brand Brand Brand b
differentiate and Emotions Elements Conversation Judgment
identify the brands
are classified as?
16 The series of Brand Audit Brand Brand Brand a
procedure in which Tracking Valuation Evaluation
customer is focused
, helps to access
brand's health and
leverage equity are
classified as ____
17 ____ is as if ' making Brand Brand Image Brand Audit Brand Value a
the brand come Personality
alive'.
18 ____ is a measure of Brand Brand Equity Brand Recall Image a
the attachment that Loyalty
a customer has to a
brand
19 ____ may be tested Brand Recall Brand Relevance Price a
in two forms: Aided Awareness
recall & Unaided
recall
20 What is more Quality Quantity Customer Customer a
important in brand Perception Experience
equity?
21 Amul Masti Dahi is Line Brand Category Brand b
an example of: Extension Extension Extension Discontinuati
on
22 _____ helps Cause Brand Global Brands Brand a
consumers to justify Marketing Reinforceme Enrichment
their self worth to nt
others or
themselves
23 Another way of Positioning Segmenting Targeting Repositioning d
getting the brand
revitalized is
through the
_________________
_
24 _____________ can Brand Brand Brand Equity Brand Profit c
be seen in the way Extension Diversificatio
the customer thinks, n
feels, perceives the
product along with
its price and market
position
25 Digital branding, in Geographic Natural Confined Cultural d
general need to
have the consumer-
specific orientation
addressed to
consumers in a
______________
context
26 Brand Asset Comparative Qualitative Quantitative Price a
Valuator (BAV)
provides _____
measures of the
brand quity of
thousands brands
across different
categories
27 ______ analysis Market Brand Conjoint Price c
aims to find the
optimum
positioning between
low-price-low-
quality and High-
Price-High-quality
28 ………defines what Brand Brand Brand Brand Image a
the brand thinks Attitude Positioning Relationship
about the
consumer, as per
the consumer
29 The comparison of Brand Brand Brand Brand Asset d
brand equity from Preference Differences Similarities Valuator
thousands of Valuator Valuator Valuator
different brands
with several
categories is called?
30 _________is the Brand Value Brand Brand Equity Brand Image c
added value Strategy
endowed on
services and
products.
31 Four P’s was initially E J Mccarthy Kotler Rob Gray Mishkin a
expressed by?
32 In BVA, the Perceived Esteem Energized Energized b
measurement of Esteem Esteem Similarities
loyalty perceptions
and how well brand
is respected is
classified as?
33 It is used to identify Brand Brand Brand Brand a
the brand, to Elements Personality Positioning Marketing
enhance brand
awareness and to
facilitate unique
brand associations.
34 Content Marketing Slogans Blogging Jingles Logos b
consists of
35 _________ helps Brand Branding Brand Brand b
make purchasing Identity Essence
decisions easier.
36 Which of the A B C D c
following statement
is TRUE?
A. Brand-essence
serves as a metric to
evaluate buyer’s
marketing
strategies.
B. Branding is a
useless tool to
differentiates the
product and the
producer
C. Brands give
consumers a reason
to share the
opinions positively
D. Brand can be
copied easily
37 The Brand Brand Brand Value Brand b
_________________ Positioning Resonance Chain Identity
__ model describes
how to create
intense, activity
loyalty relationships
with customers.
38 Under Keller’s Brand Brand Brand Brand Brand c
Equity Model For Identity Meaning Responses Relationships
Building A Strong
Brand "What do I
think or feel about
you?" mean
39 A brand identify is Organisation Community Personality Marketing a
the centring idea of
business _________
40 A brand is defined Tangible Intangible Long Term Short Term b
as an__________. Assets Asstes Asstes Asstes
41 "Just Do It" is a Puma Adidas Nike Louis Vitton c
tagline of which
brand?
42 It is a form of Experiential Managemen One To One Cause a
advertising which Marketing t Marketing Marketing Marketing
focuses primarily on
helping consumers
experience a brand.
43 Short term Trade Push Money Trade Contest Price Deal a
encouragements Allowances
offered to persuade
a Trader to stock up
on Goods is?
44 The offering of all Company Brand Line Brand Corporate c
brands and the Portfolio Portfolio Portfolio Portfolio
brand lines by a
particular company
is considered as?
45 The abililty of the Technonlogy Salesperson Quality Price c
marketing program
to affect the
customer mind-set
will depend on its
___
46 In this marketing, Relationship Permission Experiential One To One b
the privilege (not Marketing Marketing Marketing Marketing
the right) of
delivering
anticipated,
personal and
relevant messages is
only to those people
who actually want
them.
47 Distribution Employees Customers Employers Producers b
channel's are
categorized by
number of
intermediaries
among
manufacturers and?
48 Which of the Maruti Tesla Bmw Hummer d
following car brand Suzuki
no longer exists?
49 This majorly focuses Sponsorship Modifier Brand Branding c
on maintaining the Reinforcemen
Brand Equity t
50 _____________ is Brand Brand Gap Brand Brand b
the difference Differentiati Communicati Extension
between what a on on
brand promises to
deliver in its
communications
and what it actually
does
